ammonia
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Market size
Good$614K$614K/yr · 468K searches
Review moat
Good897.21avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Price range
Good$3.37–$30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ammonia is a $614K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ammonia market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $599K–$749K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #690
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
88
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- CPDI23%
- Ammonia23%
- La's Totally Awesome13%
- Church & Dwight13%
- ALDON11%
- Hathoro6%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top ammonia search terms
- ammonia206K/yr
- ammonia liquid124K/yr
- ammonia cleaner36K/yr
- amonia24K/yr
- clear ammonia13K/yr
- household ammonia9K/yr
- pure ammonia9K/yr
- ammonia for cleaning5K/yr
- amoniaco9K/yr
- sudsy ammonia7K/yr
Top ammonia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Austins 00051 Clear Ammonia Multipurpose Cleaner - 64 Ounce
Ammonia$10.434.6★4,417 rev

CPDI Clear Ammonia Cleaner Liquid 1 Gallon Multipurpose Multi-Surface Cleaning Solution Removes Grease Hard Water Stains and Odors Kitchen and Bathroom Use
CPDI$16.634.6★518 rev

Parsons Ammonia All Purpose Cleaner 00855 28 Ounce
Church & Dwight$9.364.6★452 rev

Las Totally Awesome Clear Ammonia 64 oz Multipurpose Multi-Surface Cleaning Solution
La's Totally Awesome$8.754.2★1,693 rev

ALDON Household Ammonia Solution 500mL - The Curated Chemical Collection
ALDON$16.044.6★291 rev
Newest
by launch date
Multi Purpose Household Cleaner with Clear Ammonia 64 fl oz Bottle All Surface Cleaning Liquid for Floors Kitchen Bathroom and General Cleaning Use
Generic$3.373 rev

Hathoro (4 Gallons) Clear Ammonia Cleaner Liquid Multi-Surface Cleaning Solution | Removes Grease Hard Water Stains and Odors - Multipurpose Kitchen Bathroom and Commercial Use - 1 Gallon 4 Pack
Hathoro$30.0320 rev

Las Totally Awesome Clear Ammonia 64 oz Multipurpose Multi-Surface Cleaning Solution (Pack of 2)
La's Totally Awesome$13.741,693 rev

CPDI Clear Ammonia Cleaner Liquid 1 Gallon Multipurpose Multi-Surface Cleaning Solution Removes Grease Hard Water Stains and Odors Kitchen and Bathroom Use
CPDI$16.63518 rev

CPDI Clear Ammonia Cleaner Liquid 2 Gallon Multipurpose Multi-Surface Cleaning Solution Removes Grease Hard Water Stains and Odors Kitchen and Bathroom Use
CPDI$25.79314 rev
Trending
90-day click momentum
Multi Purpose Household Cleaner with Clear Ammonia 64 fl oz Bottle All Surface Cleaning Liquid for Floors Kitchen Bathroom and General Cleaning Use
Generic$3.373.0★

Hathoro (4 Gallons) Clear Ammonia Cleaner Liquid Multi-Surface Cleaning Solution | Removes Grease Hard Water Stains and Odors - Multipurpose Kitchen Bathroom and Commercial Use - 1 Gallon 4 Pack
Hathoro$30.034.6★

Ammonia 1L - The Curated Chemical Collection
ALDON$19.834.4★

Las Totally Awesome Clear Ammonia 64 oz Multipurpose Multi-Surface Cleaning Solution (Pack of 2)
La's Totally Awesome$13.744.2★

CPDI Clear Ammonia Cleaner Liquid 1 Gallon Multipurpose Multi-Surface Cleaning Solution Removes Grease Hard Water Stains and Odors Kitchen and Bathroom Use
CPDI$16.634.6★
What buyers say about ammonia
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans very well”
“Great Product and Great service as well”
“As advertised”
“The 4-pack is a fantastic value”
“Strong”
“Another big plus is how well it eliminates odors”
“It is effective”
“good for laundry/towels”
“Amazing pet urine remover with 6% peroxide”
“Excellent whitener”
What buyers complain about
“The smell is not that great”
“The price is too high”
“This one just doesnt get the job done”
“Box was damaged the bottle was leaking”
“Not strong”
“It's just water, not ammonia”
“Hard to fine”
“watered down”
“Total Fraud Product”
“It didnt clean”
Top return reasons
Common questions
- Is ammonia profitable to sell on Amazon United States?
- The niche generates $614K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the ammonia niche?
- 11 brands and 88 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in ammonia?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.5%.
- When does demand for ammonia peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the ammonia niche?
- Listings span $3.37–$30.03; the average listing price is $14.98 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.