analog scale
Worth a lookShows a sweet-spot price point ($31.50 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$31.50avg listing price — sweet spot $15–$100
Price range
Incredible$17.28–$56.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$745K$745K/yr · 377K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Review moat
Bad22,575.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, analog scale is a $745K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
analog scale market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $630K–$788K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.0%
- Avg brand age
- 62 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
21
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Adamson72%
- Taylor12%
- EILISON8%
- Sunbeam2%
- Conair2%
- Etekcity2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top analog scale search terms
- analog scale79K/yr
- analog scale for body weight64K/yr
- analog bathroom scale28K/yr
- scale for body weight analog25K/yr
- bathroom scale analog24K/yr
- mechanical scale20K/yr
- weight scale analog13K/yr
- scale analog13K/yr
- non digital scale10K/yr
- analog weight scale13K/yr
Top analog scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adamson A21 Analog Scales for Body Weight - Up to 300 LB - New - Anti-Skid Rubber Surface + Large Numbers - Analog Bathroom Scale - Affordable - Durable with 20-Year Assurance - Black
Adamson$19.994.0★971 rev
Adamson A25 Scales for Body Weight - Up to 400 LB - New - 5.3 Dial on 12.4 x 10.2 Platform - Anti-Skid Rubber Surface - High Precision Bathroom Scale Analog - Durable with 20-Year Assurance - Black
Adamson$33.734.2★2,455 rev
Adamson A21 Analog Scales for Body Weight - Up to 300 LB - New - Anti-Skid Rubber Surface - Large Numbers - Analog Bathroom Scale - Affordable - Durable with 20-Year Assurance - Blue
Adamson$19.934.0★931 rev
Hybrid Bathroom Scale - Analog & Digital Display Accurate to 400 lbs
Adamson$37.554.5★2,654 rev
Taylor Analog Bathroom Scale for Body Weight White with Black Mat 300 lb Capacity in 1 lb Increments 9.8 x 9.8 in Platform 5-Year Warranty
Taylor$17.283.6★316 rev
Newest
by launch date
Adamson A21 Analog Scales for Body Weight - Up to 300 LB - New - Anti-Skid Rubber Surface - Large Numbers - Analog Bathroom Scale - Affordable - Durable with 20-Year Assurance - Full Black
Adamson$20.12205 rev
EILISON Mechanical Bathroom Scale for Home Use Easy Read Analog Weight Scale with Large Dial Display in lb/kg 400lb Capacity Non-Slip Surface
EILISON$56.9272 rev
Taylor Analog Bathroom Scale for Body Weight White with Black Mat 300 lb Capacity in 1 lb Increments 9.8 x 9.8 in Platform 5-Year Warranty
Taylor$17.28316 rev
Zeno A25 Scales for Body Weight - Up to 400 LB - New - 5.3 Dial on 12.4 x 10.2 Platform - Anti-Skid Rubber Surface - Bathroom Scale Analog - Durable with 20-Year Assurance
ZENO$28.39378 rev
Adamson A21 Analog Scales for Body Weight - Up to 300 LB - New - Anti-Skid Rubber Surface + Large Numbers - Analog Bathroom Scale - Affordable - Durable with 20-Year Assurance - Light Blue
Adamson$19.71230 rev
Trending
90-day click momentum
Taylor Battery Free Analog Scales for Body Weight 330LB Capacity Easy to Read Large 4.25-inch Dial 10.3 x 10.6-inch Vinyl Mat Platform Black
Taylor$17.433.4★
EILISON Highly Advance 2-in-1 Digital & Analog Weighing Scale for Body Weight-400lbs 4 High Precison GX Sensor Accurate Thick Tempered Glass Extra Large Display (New Black)
EILISON$56.874.6★
EILISON Mechanical Bathroom Scale for Home Use Easy Read Analog Weight Scale with Large Dial Display in lb/kg 400lb Capacity Non-Slip Surface
EILISON$56.924.1★
EILISON Highly Advance 2-in-1 Digital & Analog Weighing Scale for Body Weight-400lbs 4 High Precison GX Sensor Accurate Thick Tempered Glass Extra Large Display (Black)
EILISON$56.334.6★
Sunbeam SAB602-05 Full View Dial Scale
Sunbeam$40.734.2★
What buyers say about analog scale
What buyers praise and complain about, mined from review topics.What buyers love
“Accuracy is good”
“Easy to read”
“accurate and great quality”
“Great Deal”
“As advertised”
“WORKS WELL”
“Sleek design”
“Lightweight and accurate”
“Reliable and Durable”
“Great display”
What buyers complain about
“Inconsistent readings”
“Disappointed with the size”
“Not Accurate”
“Broken Quickly”
“Low Quality”
“Did not work”
“Always runs out of battery”
“It is very difficult to turn on”
“It didnt lose the weight for me, unfortunately”
“Numbers impossible to see”
Top return reasons
Common questions
- Is analog scale profitable to sell on Amazon United States?
- The niche generates $745K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the analog scale niche?
- 7 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in analog scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Size-Overall, Accuracy-Overall. The return rate is 1.9%.
- When does demand for analog scale peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the analog scale niche?
- Listings span $17.28–$56.92; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 22,576 reviews — the moat a new listing must climb.