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amway laundry detergent

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 40Conversion 37Competition 11Returns 98Price range 83Avg price 95Brand share 19Review moat 20Quality gap 27

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.08

avg listing price — sweet spot $15–$100

Price range

Great$8.03–$108.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,901.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad$22K

$22K/yr · 20K searches

According to Flapen's Amazon United States niche tracking, amway laundry detergent is a $22K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

amway laundry detergent market data

Units sold / yr
750–1K
avg 100–250/product
Revenue / yr
$28K–$37K
units × avg price
Conversion rate
2.9%
Avg BSR
#517
Page quality
0%
Prime
70%
Sponsored
70%
Out of stock
26.0%
Avg brand age
70 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

669

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Amway54%
  • Legacy of Clean18%
  • Amway Home8%
  • Amazon Basics7%
  • Seventh Generation5%
  • Molly's Suds3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Weekly Amazon search volume, last 44 weeks — +12.1% search growth over the last 90 days.
500300Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top amway laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$7K40%$9K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about amway laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning22%

“Cleans great”

Smell12%

“Fresh scent”

Quality-Overall10%

“Excellent Product”

Ease Of Use7%

“Very handy”

Cleansing5%

“Cleans well”

Value For Money5%

“Very affordable”

Washability4%

“I am very happy with Clean People laundry sheets”

Eco Friendliness3%

“Good for environment”

Efficiency3%

“They do a decent job”

Residue2%

“doesnt leave any residue behind. unlike pods”

What buyers complain about

Smell21%

“The smell is very faint”

Ease Of Cleaning10%

“Did not clean”

Value For Money7%

“A little expensive”

Allergies5%

“Skin rash”

Size-Overall3%

“Too small”

Solubility3%

“Don't Dissolve Consistently”

Washability3%

“looked like I didnt even wash it”

Leak-Proof3%

“it leaked”

Residue3%

“Residue on Clothing”

Stain Resistance2%

“Did not get stains out of clothes”

Top return reasons

Smell29%
Leak-Proof21%
Size-Overall16%
Advertised Vs Actual Product9%
Value For Money8%
Functionality-Overall2%
Focus Enhancement2%
Ingredients-Overall2%
Ease Of Cleaning1%
Stain Resistance1%

Common questions

Is amway laundry detergent profitable to sell on Amazon United States?
The niche generates $22K/yr across 10 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Skip it (36/100).
How competitive is the amway laundry detergent niche?
8 brands and 669 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in amway laundry detergent?
Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
What does it cost to enter the amway laundry detergent niche?
Listings span $8.03–$108.16; the average listing price is $37.08 (sweet spot $15–$100). The average incumbent carries 12,902 reviews — the moat a new listing must climb.