Is amla profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +235.0%. Flapen's verdict: Launch it (65/100).

How competitive is the amla niche?

3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amla?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Pain Relief-Overall. The return rate is 0.0%.

When does demand for amla peak?

Demand peaks in May–Jun–Jul; the busiest month runs 8.6× the quietest.

What does it cost to enter the amla niche?

Listings span $12.99–$28.09; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 930 reviews — the moat a new listing must climb.

amla

Launch it

A $1.9M/yr market growing +235.0% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+235.0%

90-day search growth — must beat 0% to launch

Market size

Great$1.9M

$1.9M/yr · 1.1M searches

Avg price

Great$20.43

avg listing price — sweet spot $15–$100

Price range

Great$12.99–$28.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good930

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, amla is a $1.9M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 65/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

amla market data

Units sold / yr: 80K–100K; avg 12,500–15,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 8.9%
Avg BSR: #327
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.9%
Avg brand age: 63 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Alevia86%
Himalaya9%
Nutricost5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +235.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.6×

Open Trend

Top amla search terms

amla418K/yr +114.7%4.9% conv.
amla capsules143K/yr >1,000%7.4% conv.
alevia amla145K/yr +304.5%9.2% conv.
alevia amla capsules58K/yr +262.8%10.2% conv.
alevia57K/yr +112.8%4.1% conv.
alevia amla superfruit capsules42K/yr +487.1%9.4% conv.
amla superfruit capsules31K/yr +516.6%7.0% conv.
amla extract21K/yr +367.1%3.8% conv.
amla fruit35K/yr +48.7%2.0% conv.
alevias amla17K/yr +385.6%6.5% conv.

All search terms

Top amla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alevia Organic Amla Capsules 1000mg Indian Gooseberry Amla Fruit Supplement Organic Amla Powder Organic for Antioxidant Energy & Digestive Support Ayurvedic Wellness Formula 60 Capsules

Alevia$28.094.2★1,028 rev

Himalaya Organic Amla - Herbal Immune Support Supplement with Adaptogen and Antioxidant - USDA Organic Vegan Non-GMO Gluten Free 600 mg 60 Caplets

Himalaya$20.214.5★1,388 rev

Nutricost Amla (1000mg) 120 Vegetarian Capsules Gluten Free

Nutricost$12.994.4★374 rev

Newest

by launch date

Alevia Organic Amla Capsules 1000mg Indian Gooseberry Amla Fruit Supplement Organic Amla Powder Organic for Antioxidant Energy & Digestive Support Ayurvedic Wellness Formula 60 Capsules

Alevia$28.091,028 rev

7mo ago

Nutricost Amla (1000mg) 120 Vegetarian Capsules Gluten Free

Nutricost$12.99374 rev

6y ago

Himalaya Organic Amla - Herbal Immune Support Supplement with Adaptogen and Antioxidant - USDA Organic Vegan Non-GMO Gluten Free 600 mg 60 Caplets

Himalaya$20.211,388 rev

22y ago

What buyers say about amla

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Quality and Easy to Take”

Vitamin7%

“convenient to keep with my other vitamins”

Energy Level5%

“I have MORE ENERGY”

Ease Of Chewing/Swallowing5%

“These capsules are easy to take”

Vegan/Organic5%

“Love that it's organic”

Efficiency5%

“Effectiveness”

Heart Health4%

“It helps with blood pressure and cholesterol”

Value For Money4%

“Worth the money”

Advertised Vs Actual Product4%

“As advertised”

Blood Pressure4%

“my blood pressure is amazing”

What buyers complain about

Functionality-Overall13%

“No results”

Side Effects12%

“Beware of side effects”

Pain Relief-Overall8%

“Painful”

Acid Regulator/Stomach Ache Relief6%

“I had bloating and constipation and a little nausea”

Value For Money4%

“Money lost”

Dosage4%

“wish dose was higher”

Allergies3%

“Allergic to product”

Blood Pressure3%

“my blood pressure has not come down”

Advertised Vs Actual Product3%

“Very misleading”

Heart Health2%

“Doctor said I should not use bc of heart”

Top return reasons

Functionality-Overall50%

Value For Money50%

Common questions

Is amla profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +235.0%. Flapen's verdict: Launch it (65/100).
How competitive is the amla niche?: 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amla?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Pain Relief-Overall. The return rate is 0.0%.
When does demand for amla peak?: Demand peaks in May–Jun–Jul; the busiest month runs 8.6× the quietest.
What does it cost to enter the amla niche?: Listings span $12.99–$28.09; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 930 reviews — the moat a new listing must climb.