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Anthonys Collagen Peptides Powder

Fail

The top 5 products take 100% of clicks, so Anthonys Collagen Peptides Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$565K/yr235K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Anthonys Collagen Peptides Powder against its category

The dotted line is the Health & Household average. Past it, Anthonys Collagen Peptides Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anthonys Collagen Peptides Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Anthonys Collagen Peptides Powder 235K times last year and spent an estimated $565K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $565K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
6.3%
Market size, estimated
$565Ka year
Peak month
January5.4× the quietest month
Top search term
anthony162K searches a year

02 · Price

A sale here is worth $38.41.

Listings sell for $38.41 on average, from $24.90 to $60.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $38.41 that is $115K to $154K a year per listing.

Average price
$38.41inside the $15 to $100 sweet spot
Price range
$24.90–$60.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$115K–$154K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Collagen. It carries 5,046 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Collagen
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,046per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Anthonys Collagen Peptides Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%

Demand

Anthonys Collagen Peptides Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 5.4×

Search terms

Top Anthonys Collagen Peptides Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anthony162K/yr
  • anthonys collagen peptides powder35K/yr
  • lineage collagen powder13K/yr
  • anthonys collagen peptide powder7K/yr
  • anthonys collagen6K/yr
  • lineage collagen6K/yr
  • anthony collagen peptides powder2K/yr
  • nose to tail collagen powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Anthonys Collagen Peptides Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“seems completely tasteless”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anthonys Collagen Peptides Powder questions

Answered from the same tracked data.