Is anointing oil profitable to sell on Amazon United States?

The niche generates $513K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the anointing oil niche?

14 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in anointing oil?

Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for anointing oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the anointing oil niche?

Listings span $6.93–$29.29; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.

anointing oil

Worth a look

Shows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.21

avg listing price — sweet spot $15–$100

Price range

Good$6.93–$29.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$513K

$513K/yr · 577K searches

Review moat

Good1,332.3

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, anointing oil is a $513K/yr Amazon United States market (577K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

anointing oil market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $568K–$711K; units × avg price
Conversion rate: 6.3%
Avg BSR: #311
Page quality: 0%
Prime: 96%
Sponsored: 78%
Out of stock: 3.0%
Avg brand age: 64 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

54%

Top 20: 97%

Open market

20%

Ein Gedi32%
Aromafume29%
Bethlehem Lighting7%
Religious Items4%
Oil of Gladness4%
Oil Of Joy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top anointing oil search terms

anointing oil219K/yr -16.4%5.1% conv.
anointing oil for prayer139K/yr -15.6%6.5% conv.
holy oil46K/yr -11.8%5.2% conv.
anointing oil from jerusalem34K/yr -28.3%5.8% conv.
anointing oil frankincense and myrrh19K/yr +0.3%4.7% conv.
holy oil from jerusalem blessed14K/yr -0.5%5.6% conv.
chrism oil catholic5K/yr +193.7%1.6% conv.
chrism oil8K/yr +38.3%1.8% conv.
annointing oil12K/yr -12.7%7.0% conv.
holy anointing oil10K/yr -12.0%3.1% conv.

All search terms

Top anointing oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)

Ein Gedi$11.364.6★12,550 rev

Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection

Aromafume$12.054.8★1,102 rev

Large Holy Oil from Bethlehem

Bethlehem Lighting$11.674.7★1,712 rev

Lily of The Valley Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed Olive Oil from Jerusalem with Biblical Spices | Natural Ingredients | Holy Oils for Prayer and Protection

Aromafume$11.924.6★338 rev

Light of Jerusalem Anointing Oil for Prayer 0.25 fl.oz. Frankincense Myrrh Cinnamon Cassia and Flower Extracts

Ein Gedi$9.474.7★2,995 rev

Newest

by launch date

Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)

TerraSantaStore$7.7819 rev

5mo ago

Alpha & Omega Oil$17.8931 rev

8mo ago

Nana Gifts Testament Anointing Oil Frankincense and Myrrh Oil of the Meek Excellent value large bottle size 8.45 fl.oz | 250 ml

Nana Gifts$22.12374 rev

1y ago

Holy Anointing Oil Exodus 30:22-25 Biblical Prayer Oil Made to Bible Specifications. | Cassia Myrrh Calamus & Cinnamon | Includes Prayer Cloth

Kingdom Scents$11.6586 rev

1y ago

Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection

Aromafume$12.051,102 rev

3y ago

What buyers say about anointing oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Amazing scent”

Quality-Overall10%

“Such good quality my kids love having their heads annointed before bedtime”

Advertised Vs Actual Product4%

“As advertised”

Value For Money4%

“Decent price”

Size-Overall3%

“Perfect size”

Gifting Purpose2%

“Great gift for my grandkids”

Oily/Greasy2%

“The oil is great”

Soft Feel1%

“It feels gentle on the skin”

Leak-Proof1%

“No spills, or leaks”

Strength1%

“Very strong”

What buyers complain about

Smell47%

“Scent is too strong”

Size-Overall17%

“The opening of the bottles are too large”

Leak-Proof4%

“Has leak”

Value For Money3%

“Too small for the price”

Ingredients-Overall3%

“not true essential oils”

Oily/Greasy2%

“This is definitely NOT holy anointing oil”

Advertised Vs Actual Product2%

“Not what it says it is”

Ease Of Use2%

“Really hard to open”

Quality-Overall2%

“Cheap”

Satisfaction/Pleasure1%

“Not so happy with conditions”

Top return reasons

Smell51%

Advertised Vs Actual Product15%

Size-Overall11%

Leak-Proof7%

Ingredients-Overall4%

Defective Material/Parts1%

Oily/Greasy1%

Value For Money1%

Product Condition1%

Functionality-Overall1%

Common questions

Is anointing oil profitable to sell on Amazon United States?: The niche generates $513K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the anointing oil niche?: 14 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in anointing oil?: Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.7%.
When does demand for anointing oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the anointing oil niche?: Listings span $6.93–$29.29; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.