Is annatto-e 300 profitable to sell on Amazon United States?

The niche generates $93K/yr across 6 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (43/100).

How competitive is the annatto-e 300 niche?

3 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in annatto-e 300?

Top complaints mined from reviews: Contamination, Ease Of Cleaning, Value For Money. The return rate is 0.0%.

When does demand for annatto-e 300 peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the annatto-e 300 niche?

Listings span $29.52–$85.68; the average listing price is $52.22 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.

annatto-e 300

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$29.52–$85.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.22

avg listing price — sweet spot $15–$100

Review moat

Good1,197.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$93K

$93K/yr · 8K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, annatto-e 300 is a $93K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

annatto-e 300 market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $52K–$65K; units × avg price
Conversion rate: 22.8%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 124 months
Avg seller age: 248 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Designs for Health83%
WELLNESS EXTRACT10%
Sunergetic7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +5.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top annatto-e 300 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Designs for Health Annatto-E 300mg Tocotrienols Vitamin E - Delta + Gamma Tocotrienols to Support Heart Health Eye Health Healthy Aging - DeltaGold Antioxidants Supplement (60 Vitamin E Softgels)

Designs for Health$85.684.7★1,011 rev

Designs for Health Annatto-E 300 mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (30 Softgels)

Designs for Health$48.194.7★1,011 rev

Sunergetic Premium Annatto Tocotrienol Supplement with DeltaGold Tocotrienols Vitamin E 300 mg Supports Liver Immune & Heart Health - Delta + Gamma Tocotrienols (30 Liquid Capsules)

Sunergetic$34.424.5★427 rev

WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (300MG 60 Softgels)

WELLNESS EXTRACT$64.884.5★417 rev

Designs for Health Annatto-E 150mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (60 Softgels)

Designs for Health$50.624.7★1,045 rev

Newest

by launch date

Sunergetic Premium Annatto Tocotrienol Supplement with DeltaGold Tocotrienols Vitamin E 300 mg Supports Liver Immune & Heart Health - Delta + Gamma Tocotrienols (30 Liquid Capsules)

Sunergetic$34.42427 rev

3y ago

WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (300MG 60 Softgels)

WELLNESS EXTRACT$64.88417 rev

5y ago

WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (125MG 60 Softgels)

WELLNESS EXTRACT$29.523,273 rev

6y ago

Designs for Health Annatto-E 300mg Tocotrienols Vitamin E - Delta + Gamma Tocotrienols to Support Heart Health Eye Health Healthy Aging - DeltaGold Antioxidants Supplement (60 Vitamin E Softgels)

Designs for Health$85.681,011 rev

6y ago

Designs for Health Annatto-E 300 mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (30 Softgels)

Designs for Health$48.191,011 rev

7y ago

What buyers say about annatto-e 300

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“High quality supplement”

Vitamin18%

“Very good vitamin”

Ease Of Chewing/Swallowing9%

“easy to swallow”

Calcium6%

“Best form of Vit E”

Natural Ingredients3%

“All natural supplemental”

Heart Health3%

“Clean product with the heart of Vitamin E”

Ingredients-Overall2%

“Wonderful Extract”

Energy Level2%

“energy improve tremendously”

Soft Feel2%

“Feeling better already”

Size-Overall2%

“Love the pill size”

What buyers complain about

Contamination28%

“It is a complete mess”

Ease Of Cleaning11%

“It is a complete mess”

Value For Money11%

“NOT WORTH THE MONEY”

Size-Overall6%

“These softgels are small”

Quality-Overall6%

“poor quality”

Absorbency6%

“Consider this with vitamin a,d,e,k for better absorbtion or you will be wasting money from little to no absorbtion”

Thickness6%

“With the redesign they have also changed the manufacturing of the pills so that they are much thinner than before”

Vitamin6%