Is anise toothpaste profitable to sell on Amazon United States?

The niche generates $92K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (43/100).

How competitive is the anise toothpaste niche?

7 brands and 649 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in anise toothpaste?

Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.

When does demand for anise toothpaste peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the anise toothpaste niche?

Listings span $5.37–$30.05; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 4,526 reviews — the moat a new listing must climb.

anise toothpaste

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good$14.23

avg listing price — sweet spot $15–$100

Price range

Good$5.37–$30.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,526.15

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$92K

$92K/yr · 33K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, anise toothpaste is a $92K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

anise toothpaste market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $71K–$85K; units × avg price
Conversion rate: 19.6%
Avg BSR: #566
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

649

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Tom's of Maine54%
Marvis27%
Dr. Bronner's9%
Desert Essence4%
AKSHAR2%
Kingfisher2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +3.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top anise toothpaste search terms

fennel toothpaste7K/yr +9.2%10.4% conv.
toms fennel toothpaste6K/yr -3.8%19.3% conv.
licorice toothpaste5K/yr +13.4%7.5% conv.
anise toothpaste5K/yr +1.6%9.0% conv.
marvis licorice toothpaste3K/yr +53.3%18.3% conv.
toms toothpaste fennel4K/yr -23.1%21.2% conv.
toms of maine fennel toothpaste3K/yr -6.9%18.6% conv.

All search terms

Top anise toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz

Tom's of Maine$21.434.7★358 rev

Marvis Amarelli Licorice Toothpaste 3.86 oz

Marvis$10.754.4★3,256 rev

Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Peppermint 5.5 oz. (Pack of 2)

Tom's of Maine$11.834.6★45,466 rev

Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Fennel 5.5 oz. 2-Pack

Tom's of Maine$21.404.6★2,695 rev

Marvis Amarelli Licorice Toothpaste 1.3 oz

Marvis$6.384.4★3,256 rev

Newest

by launch date

AKSHAR Ayurveda Herbal Ayurvedic Natural Toothpaste Fluoride Free Toothpaste for Kids & Adults Fennel Seed & Clove Flavor Cruelty Free Vegan Vegetarian Anti-Plaque Tooth Paste (5.29 oz)

AKSHAR$5.3746 rev

4mo ago

Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz

Tom's of Maine$21.43358 rev

2y ago

Toms of Maine Antiplaque and Whitening Fluoride Free Natural Toothpaste Gel Vegan Spearmint 4 Ounces (3 Pack)

Tom's of Maine$20.77917 rev

2y ago

Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel Single 4.5 Oz

Tom's of Maine$7.8575 rev

3y ago

Dr. Bronners All-One Toothpaste Anise 5 oz 3-Pack Fluoride-Free Toothpaste for Adults SLS-Free 70% Organic & Natural Ingredients Vegan Helps Freshen Breath Reduce Plaque Whiten Teeth

Dr. Bronner's$22.25804 rev

10y ago

What buyers say about anise toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Still a good quality paste”

Cleansing16%

“My teeth feel clean”

Tooth Brightening13%

“Teeth whitening”

Value For Money11%

“price was fair”

Toxic/Chemical Free6%

“Does not have fluoride”

Efficiency5%

“Effective”

Tooth Sensitivity5%

“Good on sensitive teeth”

Smell4%

“smelling so much fresher than other toothpastes”

Breathability4%

“It leaves your breath feeling genuinely fresh, not overpowering, and your teeth feeling smooth and clean”

Ingredients-Overall3%

“without dangerous ingredients”

What buyers complain about

Ingredients-Overall15%

“read the ingredients not good for you”

Advertised Vs Actual Product9%

“Misleading Size”

Value For Money9%

“expensive”

Texture/Consistency-Overall9%

“the texture is awful”

Quality-Overall8%

“Terrible Quality and Taste”

Ease Of Cleaning5%

“Not clean feeling”

Size-Overall4%

“Is it the small tube”

Contamination4%

“Contains mold & lead”

Dilute/Watery4%

“Also the toothpaste is more watery than expected”

Thickness4%

“The texture is thicker than before”

Top return reasons

Advertised Vs Actual Product41%

Ingredients-Overall18%

Value For Money9%

Defective Material/Parts4%

Product Condition4%

Size-Overall3%

Certifications3%

Smell2%

Functionality-Overall2%

Quality-Overall2%

Common questions

Is anise toothpaste profitable to sell on Amazon United States?: The niche generates $92K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (43/100).
How competitive is the anise toothpaste niche?: 7 brands and 649 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in anise toothpaste?: Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
When does demand for anise toothpaste peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the anise toothpaste niche?: Listings span $5.37–$30.05; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 4,526 reviews — the moat a new listing must climb.