Is andrographis profitable to sell on Amazon United States?

The niche generates $253K/yr across 22 tracked products. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the andrographis niche?

19 brands and 551 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in andrographis?

Top complaints mined from reviews: Dosage, Side Effects, Bitter. The return rate is 0.0%.

When does demand for andrographis peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the andrographis niche?

Listings span $6.23–$127.27; the average listing price is $27.12 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

andrographis

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.12

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great303.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$6.23–$127.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$253K

$253K/yr · 89K searches

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, andrographis is a $253K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

andrographis market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $271K–$339K; units × avg price
Conversion rate: 10.5%
Avg BSR: #2,652
Page quality: 0%
Prime: 95%
Sponsored: 64%
Out of stock: 2.7%
Avg brand age: 96 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

551

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

32%

Herb Pharm21%
Secrets of the Tribe11%
Double Wood Supplements11%
Terry Naturally10%
Nutricost9%
Carlyle7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top andrographis search terms

andrographis55K/yr +34.2%8.5% conv.
andrographis capsules15K/yr -31.7%12.0% conv.
andrographis paniculata8K/yr -29.4%6.2% conv.
andrographolide3K/yr +33.6%2.0% conv.
andrographis standard process3K/yr -17.6%11.8% conv.
andrographis extract3K/yr -28.1%6.5% conv.
andrographis complex2K/yr -34.1%8.4% conv.

All search terms

Top andrographis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herb Pharm Andrographis Liquid Extract for Immune System Support 1 Fl Oz (Pack of 1) (DANDRO01)

Herb Pharm$15.074.6★266 rev

Andrographis Capsules Max Andrographides - 1 000mg Serving Size (120 Capsules) with AP-Bio (Patented Andrographis Paniculata Extract) - Clinically Studied for Immune System Health by Double Wood

Double Wood Supplements$19.834.6★773 rev

Terry Naturally Andrographis EP80 Extra Strength - Brain Health & Immune Support - Joint Health Supplement to Aid Mobility - Vegan Adaptogen Supplement for Energy & Liver Support - 60 Capsules

Terry Naturally$24.714.6★701 rev

Secrets of the Tribe Andrographis Alcohol-Free Liquid Extract Fah talai jone Chuan Xin Lian Andrographis paniculata Tincture Supplement (4 FL OZ)

Secrets of the Tribe$34.814.4★86 rev

Herb Pharm Andrographis Liquid Extract for Immune System Support - 4 Ounce

Herb Pharm$44.124.7★105 rev

Newest

by launch date

Nutricost Andrographis Extract Capsules (1000mg) (120 Capsules) - Health and Wellness Vegetarian Supplement 60 Servings

Nutricost$14.7492 rev

2y ago

LIMELIGHT HERBALS Tick Formula Liquid Drops Natural Tick Support Immune Boost & Detox Japanese Knotweed Andrographis Cats Claw Red Sage Kudzu Teasel 60 Servings Vegan Non-GMO USA

LIMELIGHT HERBALS$31.78131 rev

4y ago

Carlyle Andrographis Paniculata Capsules | 90 Pills

Carlyle$6.23224 rev

4y ago

Nutricost Andrographis Extract (450mg) 180 Vegetarian Capsules Gluten-Free

Nutricost$15.6280 rev

5y ago

Palmara Health Premium Andrographis Paniculata Extract 1 200mg with 100mg Andrographolides Vegan Capsules for Immune & Digestive Support Non-GMO Gluten Free Herbal Dietary Supplement

Palmara Health$23.2486 rev

5y ago

What buyers say about andrographis

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“High quality supplements I trust”

Immunity Booster12%

“It keeps your immune system up”

Efficiency11%

“Works great”

Fever Relief7%

“Been buying this for decades, for Lyme Disease and seasonal ailments”

Ingredients-Overall7%

“overall, this is a good product”

Cold Relief6%

“Helped When the Flu Arrived”

Vitamin5%

“Better than antivirals”

Disinfection4%

“It is helping to rid my body of parasites”

Strength3%

“it feels effective”

Value For Money3%

“I bought this multiple times because the value of the money is great”

What buyers complain about

Dosage22%

“See in description that the amount can change due to harvest etc”

Side Effects17%

“It also has additives that will cause kidney damage”

Bitter17%

“very bitter”

Regulates Digestion6%

“it can also cause GI issues for some people”

Allergies6%

“Come to find out I am one of the people completely allergic to andrographis”

Heart Health6%

“had a few heart palpitations”

Taste-Overall2%

“It probably doesn't taste great as a herb”

Top return reasons

Size-Overall100%

Common questions

Is andrographis profitable to sell on Amazon United States?: The niche generates $253K/yr across 22 tracked products. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the andrographis niche?: 19 brands and 551 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in andrographis?: Top complaints mined from reviews: Dosage, Side Effects, Bitter. The return rate is 0.0%.
When does demand for andrographis peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the andrographis niche?: Listings span $6.23–$127.27; the average listing price is $27.12 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.