Andrew Lessman Essential 1 Multivitamin
FailDemand is soft, at -64.6% this quarter, so Andrew Lessman Essential 1 Multivitamin is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $155K/yr26K searches / yr
- 90-day growth
- -64.6%search demand this quarter
- Competition
- 55%top-5 click share · 1 brands · 2 sellers
Flapen Score
Andrew Lessman Essential 1 Multivitamin against its category
The dotted line is the Health & Household average. Past it, Andrew Lessman Essential 1 Multivitamin is stronger. Inside it, weaker.
Market
The Andrew Lessman Essential 1 Multivitamin market on Amazon at a glance
Shoppers on Amazon United States searched for Andrew Lessman Essential 1 Multivitamin 26K times last year and spent an estimated $155K. One brand takes every click. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -64.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $155Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- andrew lessman essential 1 multivitamin19K searches a year
02 · Price
A sale here is worth $48.42.
Listings sell for $48.42 on average, from $5.27 to $113.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $48.42 that is $5K to $12K a year per listing.
- Average price
- $48.42inside the $15 to $100 sweet spot
- Price range
- $5.27–$113.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #368 within Multivitamins. It carries 4,600 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 93%
- Out of stock, average day
- 11.8%
- Average rank
- #368in Multivitamins
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,600per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Andrew Lessman Essential 1 Multivitamin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Andrew Lessman Essential 1 Multivitamin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top Andrew Lessman Essential 1 Multivitamin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- andrew lessman essential 1 multivitamin19K/yr
- essential 1 vitamins andrew lessman4K/yr
- essential one vitamins andrew lessman2K/yr
Reviews and returns
What reviews say buyers love and hate about Andrew Lessman Essential 1 Multivitamin
We read the reviews and the return reasons for every product selling here.
“Too many to take each day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Andrew Lessman Essential 1 Multivitamin questions
Answered from the same tracked data.









