Amethyst
MaybeProducts sell for $39.74 on average, inside the sweet spot. But demand is soft, at -24.3% this quarter, so Amethyst is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $634K/yr844K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 34%top-5 click share · 31 brands · 35 sellers
Flapen Score
Amethyst against its category
The dotted line is the Health & Household average. Past it, Amethyst is stronger. Inside it, weaker.
Market
The Amethyst market on Amazon at a glance
Shoppers on Amazon United States searched for Amethyst 844K times last year and spent an estimated $634K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.
- Searches, last 12 months
- 844K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $634Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- amethyst310K searches a year
02 · Price
A sale here is worth $39.74.
Listings sell for $39.74 on average, from $5.92 to $238.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $39.74 that is $10K to $20K a year per listing.
- Average price
- $39.74inside the $15 to $100 sweet spot
- Price range
- $5.92–$238.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$20K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #379 within Healing Crystals. It carries 690 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 1.1%
- Average rank
- #379in Healing Crystals
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 690per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Amethyst products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)
- Price
- $38.34
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 2y ago

EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color
- Price
- $140.75
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 6y ago

EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color
- Price
- $238.40
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 6y ago

Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
- Price
- $6.01
- Rating
- 4.3/5
- Reviews
- 590
- Age
- 3y ago

Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)
- Price
- $7.83
- Rating
- 4.4/5
- Reviews
- 2,545
- Age
- 5y ago
Trending
estimated 90-day click momentum
TRUENERGY Polished Amethyst Cluster Quartz Crystal 0.25 To 0.5 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (0.25-0.5 lb)
- Price
- $35.27
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 2y ago

TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)
- Price
- $79.32
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 2y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
- Price
- $7.77
- Rating
- 4.5/5
- Reviews
- 1,456
- Age
- 1y ago
![Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz](https://m.media-amazon.com/images/I/41YZRAkmpwL.jpg)
Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz
- Price
- $63.59
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 6y ago

EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color
- Price
- $238.40
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 6y ago
Newest
by launch date
Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box
- Price
- $9.83
- Rating
- 4.3/5
- Reviews
- 498
- Age
- 1y ago

Geodora Amethyst Crystal Geodes Raw Purple Crystals Rock Cluster Quartz Healing Crystals for Adults Real Natural Amethyst Geode Stone Decor Amythestyst Amathest Amtheyst Crystal Rock Geode (0.5-1LB)
- Price
- $30.93
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 1y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
- Price
- $7.77
- Rating
- 4.5/5
- Reviews
- 1,456
- Age
- 1y ago

Anima Premium Amethyst Crystal Set for Peace Deep Sleep & Intuition Authentic Deep Purple Amethyst Geode Tower and Raw Crystal from Brazil Presented in Wooden Gift Box - Responsibly Sourced
- Price
- $24.97
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago

MAIBAOTA 2.4 Amethyst Crystal Healing Crystals Amethyst Stone 0.7 Thick Crystals and Healing Stones Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc
- Price
- $12.34
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
35
Est. top-5 brand share
56%
Top 20: 93%
Est. top-5 click share
34%
Top 20: 74%
Open market
38%
- EMPORION20%
- TruEnergy16%
- MAIBAOTA7%
- Erliway7%
- Namzi6%
- Vinswet5%
Demand
Amethyst search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Amethyst search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amethyst310K/yr
- amethyst crystal224K/yr
- amethyst stone63K/yr
- amatista piedra natural35K/yr
- amethyst geode32K/yr
- amethyst crystals31K/yr
- purple crystal21K/yr
- piedra amatista original14K/yr
- amatista19K/yr
- amethyst decor12K/yr
Reviews and returns
What reviews say buyers love and hate about Amethyst
We read the reviews and the return reasons for every product selling here.
“the stones are tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amethyst questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









