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Anti Itch Gel

Fail

The top 5 products take 100% of clicks, so Anti Itch Gel is a Fail.

Filters Trending
Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$39K/yr22K searches / yr
90-day growth
+123.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 51 sellers

Flapen Score

Anti Itch Gel against its category

The dotted line is the Health & Household average. Past it, Anti Itch Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Itch Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Itch Gel 22K times last year and spent an estimated $39K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +123.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+123.3%
Conversion, latest week
13.4%
Market size, estimated
$39Ka year
Peak month
June4.2× the quietest month
Top search term
anti itch gel7K searches a year

02 · Price

A sale here is worth $13.38.

Listings sell for $13.38 on average, from $5.22 to $31.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $13.38 that is $10K to $13K a year per listing.

Average price
$13.38under the $15 to $100 sweet spot
Price range
$5.22–$31.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Itching & Rash Treatments. It carries 13,294 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#55in Itching & Rash Treatments
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,294per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Anti Itch Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 221%
  • Brand 38%

Demand

Anti Itch Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Anti Itch Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti itch gel7K/yr
  • calagel6K/yr
  • itch relief gel4K/yr
  • calagel anti-itch gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Itch Gel

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Itch Relief”
21%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Itchy spot on my skin”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anti Itch Gel questions

Answered from the same tracked data.