Amazon Toilet Paper

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

7.4%

Market size, estimated

$346Ka year

Peak month

October4.6× the quietest month

Top search term

kirkland toilet paper102K searches a year

Listings sell for $31.07 on average, from $7.10 to $76.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $31.07 that is $16K to $23K a year per listing.

Average price

$31.07inside the $15 to $100 sweet spot

Price range

$7.10–$76.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$16K–$23K

Returns

0.1%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,200 within Tissues, Toilet Paper & Sprays. It carries 39,622 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

58%

Out of stock, average day

3.4%

Average rank

#1,200in Tissues, Toilet Paper & Sprays

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

39,622per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months