Anise Toothpaste
FailThe top 5 brands take 97% of clicks, so Anise Toothpaste is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $92K/yr33K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 649 sellers
Flapen Score
Anise Toothpaste against its category
The dotted line is the Health & Household average. Past it, Anise Toothpaste is stronger. Inside it, weaker.
Market
The Anise Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Anise Toothpaste 33K times last year and spent an estimated $92K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 19.6%
- Market size, estimated
- $92Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- fennel toothpaste7K searches a year
02 · Price
A sale here is worth $14.23.
Listings sell for $14.23 on average, from $5.37 to $30.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.23 that is $4K to $7K a year per listing.
- Average price
- $14.23under the $15 to $100 sweet spot
- Price range
- $5.37–$30.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #566 within Toothpaste. It carries 4,526 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #566in Toothpaste
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,526per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Anise Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz
- Price
- $21.43
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 2y ago

Marvis Amarelli Licorice Toothpaste 3.86 oz
- Price
- $10.75
- Rating
- 4.4/5
- Reviews
- 3,256
- Age
- 14y ago

Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Peppermint 5.5 oz. (Pack of 2)
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 45,466
- Age
- 15y ago

Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Fennel 5.5 oz. 2-Pack
- Price
- $21.40
- Rating
- 4.6/5
- Reviews
- 2,695
- Age
- 15y ago

Marvis Amarelli Licorice Toothpaste 1.3 oz
- Price
- $6.38
- Rating
- 4.4/5
- Reviews
- 3,256
- Age
- 20y ago
Trending
estimated 90-day click momentum
AKSHAR Ayurveda Herbal Ayurvedic Natural Toothpaste Fluoride Free Toothpaste for Kids & Adults Fennel Seed & Clove Flavor Cruelty Free Vegan Vegetarian Anti-Plaque Tooth Paste (5.29 oz)
- Price
- $5.37
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 4mo ago

Toms of Maine Antiplaque and Whitening Fluoride Free Natural Toothpaste Gel Vegan Spearmint 4 Ounces (3 Pack)
- Price
- $20.77
- Rating
- 4.7/5
- Reviews
- 917
- Age
- 2y ago

Dr. Bronners - All-One Toothpaste (Anise 5 Ounce 1-Pack) - 70% Organic Ingredients Natural and Effective Fluoride-Free SLS-Free Helps Freshen Breath Reduce Plaque Whiten Teeth Vegan
- Price
- $8.39
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 11y ago

Marvis Amarelli Licorice Toothpaste 3.86 oz
- Price
- $10.75
- Rating
- 4.4/5
- Reviews
- 3,256
- Age
- 14y ago

Kingfisher 100 ml Fennel with Fluoride Toothpaste - 3-Pack
- Price
- $30.05
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 13y ago
Newest
by launch date
AKSHAR Ayurveda Herbal Ayurvedic Natural Toothpaste Fluoride Free Toothpaste for Kids & Adults Fennel Seed & Clove Flavor Cruelty Free Vegan Vegetarian Anti-Plaque Tooth Paste (5.29 oz)
- Price
- $5.37
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 4mo ago

Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz
- Price
- $21.43
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 2y ago

Toms of Maine Antiplaque and Whitening Fluoride Free Natural Toothpaste Gel Vegan Spearmint 4 Ounces (3 Pack)
- Price
- $20.77
- Rating
- 4.7/5
- Reviews
- 917
- Age
- 2y ago

Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel Single 4.5 Oz
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 3y ago

Dr. Bronners All-One Toothpaste Anise 5 oz 3-Pack Fluoride-Free Toothpaste for Adults SLS-Free 70% Organic & Natural Ingredients Vegan Helps Freshen Breath Reduce Plaque Whiten Teeth
- Price
- $22.25
- Rating
- 4.6/5
- Reviews
- 804
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
649
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
1%
- Tom's of Maine54%
- Marvis27%
- Dr. Bronner's9%
- Desert Essence4%
- AKSHAR2%
- Kingfisher2%
- Open — no brand owns it (1 brand, 1%)
Demand
Anise Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Anise Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fennel toothpaste7K/yr
- toms fennel toothpaste6K/yr
- licorice toothpaste5K/yr
- anise toothpaste5K/yr
- marvis licorice toothpaste3K/yr
- toms toothpaste fennel4K/yr
- toms of maine fennel toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Anise Toothpaste
We read the reviews and the return reasons for every product selling here.
“read the ingredients not good for you”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anise Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









