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Andrew Huberman Sleep Cocktail

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Andrew Huberman Sleep Cocktail is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$374K/yr57K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
92%top-5 click share · 4 brands · 11 sellers

Flapen Score

Andrew Huberman Sleep Cocktail against its category

The dotted line is the Health & Household average. Past it, Andrew Huberman Sleep Cocktail is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Andrew Huberman Sleep Cocktail market on Amazon at a glance

Shoppers on Amazon United States searched for Andrew Huberman Sleep Cocktail 57K times last year and spent an estimated $374K. All 4 brands take every click. Demand peaks in Mar–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
13.8%
Market size, estimated
$374Ka year
Peak month
September2.1× the quietest month
Top search term
magplus+ magnesium l-threonate7K searches a year

02 · Price

A sale here is worth $47.61.

Listings sell for $47.61 on average, from $22.76 to $110.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $47.61 that is $36K to $48K a year per listing.

Average price
$47.61inside the $15 to $100 sweet spot
Price range
$22.76–$110.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$36K–$48K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Valerian. It carries 570 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#279in Valerian
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
570per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Andrew Huberman Sleep Cocktail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 232%
  • Brand 38%
  • Brand 44%

Demand

Andrew Huberman Sleep Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Andrew Huberman Sleep Cocktail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magplus+ magnesium l-threonate7K/yr
  • magplus6K/yr
  • momentous sleep14K/yr
  • momentous sleep pack5K/yr
  • sleep stack6K/yr
  • mag plus3K/yr
  • huberman sleep cocktail3K/yr
  • huberman sleep stack4K/yr
  • andrew huberman sleep cocktail3K/yr
  • momentus sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Andrew Huberman Sleep Cocktail

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Sleep Quality”
32%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not work at all for sleep”
A buyer, on “Sleep Quality”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Andrew Huberman Sleep Cocktail questions

Answered from the same tracked data.