Is andrew huberman sleep cocktail profitable to sell on Amazon United States?

The niche generates $374K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the andrew huberman sleep cocktail niche?

4 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in andrew huberman sleep cocktail?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for andrew huberman sleep cocktail peak?

Demand peaks in Mar–Sep; the busiest month runs 2.1× the quietest.

What does it cost to enter the andrew huberman sleep cocktail niche?

Listings span $22.76–$110.92; the average listing price is $47.61 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.

andrew huberman sleep cocktail

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$47.61

avg listing price — sweet spot $15–$100

Price range

Great$22.76–$110.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good570

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$374K

$374K/yr · 57K searches

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, andrew huberman sleep cocktail is a $374K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

andrew huberman sleep cocktail market data

Units sold / yr: 5K–6K; avg 750–1,000/product
Revenue / yr: $238K–$286K; units × avg price
Conversion rate: 13.8%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Plus+Ultra57%
Momentous32%
TERRA ELMNT8%
THORNE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Mar, Sep · busiest ÷ quietest = 2.1×

Open Trend

Top andrew huberman sleep cocktail search terms

magplus+ magnesium l-threonate7K/yr +41.6%20.2% conv.
magplus6K/yr +24.1%15.8% conv.
momentous sleep14K/yr -22.9%8.8% conv.
momentous sleep pack5K/yr +4.3%11.2% conv.
sleep stack6K/yr -10.0%3.8% conv.
mag plus3K/yr +48.0%13.5% conv.
huberman sleep cocktail3K/yr -33.1%4.9% conv.
huberman sleep stack4K/yr -20.0%5.5% conv.
andrew huberman sleep cocktail3K/yr -24.1%5.0% conv.
momentus sleep4K/yr +2.1%10.5% conv.

All search terms

Top andrew huberman sleep cocktail products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules

Plus+Ultra$22.764.4★1,570 rev

Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings

Momentous$110.924.1★101 rev

Liposomal Magnesium Complex 900mg 14-in-1 Magnesium Glycinate + L-Threonate Citrate Taurate & Malate Sleep Muscle & Brain Support 90 Capsules

Plus+Ultra$27.574.6★124 rev

Momentous Elite Sleep Capsules - Vegan - Gluten-Free - NSF Certified for Sport - 30 Servings

Momentous$43.594.4★78 rev

Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills

TERRA ELMNT$29.164.4★1,298 rev

Newest

by launch date

THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules

THORNE$51.1487 rev

7mo ago

Liposomal Magnesium Complex 900mg 14-in-1 Magnesium Glycinate + L-Threonate Citrate Taurate & Malate Sleep Muscle & Brain Support 90 Capsules

Plus+Ultra$27.57124 rev

9mo ago

Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules

Plus+Ultra$22.761,570 rev

1y ago

Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills

TERRA ELMNT$29.161,298 rev

2y ago

Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings

Momentous$110.92101 rev

3y ago

What buyers say about andrew huberman sleep cocktail

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality36%

“Helps me sleep”

Magnesium12%

“Great magnesium complex”

Quality-Overall9%

“Great product- works as intended”

Stress/Anxiety4%

“it really helps me relax”

Focus Enhancement4%

“improves concentration, and is very good”

Ease Of Chewing/Swallowing3%

“The capsules are easy to take”

Soothing Effect3%

“Peaceful easy feeling”

Ease Of Use2%

“Easy to use it”

Muscle Pain Relief2%

“Reduces muscle pain”

Vitamin2%

“Vitamin”

What buyers complain about

Sleep Quality32%

“Did not work at all for sleep”

Functionality-Overall12%

“Did not work”

Value For Money5%

“Very expensive”

Dosage3%

“dosages not listed”

Side Effects3%

“ultimately, they caused my stomach to hurt really bad”

Magnesium3%

“I read that too much magnesium can affect both blood pressure”

Product Condition2%

“Possibly tampered with”

Acid Regulator/Stomach Ache Relief2%

“Stomach Pain”

Quality-Overall2%

“Poor quality control NOT safe to take”

Ingredients-Overall2%

“The other ingredients are not list”

Top return reasons

Functionality-Overall33%

Sleep Quality22%

Advertised Vs Actual Product11%

Dosage11%

Regulates Digestion11%

Vitamin11%

Common questions

Is andrew huberman sleep cocktail profitable to sell on Amazon United States?: The niche generates $374K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the andrew huberman sleep cocktail niche?: 4 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in andrew huberman sleep cocktail?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for andrew huberman sleep cocktail peak?: Demand peaks in Mar–Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the andrew huberman sleep cocktail niche?: Listings span $22.76–$110.92; the average listing price is $47.61 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.