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Annatto-e 300

Fail

The top 5 brands take 100% of clicks, so Annatto-e 300 is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$93K/yr8K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
96%top-5 click share · 3 brands · 4 sellers

Flapen Score

Annatto-e 300 against its category

The dotted line is the Health & Household average. Past it, Annatto-e 300 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Annatto-e 300 market on Amazon at a glance

Shoppers on Amazon United States searched for Annatto-e 300 8K times last year and spent an estimated $93K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
22.8%
Market size, estimated
$93Ka year
Peak month
November2.1× the quietest month
Top search term
annatto e 3007K searches a year

02 · Price

A sale here is worth $52.22.

Listings sell for $52.22 on average, from $29.52 to $85.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $52.22 that is $5K to $13K a year per listing.

Average price
$52.22inside the $15 to $100 sweet spot
Price range
$29.52–$85.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #28 within Vitamin E. It carries 1,197 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#28in Vitamin E
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,197per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 124 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
124 months

Products

Top Annatto-e 300 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 37%

Demand

Annatto-e 300 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Black Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Annatto-e 300

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Contamination”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is a complete mess”
A buyer, on “Contamination”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Annatto-e 300 questions

Answered from the same tracked data.