Anointing Oil
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -12.7% this quarter, so Anointing Oil is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $513K/yr577K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 30 sellers
Flapen Score
Anointing Oil against its category
The dotted line is the Health & Household average. Past it, Anointing Oil is stronger. Inside it, weaker.
Market
The Anointing Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Anointing Oil 577K times last year and spent an estimated $513K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.
- Searches, last 12 months
- 577K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $513Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- anointing oil219K searches a year
02 · Price
A sale here is worth $14.21.
Listings sell for $14.21 on average, from $6.93 to $29.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $14.21 that is $21K to $28K a year per listing.
- Average price
- $14.21under the $15 to $100 sweet spot
- Price range
- $6.93–$29.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #311 within Aromatherapy. It carries 1,332 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 3.0%
- Average rank
- #311in Aromatherapy
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,332per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Anointing Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
30
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
54%
Top 20: 97%
Open market
20%
- Brand 132%
- Brand 229%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Anointing Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Anointing Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anointing oil219K/yr
- anointing oil for prayer139K/yr
- holy oil46K/yr
- anointing oil from jerusalem34K/yr
- anointing oil frankincense and myrrh19K/yr
- holy oil from jerusalem blessed14K/yr
- chrism oil catholic5K/yr
- chrism oil8K/yr
- annointing oil12K/yr
- holy anointing oil10K/yr
Reviews and returns
What reviews say buyers love and hate about Anointing Oil
We read the reviews and the return reasons for every product selling here.
“Scent is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anointing Oil questions
Answered from the same tracked data.









