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Amethyst

Maybe

Products sell for $39.74 on average, inside the sweet spot. But demand is soft, at -24.3% this quarter, so Amethyst is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$634K/yr844K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
34%top-5 click share · 31 brands · 35 sellers

Flapen Score

Amethyst against its category

The dotted line is the Health & Household average. Past it, Amethyst is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amethyst market on Amazon at a glance

Shoppers on Amazon United States searched for Amethyst 844K times last year and spent an estimated $634K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
1.9%
Market size, estimated
$634Ka year
Peak month
December2.2× the quietest month
Top search term
amethyst310K searches a year

02 · Price

A sale here is worth $39.74.

Listings sell for $39.74 on average, from $5.92 to $238.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $39.74 that is $10K to $20K a year per listing.

Average price
$39.74inside the $15 to $100 sweet spot
Price range
$5.92–$238.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #379 within Healing Crystals. It carries 690 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#379in Healing Crystals
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
690per listing
Listings tracked
51

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Amethyst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

35

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

34%

Top 20: 74%

Open market

38%

  • Brand 120%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Amethyst search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Amethyst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amethyst310K/yr
  • amethyst crystal224K/yr
  • amethyst stone63K/yr
  • amatista piedra natural35K/yr
  • amethyst geode32K/yr
  • amethyst crystals31K/yr
  • purple crystal21K/yr
  • piedra amatista original14K/yr
  • amatista19K/yr
  • amethyst decor12K/yr

Reviews and returns

What reviews say buyers love and hate about Amethyst

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
46%of negative reviews mention “Size-Overall”
1.5%of orders come back
“the stones are tiny”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Amethyst questions

Answered from the same tracked data.