Amazon Tissues
FailThe top 5 brands take 100% of clicks, so Amazon Tissues is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $115K/yr61K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 90 sellers
Flapen Score
Amazon Tissues against its category
The dotted line is the Health & Household average. Past it, Amazon Tissues is stronger. Inside it, weaker.
Market
The Amazon Tissues market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Tissues 61K times last year and spent an estimated $115K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $115Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- amazon basics tissues17K searches a year
02 · Price
A sale here is worth $15.60.
Listings sell for $15.60 on average, from $1.17 to $55.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $15.60 that is $12K to $16K a year per listing.
- Average price
- $15.60inside the $15 to $100 sweet spot
- Price range
- $1.17–$55.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Tissues, Toilet Paper & Sprays. It carries 21,271 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Tissues, Toilet Paper & Sprays
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 21,271per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Amazon Tissues products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 27%
- Brand 35%
- Brand 43%
Demand
Amazon Tissues search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Amazon Tissues search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon basics tissues17K/yr
- amazon basics facial tissue11K/yr
- bulk facial tissue6K/yr
- amazon basics tissue4K/yr
- tissues rectangle box3K/yr
- tissue in bulk3K/yr
- rectangle tissues2K/yr
- case of tissues3K/yr
- amazon basic facial tissue3K/yr
- tissue amazon basics3K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Tissues
We read the reviews and the return reasons for every product selling here.
“Extremely hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Tissues questions
Answered from the same tracked data.









