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Ammonia

Maybe

An estimated 0.5% of orders come back. But the top 5 products take 76% of clicks, so Ammonia is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$614K/yr468K searches / yr
90-day growth
+34.7%search demand this quarter
Competition
76%top-5 click share · 11 brands · 88 sellers

Flapen Score

Ammonia against its category

The dotted line is the Health & Household average. Past it, Ammonia is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ammonia market on Amazon at a glance

Shoppers on Amazon United States searched for Ammonia 468K times last year and spent an estimated $614K. The top 5 brands take 83% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $614K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
+34.7%
Conversion, latest week
8.8%
Market size, estimated
$614Ka year
Peak month
June1.7× the quietest month
Top search term
ammonia206K searches a year

02 · Price

A sale here is worth $14.98.

Listings sell for $14.98 on average, from $3.37 to $30.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $14.98 that is $37K to $45K a year per listing.

Average price
$14.98under the $15 to $100 sweet spot
Price range
$3.37–$30.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$37K–$45K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #690 within All-Purpose Cleaners. It carries 897 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#690in All-Purpose Cleaners
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
897per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
95 months

Products

Top Ammonia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

88

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • Brand 123%
  • Brand 223%
  • Brand 313%
  • Brand 413%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (5 brands, 11%)

Demand

Ammonia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Ammonia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ammonia206K/yr
  • ammonia liquid124K/yr
  • ammonia cleaner36K/yr
  • amonia24K/yr
  • clear ammonia13K/yr
  • household ammonia9K/yr
  • pure ammonia9K/yr
  • ammonia for cleaning5K/yr
  • amoniaco9K/yr
  • sudsy ammonia7K/yr

Reviews and returns

What reviews say buyers love and hate about Ammonia

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
33%of negative reviews mention “Smell”
0.5%of orders come back
“The smell is not that great”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ammonia questions

Answered from the same tracked data.