Is amway profitable to sell on Amazon United States?

The niche generates $396K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).

How competitive is the amway niche?

5 brands and 125 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amway?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.2%.

When does demand for amway peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the amway niche?

Listings span $8.42–$65.30; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

amway

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.71

avg listing price — sweet spot $15–$100

Price range

Great$8.42–$65.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great349.82

avg incumbent reviews — the moat a new listing must climb

Market size

Good$396K

$396K/yr · 446K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amway is a $396K/yr Amazon United States market (446K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amway market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $359K–$431K; units × avg price
Conversion rate: 3.1%
Avg BSR: #993
Page quality: 0%
Prime: 18%
Sponsored: 18%
Out of stock: 20.0%
Avg brand age: 61 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

125

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Glister54%
Amway33%
Generic6%
Amway Home4%
Rang Bliss3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top amway search terms

glister toothpaste91K/yr -9.7%4.8% conv.
amway90K/yr -7.6%0.2% conv.
amway products108K/yr -22.1%0.4% conv.
glister44K/yr +7.6%2.5% conv.
amway toothpaste27K/yr -7.4%4.2% conv.
glister toothpaste amway19K/yr -6.6%4.7% conv.
productos amway10K/yr -14.4%0.2% conv.
amway scrub buds7K/yr +34.4%9.3% conv.
productos de amway10K/yr -10.3%0.1% conv.
pasta dental glister6K/yr +30.8%2.8% conv.

All search terms

Top amway products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glister Multi-Action Fluoride Toothpaste 50 g (6-pack)

Glister$35.994.2★248 rev

Amway Glister Multi-Action Toothpaste 2X100g Whitens Teeth Remove Plaque Healthy

Amway$25.084.4★294 rev

4 X Glister Multi-action Fluoride Toothpaste

Glister$32.743.9★71 rev

Glister Multi-Action Fluoride Toothpaste 6.75 Ounce. (6-Pack)

Glister$65.304.6★1,558 rev

Scouring Pads/Scrub Buds - Stainless Steel - 4 Pack

Generic$12.024.8★138 rev

Newest

by launch date

Glister Toothpaste for Fresh Breath Prevention Pack of 2

Rang Bliss$39.594 rev

9mo ago

Scouring Pads/Scrub Buds - Stainless Steel - 4 Pack

Generic$12.02138 rev

1y ago

Amway L.O.C. Multi Purpose(1 Litre)

Amway$38.281,149 rev

8y ago

Amway Glister Multi-Action Toothpaste 2X100g Whitens Teeth Remove Plaque Healthy

Amway$25.08294 rev

9y ago

Glister Multi-Action Fluoride Toothpaste 50 g (6-pack)

Glister$35.99248 rev

9y ago

What buyers say about amway

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“However, the toothpaste itself is good and I have no complaints about the product quality”

Ease Of Cleaning16%

“Great scrubs”

Oral Hygiene8%

“Excellent Toothpaste for Daily Use”

Durability6%

“Durable, effective, and super reliable”

Rusts/Corrodes6%

“Does not rust”

Value For Money5%

“Another big plus is that its very economical — you only need a small amount each time”

Scratch Resistance4%

“They don't scratch”

Material Quality4%

“stainless steel with zero issues”

Ingredients-Overall4%

“A great adjuvant for killing poison ivy and oak”

Brightness/Shine/Glow3%

“You have a glow about yourself that people recognize”

What buyers complain about

Advertised Vs Actual Product32%

“False advertisement I'll be sure not to buy from this seller ever again”

Value For Money27%

“High price”

Quality-Overall18%

“Not good as before”

Instructions/User Manual/Troubleshooting9%

“Misleading instructions”

Ease Of Cleaning9%

“nothing works better to scrub stick on food”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product35%

Value For Money8%

Quality-Overall3%

Product Condition3%

Defective Material/Parts2%

Durability1%

Oral Hygiene1%

Language Issues1%

Leak-Proof1%

Common questions

Is amway profitable to sell on Amazon United States?: The niche generates $396K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
How competitive is the amway niche?: 5 brands and 125 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amway?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.2%.
When does demand for amway peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the amway niche?: Listings span $8.42–$65.30; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.