anti itch cream extra strength
Launch itA $2.3M/yr market growing +39.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Price range
Good$3.38–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,110.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti itch cream extra strength is a $2.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun. Verdict: Launch it — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
anti itch cream extra strength market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
94
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Benadryl38%
- Cortizone 1023%
- Amazon Basic Care17%
- CeraVe10%
- Gold Bond4%
- Globe3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top anti itch cream extra strength search terms
- anti itch cream287K/yr
- anti itch cream extra strength295K/yr
- itch relief cream87K/yr
- itch cream135K/yr
- itch relief69K/yr
- anti itch72K/yr
- itchy skin relief138K/yr
- itching cream38K/yr
- anti-itch cream24K/yr
- itch22K/yr
Top anti itch cream extra strength products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★44,840 rev
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.954.6★19,125 rev
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.404.7★11,444 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.664.8★8,026 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz
Cortizone 10$8.844.7★31,067 rev
Newest
by launch date
Dermeleve Dermatologist Recommended Steroid Free Anti-Itch Cream - Extra Strength Safe Full Body Itch Relief | 2 oz (1 Pack)
Dermeleve$26.551,147 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.668,026 rev
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.983,130 rev
CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces
CeraVe$23.711,169 rev
CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces
CeraVe$23.8711,748 rev
Trending
90-day click momentum
Benadryl Itch Relief Stick Extra Strength Rashes Insect and Bug Bites Fits in Backpack or First Aid Kit Ideal for Outdoor Activities Like Sporting Events Picnics Camping .47 Ounces
Benadryl$3.384.5★
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.984.7★
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.404.7★
CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce
CeraVe$9.194.6★
Benadryl Extra Strength Itch Stopping Cream Topical Analgesic Cream with Diphenhydramine HCl & Zinc Acetate Skin Protectant Anti-Itch Ointment for Insect Bite & Sunburn Relief 1 oz
Benadryl$5.144.8★
What buyers say about anti itch cream extra strength
What buyers praise and complain about, mined from review topics.What buyers love
“Good for an itch”
“Great for allergies”
“No complaints”
“The effective”
“Good value for money”
“Is as pictured”
“Good moisturizer; but”
“Good skin”
“Easy to Use”
“Application is also simple and quick”
What buyers complain about
“My skin gets irritated”
“Doesn't work as advertised”
“that intensely itch”
“deceptive advertising”
“Too pricey”
“Watered down product”
“Lazy low effort low quality products”
“Product came used”
“I feel like it has a funny smell”
“Did not work for my mosquito bites”
Top return reasons
Common questions
- Is anti itch cream extra strength profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 15 tracked products. 90-day search growth is +39.9%. Flapen's verdict: Launch it (57/100).
- How competitive is the anti itch cream extra strength niche?
- 8 brands and 94 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in anti itch cream extra strength?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for anti itch cream extra strength peak?
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the anti itch cream extra strength niche?
- Listings span $3.38–$26.55; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 12,110 reviews — the moat a new listing must climb.