Skip to content

Analog Scale

Maybe

Products sell for $31.50 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Analog Scale is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$745K/yr377K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 21 sellers

Flapen Score

Analog Scale against its category

The dotted line is the Health & Household average. Past it, Analog Scale is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Analog Scale market on Amazon at a glance

Shoppers on Amazon United States searched for Analog Scale 377K times last year and spent an estimated $745K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $745K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
6.3%
Market size, estimated
$745Ka year
Peak month
January1.3× the quietest month
Top search term
analog scale79K searches a year

02 · Price

A sale here is worth $31.50.

Listings sell for $31.50 on average, from $17.28 to $56.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $31.50 that is $24K to $32K a year per listing.

Average price
$31.50inside the $15 to $100 sweet spot
Price range
$17.28–$56.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$24K–$32K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #166 within Health Monitors. It carries 22,576 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#166in Health Monitors
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
22,576per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Analog Scale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 212%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Analog Scale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Analog Scale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • analog scale79K/yr
  • analog scale for body weight64K/yr
  • analog bathroom scale28K/yr
  • scale for body weight analog25K/yr
  • bathroom scale analog24K/yr
  • mechanical scale20K/yr
  • weight scale analog13K/yr
  • scale analog13K/yr
  • non digital scale10K/yr
  • analog weight scale13K/yr

Reviews and returns

What reviews say buyers love and hate about Analog Scale

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Accuracy-Overall”
19%of negative reviews mention “Measurement/Reading Accuracy”
1.9%of orders come back
“Inconsistent readings”
A buyer, on “Measurement/Reading Accuracy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Analog Scale questions

Answered from the same tracked data.