anti itch gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Incredible+123.3%90-day search growth — must beat 0% to launch
Price range
Good$5.22–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,293.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti itch gel is a $39K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
anti itch gel market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $40K–$54K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.5%
- Avg brand age
- 91 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Calagel71%
- Benadryl21%
- A+Health8%
Demand
Weekly Amazon search volume, last 50 weeks — +123.3% search growth over the last 90 days.Top anti itch gel search terms
- anti itch gel7K/yr
- calagel6K/yr
- itch relief gel4K/yr
- calagel anti-itch gel4K/yr
Top anti itch gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
Calagel$10.124.6★6,122 rev
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★44,840 rev
A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
A+Health$5.224.5★2,019 rev
Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
Calagel$31.964.6★193 rev
Newest
by launch dateA+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
A+Health$5.222,019 rev
Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
Calagel$31.96193 rev
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.2444,840 rev
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
Calagel$10.126,122 rev
Trending
90-day click momentumTecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
Calagel$10.124.6★
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★
Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
Calagel$31.964.6★
A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz
A+Health$5.224.5★
What buyers say about anti itch gel
What buyers praise and complain about, mined from review topics.What buyers love
“It helps with itching”
“Excellent product”
“Works fast”
“Best item for allergies”
“Got it for mosquitoes works”
“Good price”
“Does the job”
“Easy to apply”
“Easy to Use”
“Very effective”
What buyers complain about
“Itchy spot on my skin”
“very itchy hives”
“Doesnt work”
“The consistency of water”
“Not for bug bites”
“Waste of money”
“I didnt know it had a fragrance”
“it drips everywhere”
“This medicine runs out of the tube like water”
“This stuff is junk”
Top return reasons
Common questions
- Is anti itch gel profitable to sell on Amazon United States?
- The niche generates $39K/yr across 4 tracked products. 90-day search growth is +123.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the anti itch gel niche?
- 3 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anti itch gel?
- Top complaints mined from reviews: Allergies, Itch Relief, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the anti itch gel niche?
- Listings span $5.22–$31.96; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 13,294 reviews — the moat a new listing must climb.