Is andrew lessman essential 1 multivitamin profitable to sell on Amazon United States?

The niche generates $155K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.6%. Flapen's verdict: Skip it (43/100).

How competitive is the andrew lessman essential 1 multivitamin niche?

1 brands and 2 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in andrew lessman essential 1 multivitamin?

Top complaints mined from reviews: Dosage, Regulates Digestion, Functionality-Overall. The return rate is 0.0%.

When does demand for andrew lessman essential 1 multivitamin peak?

Demand peaks in Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the andrew lessman essential 1 multivitamin niche?

Listings span $5.27–$113.97; the average listing price is $48.42 (sweet spot $15–$100). The average incumbent carries 4,600 reviews — the moat a new listing must climb.

andrew lessman essential 1 multivitamin

Skip it

Soft demand (-64.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$48.42

avg listing price — sweet spot $15–$100

Price range

Great$5.27–$113.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$155K

$155K/yr · 26K searches

Review moat

Bad4,599.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-64.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, andrew lessman essential 1 multivitamin is a $155K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

andrew lessman essential 1 multivitamin market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $121K–$145K; units × avg price
Conversion rate: 12.3%
Avg BSR: #368
Page quality: 0%
Prime: 93%
Sponsored: 27%
Out of stock: 11.8%
Avg brand age: 93 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

ANDREW LESSMAN100%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -64.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.0×

Open Trend

Top andrew lessman essential 1 multivitamin search terms

andrew lessman essential 1 multivitamin19K/yr -80.5%7.3% conv.
essential 1 vitamins andrew lessman4K/yr -4.5%10.8% conv.
essential one vitamins andrew lessman2K/yr -19.8%8.5% conv.

All search terms

Top andrew lessman essential 1 multivitamin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANDREW LESSMAN Essential-1 nuonce max Multivitamin 3000 IU Vitamin D3 360 Small Capsules. 100 mcg Methyl B12. CoQ10 Lutein Lycopene Zeaxanthin. High Potency. No Additives. Ultra-Mild One Daily Capsule

ANDREW LESSMAN$112.324.7★6,240 rev

ANDREW LESSMAN Essential-1 nuonce max Multivitamin 3000 IU Vitamin D3 180 Small Capsules. 100 mcg Methyl B12. CoQ10 Lutein Lycopene Zeaxanthin. High Potency. No Additives. Ultra-Mild One Daily Capsule

ANDREW LESSMAN$65.964.7★6,240 rev

ANDREW LESSMAN ProCaps Multivitamin Complete 150 Capsules

ANDREW LESSMAN$19.744.6★94 rev

ANDREW LESSMAN Essential-1 nuonce max Multivitamin 3000 IU Vitamin D3 60 Small Capsules. 100 mcg Methyl B12. CoQ10 Lutein Lycopene Zeaxanthin. High Potency. No Additives. Ultra-Mild One Daily Capsule

ANDREW LESSMAN$26.364.7★6,240 rev

Andrew Lessman Essential-1 Multivitamin 2000 IU Vitamin D3 60 Small Capsules - 100 mcg Methyl B12. CoQ10 Lutein Lycopene Zeaxanthin. High Potency. No Additives. Ultra-Mild. One Daily Capsule

ANDREW LESSMAN$26.554.7★6,240 rev

Newest

by launch date

Andrew Lessman Vitamin D3 5000 IU 150 Capsules - High Potency Essential for Calcium Absorption Supports Bone Health Brain Health Immune System More. Small Easy to Swallow Capsules

ANDREW LESSMAN$5.272,320 rev

3mo ago

ANDREW LESSMAN Multivitamin Elite 100 180 Capsules - Potent Nutrients Plus 100mg Each of Coenzyme Q10 Alpha Lipoic Acid Resveratrol EGCG Pomegranate Citrus Bioflavonoids. No Additives

ANDREW LESSMAN$39.8812 rev

10mo ago

ANDREW LESSMAN ProCaps Multivitamin Complete 150 Capsules

ANDREW LESSMAN$19.7494 rev

11mo ago

ANDREW LESSMAN ProCaps Multivitamin Complete 450 Capsules

ANDREW LESSMAN$49.7894 rev

11mo ago

ANDREW LESSMAN Essential-1 nuonce max Multivitamin 5000 IU Vitamin D3 60 Small Capsules. 100 mcg Methyl B12. CoQ10 Lutein Lycopene Zeaxanthin. High Potency. No Additives. Ultra-Mild One Daily Capsule

ANDREW LESSMAN$26.776,240 rev

4y ago

What buyers say about andrew lessman essential 1 multivitamin

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin32%

“Super healthy vitamins”

Quality-Overall10%

“Great quality”

Ease Of Chewing/Swallowing8%

“No problem with swallowing them”

Energy Level5%

“Love the energy”

Value For Money5%

“they were $10 cheaper”

Acid Regulator/Stomach Ache Relief4%

“No stomach issues”

Ease Of Use3%

“Consistent use will see results”

Advertised Vs Actual Product3%

“They do what they say”

Vegan/Organic3%

“High quality, wholesome natural ingredients, without filters and non-GMO”

Nutritional Content2%

“Great/Easy to Take/No Digestive Issues/Comprehensive Formula”

What buyers complain about

Dosage18%

“Too many to take each day”

Regulates Digestion12%

“Causes acid reflux”

Functionality-Overall9%

“Didn't work”

Vitamin9%

“I have no clue what ingredient in this supplement bothered me”

Pain Relief-Overall3%

“Made my back hurt”

Advertised Vs Actual Product3%

“The description says same TRUSTED FORMULA”

Side Effects2%

“The only side effect for me was my urine became neon yellow”

Taste-Overall1%

“They have no taste”

Size-Overall1%

“Vitamin D. The pills are very tiny”

Allergies1%

“Maybe I have an intolerance to biotin”

Common questions

Is andrew lessman essential 1 multivitamin profitable to sell on Amazon United States?: The niche generates $155K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.6%. Flapen's verdict: Skip it (43/100).
How competitive is the andrew lessman essential 1 multivitamin niche?: 1 brands and 2 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in andrew lessman essential 1 multivitamin?: Top complaints mined from reviews: Dosage, Regulates Digestion, Functionality-Overall. The return rate is 0.0%.
When does demand for andrew lessman essential 1 multivitamin peak?: Demand peaks in Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the andrew lessman essential 1 multivitamin niche?: Listings span $5.27–$113.97; the average listing price is $48.42 (sweet spot $15–$100). The average incumbent carries 4,600 reviews — the moat a new listing must climb.