Anti Itch Gel
FailThe top 5 products take 100% of clicks, so Anti Itch Gel is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $39K/yr22K searches / yr
- 90-day growth
- +123.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 51 sellers
Flapen Score
Anti Itch Gel against its category
The dotted line is the Health & Household average. Past it, Anti Itch Gel is stronger. Inside it, weaker.
Market
The Anti Itch Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Itch Gel 22K times last year and spent an estimated $39K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +123.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +123.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $39Ka year
- Peak month
- June4.2× the quietest month
- Top search term
- anti itch gel7K searches a year
02 · Price
A sale here is worth $13.38.
Listings sell for $13.38 on average, from $5.22 to $31.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $13.38 that is $10K to $13K a year per listing.
- Average price
- $13.38under the $15 to $100 sweet spot
- Price range
- $5.22–$31.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #55 within Itching & Rash Treatments. It carries 13,294 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #55in Itching & Rash Treatments
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 13,294per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Anti Itch Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 20y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago

A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
- Price
- $5.22
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 3y ago

Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
- Price
- $31.96
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 8y ago
Trending
estimated 90-day click momentum
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 20y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago

Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
- Price
- $31.96
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 8y ago

A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
- Price
- $5.22
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 3y ago
Newest
by launch date
A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
- Price
- $5.22
- Rating
- 4.5/5
- Reviews
- 2,019
- Age
- 3y ago

Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
- Price
- $31.96
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 8y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago

Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Calagel71%
- Benadryl21%
- A+Health8%
Demand
Anti Itch Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.2×
Search terms
Top Anti Itch Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anti itch gel7K/yr
- calagel6K/yr
- itch relief gel4K/yr
- calagel anti-itch gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Itch Gel
We read the reviews and the return reasons for every product selling here.
“Itchy spot on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Itch Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









