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Anise Toothpaste

Fail

The top 5 brands take 97% of clicks, so Anise Toothpaste is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$92K/yr33K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
71%top-5 click share · 7 brands · 649 sellers

Flapen Score

Anise Toothpaste against its category

The dotted line is the Health & Household average. Past it, Anise Toothpaste is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anise Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Anise Toothpaste 33K times last year and spent an estimated $92K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
19.6%
Market size, estimated
$92Ka year
Peak month
December1.5× the quietest month
Top search term
fennel toothpaste7K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $5.37 to $30.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.23 that is $4K to $7K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$5.37–$30.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #566 within Toothpaste. It carries 4,526 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#566in Toothpaste
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,526per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Anise Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

649

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Brand 154%
  • Brand 227%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Anise Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Anise Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fennel toothpaste7K/yr
  • toms fennel toothpaste6K/yr
  • licorice toothpaste5K/yr
  • anise toothpaste5K/yr
  • marvis licorice toothpaste3K/yr
  • toms toothpaste fennel4K/yr
  • toms of maine fennel toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Anise Toothpaste

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Ingredients-Overall”
0.4%of orders come back
“read the ingredients not good for you”
A buyer, on “Ingredients-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Anise Toothpaste questions

Answered from the same tracked data.