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Anti Cellulite Massage Oil

Fail

The top 5 products take 100% of clicks, so Anti Cellulite Massage Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.4M/yr814K searches / yr
90-day growth
-42.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Anti Cellulite Massage Oil against its category

The dotted line is the Health & Household average. Past it, Anti Cellulite Massage Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Cellulite Massage Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Cellulite Massage Oil 814K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
814K
Growth, 90 days vs prior 90
-42.0%
Conversion, latest week
8.2%
Market size, estimated
$1.4Ma year
Peak month
March2.6× the quietest month
Top search term
anti cellulite massage oil383K searches a year

02 · Price

A sale here is worth $20.54.

Listings sell for $20.54 on average, from $10.01 to $34.05. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 15,000 to 20,000 of them. At $20.54 that is $308K to $411K a year per listing.

Average price
$20.54inside the $15 to $100 sweet spot
Price range
$10.01–$34.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
15,000–20,000
Revenue per listing a year
$308K–$411K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Massage Oils. It carries 17,058 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#261in Massage Oils
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
17,058per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Anti Cellulite Massage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 211%
  • Brand 38%

Demand

Anti Cellulite Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.6×

Search terms

Top Anti Cellulite Massage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti cellulite massage oil383K/yr
  • cellulite massage oil109K/yr
  • cellulite oil82K/yr
  • m3 naturals anti cellulite massage oil108K/yr
  • anticellulite massage oil25K/yr
  • anti cellulite oil18K/yr
  • anti-cellulite massage oil18K/yr
  • leg smoothing cream5K/yr
  • aceite para celulitis7K/yr
  • naxurell cellulite massage oil7K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Cellulite Massage Oil

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
1.0%of orders come back
“Smells Rancid”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anti Cellulite Massage Oil questions

Answered from the same tracked data.