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anthonys collagen peptides powder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 18Conversion 69Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 23

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.41

avg listing price — sweet spot $15–$100

Price range

Incredible$24.90–$60.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$565K

$565K/yr · 235K searches

Review moat

Bad5,046.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anthonys collagen peptides powder is a $565K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

anthonys collagen peptides powder market data

Units sold / yr
10K–13K
avg 3,000–4,000/product
Revenue / yr
$384K–$480K
units × avg price
Conversion rate
6.3%
Avg BSR
#140
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
57 months
Avg seller age
149 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Anthony's84%
  • Lineage Provisions16%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -14.0% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 5.4×

Top anthonys collagen peptides powder search terms

  • anthony162K/yr
  • anthonys collagen peptides powder35K/yr
  • lineage collagen powder13K/yr
  • anthonys collagen peptide powder7K/yr
  • anthonys collagen6K/yr
  • lineage collagen6K/yr
  • anthony collagen peptides powder2K/yr
  • nose to tail collagen powder2K/yr
All search terms

Top anthonys collagen peptides powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$113K40%$226K60%$339K80%$452K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about anthonys collagen peptides powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Product”

Solubility18%

“Mixes easily”

Taste-Overall7%

“Good taste”

Joint Pain6%

“Works great for my joints”

Value For Money6%

“Great price”

Blend/Ratio5%

“Blends easily”

Nutritional Content4%

“The easy way to get the nutrition you need”

Calcium4%

“My favorite Collagen powder”

Hair Growth2%

“has helped my hair”

Skin Health2%

“fantastic way to improve skin health”

What buyers complain about

Taste-Overall26%

“seems completely tasteless”

Flavor7%

“No flavor in coffee”

Smell4%

“weird odor or taste”

Solubility4%

“Dissolving issue”

Value For Money4%

“it is now to expensive for me to buy”

Side Effects2%

“I broke out instantly after one serving”

Acid Regulator/Stomach Ache Relief2%

“This upset my stomach so bad”

Allergies2%

“Allergic Reaction”

Contamination1%

“Switched from another brand due to dairy cross contamination”

Vitamin1%

“Lacks Vitamin C. My understand of taking Collagen is that Vitamin C is needed to activate or maximize the benefit of taking Collagen supplement”

Top return reasons

Leak-Proof25%
Calcium25%
Advertised Vs Actual Product25%
Taste-Overall13%
Smell13%

Common questions

Is anthonys collagen peptides powder profitable to sell on Amazon United States?
The niche generates $565K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
How competitive is the anthonys collagen peptides powder niche?
2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anthonys collagen peptides powder?
Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
When does demand for anthonys collagen peptides powder peak?
Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 5.4× the quietest.
What does it cost to enter the anthonys collagen peptides powder niche?
Listings span $24.90–$60.36; the average listing price is $38.41 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.