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Anointing Oil

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -12.7% this quarter, so Anointing Oil is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$513K/yr577K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 30 sellers

Flapen Score

Anointing Oil against its category

The dotted line is the Health & Household average. Past it, Anointing Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anointing Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Anointing Oil 577K times last year and spent an estimated $513K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months
577K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
6.3%
Market size, estimated
$513Ka year
Peak month
January1.3× the quietest month
Top search term
anointing oil219K searches a year

02 · Price

A sale here is worth $14.21.

Listings sell for $14.21 on average, from $6.93 to $29.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $14.21 that is $21K to $28K a year per listing.

Average price
$14.21under the $15 to $100 sweet spot
Price range
$6.93–$29.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$28K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #311 within Aromatherapy. It carries 1,332 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
3.0%
Average rank
#311in Aromatherapy
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,332per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Anointing Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

30

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

54%

Top 20: 97%

Open market

20%

  • Brand 132%
  • Brand 229%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Anointing Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Anointing Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anointing oil219K/yr
  • anointing oil for prayer139K/yr
  • holy oil46K/yr
  • anointing oil from jerusalem34K/yr
  • anointing oil frankincense and myrrh19K/yr
  • holy oil from jerusalem blessed14K/yr
  • chrism oil catholic5K/yr
  • chrism oil8K/yr
  • annointing oil12K/yr
  • holy anointing oil10K/yr

Reviews and returns

What reviews say buyers love and hate about Anointing Oil

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.7%of orders come back
“Scent is too strong”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anointing Oil questions

Answered from the same tracked data.