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Anti Fog

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -20.8% this quarter, so Anti Fog is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$496K/yr391K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
61%top-5 click share · 18 brands · 65 sellers

Flapen Score

Anti Fog against its category

The dotted line is the Health & Household average. Past it, Anti Fog is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Fog market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Fog 391K times last year and spent an estimated $496K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
11.4%
Market size, estimated
$496Ka year
Peak month
January1.7× the quietest month
Top search term
anti fog spray for glasses151K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $3.52 to $17.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $11.16 that is $17K to $22K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$3.52–$17.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #42 within Vision. It carries 7,726 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#42in Vision
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
7,726per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Anti Fog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

65

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

25%

  • Brand 123%
  • Brand 223%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Anti Fog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Anti Fog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti fog spray for glasses151K/yr
  • anti fog spray47K/yr
  • anti fog47K/yr
  • antifog lens spray37K/yr
  • anti fog for glasses18K/yr
  • antifog14K/yr
  • antifog spray11K/yr
  • glasses anti fog11K/yr
  • spit antifog spray5K/yr
  • anti-fog spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Fog

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“never worked”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anti Fog questions

Answered from the same tracked data.