Skip to content

Anniversary Wrapping Paper

Fail

Prices span $5.12–$13.32, mostly outside the sweet spot, so Anniversary Wrapping Paper is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$41K/yr69K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
47%top-5 click share · 14 brands · 15 sellers

Flapen Score

Anniversary Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Anniversary Wrapping Paper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anniversary Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Anniversary Wrapping Paper 69K times last year and spent an estimated $41K. The top 5 brands take 82% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
6.3%
Market size, estimated
$41Ka year
Top search term
anniversary wrapping paper31K searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $5.12 to $13.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.45 that is $0 to $945 a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$5.12–$13.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$945
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #544 within Gift Wrap Paper. It carries 509 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#544in Gift Wrap Paper
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
509per listing
Listings tracked
29

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Anniversary Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

13%

  • Brand 158%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 13%)

Search terms

Top Anniversary Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anniversary wrapping paper31K/yr
  • happy anniversary wrapping paper7K/yr
  • anniversary wrapping paper for him9K/yr
  • love wrapping paper9K/yr
  • wrapping paper anniversary5K/yr
  • anniversary gift wrap4K/yr
  • i love you wrapping paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Anniversary Wrapping Paper

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Really small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Anniversary Wrapping Paper questions

Answered from the same tracked data.