Is amethyst profitable to sell on Amazon United States?

The niche generates $634K/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the amethyst niche?

31 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in amethyst?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.5%.

When does demand for amethyst peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the amethyst niche?

Listings span $5.92–$238.40; the average listing price is $39.74 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.

amethyst

Worth a look

Shows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$39.74

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good689.82

avg incumbent reviews — the moat a new listing must climb

Market size

Good$634K

$634K/yr · 844K searches

Price range

Okay$5.92–$238.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amethyst is a $634K/yr Amazon United States market (844K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

amethyst market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $795K–$994K; units × avg price
Conversion rate: 1.9%
Avg BSR: #379
Page quality: 0%
Prime: 98%
Sponsored: 90%
Out of stock: 1.1%
Avg brand age: 41 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

34%

Top 20: 74%

Open market

38%

EMPORION20%
TruEnergy16%
MAIBAOTA7%
Erliway7%
Namzi6%
Vinswet5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top amethyst search terms

amethyst310K/yr -40.2%1.1% conv.
amethyst crystal224K/yr +0.5%2.3% conv.
amethyst stone63K/yr -27.3%2.1% conv.
amatista piedra natural35K/yr -9.9%1.4% conv.
amethyst geode32K/yr -14.1%0.6% conv.
amethyst crystals31K/yr -45.6%2.2% conv.
purple crystal21K/yr -15.4%1.0% conv.
piedra amatista original14K/yr +41.6%1.7% conv.
amatista19K/yr -17.9%0.9% conv.
amethyst decor12K/yr -19.3%0.3% conv.

All search terms

Top amethyst products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)

TruEnergy$38.344.6★100 rev

EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color

EMPORION$140.754.7★1,564 rev

EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color

EMPORION$238.404.7★1,564 rev

Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki

Erliway$6.014.3★590 rev

Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)

Namzi$7.834.4★2,545 rev

Newest

by launch date

Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box

Anima$9.83498 rev

1y ago

Geodora Amethyst Crystal Geodes Raw Purple Crystals Rock Cluster Quartz Healing Crystals for Adults Real Natural Amethyst Geode Stone Decor Amythestyst Amathest Amtheyst Crystal Rock Geode (0.5-1LB)

Geodora$30.933 rev

1y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$7.771,456 rev

1y ago

Anima Premium Amethyst Crystal Set for Peace Deep Sleep & Intuition Authentic Deep Purple Amethyst Geode Tower and Raw Crystal from Brazil Presented in Wooden Gift Box - Responsibly Sourced

Anima$24.97223 rev

1y ago

MAIBAOTA 2.4 Amethyst Crystal Healing Crystals Amethyst Stone 0.7 Thick Crystals and Healing Stones Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc

MAIBAOTA$12.34155 rev

2y ago

What buyers say about amethyst

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“I like the color purple”

Size-Overall16%

“Cute fits right where I wanted”

Quality-Overall13%

“Excellent product”

Value For Money11%

“Great Price and Product”

Gifting Purpose8%

“Gift”

Advertised Vs Actual Product7%

“I got exactly what I wanted”

Shape/Style4%

“Beautiful to look at”

Brightness/Shine/Glow3%

“It gives off a cool glow”

Soft Feel3%

“It is smooth”

Precious Gemstone2%

“Beautiful stone”

What buyers complain about

Size-Overall46%

“the stones are tiny”

Advertised Vs Actual Product15%

“not as described”

Color8%

“Not even purple”

Quality-Overall4%

“Horrible Quality - Not as Pictured”

Shape/Style2%

“the one I have is a bit elongated as I was expecting a better heart shape”

Strength2%

“Fragile”

Gifting Purpose2%

“too embarrassed to give it”

Hard Feel2%

“Stone hardness”

Durability2%

“Broke easily”

Precious Gemstone1%

“But I was given an ugly gray purplish stone filled with white streaks”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product15%

Color10%

Defective Material/Parts3%

Quality-Overall3%

Brightness/Shine/Glow2%

Shape/Style2%

Wrist Fit2%

Value For Money2%

Material Quality1%

Common questions

Is amethyst profitable to sell on Amazon United States?: The niche generates $634K/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the amethyst niche?: 31 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in amethyst?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.5%.
When does demand for amethyst peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the amethyst niche?: Listings span $5.92–$238.40; the average listing price is $39.74 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.

amethyst

amethyst market data

Competition & brand share

Demand & seasonality

Top amethyst search terms

Top amethyst products on Amazon

Top sellers

Newest

Trending

What buyers say about amethyst

What buyers love

What buyers complain about

Top return reasons

Common questions

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