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Amazon Tissues

Fail

The top 5 brands take 100% of clicks, so Amazon Tissues is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$115K/yr61K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
85%top-5 click share · 4 brands · 90 sellers

Flapen Score

Amazon Tissues against its category

The dotted line is the Health & Household average. Past it, Amazon Tissues is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Tissues market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Tissues 61K times last year and spent an estimated $115K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
12.1%
Market size, estimated
$115Ka year
Peak month
August1.9× the quietest month
Top search term
amazon basics tissues17K searches a year

02 · Price

A sale here is worth $15.60.

Listings sell for $15.60 on average, from $1.17 to $55.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $15.60 that is $12K to $16K a year per listing.

Average price
$15.60inside the $15 to $100 sweet spot
Price range
$1.17–$55.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Tissues, Toilet Paper & Sprays. It carries 21,271 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Tissues, Toilet Paper & Sprays
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
21,271per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Amazon Tissues products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 35%
  • Brand 43%

Demand

Amazon Tissues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Amazon Tissues search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics tissues17K/yr
  • amazon basics facial tissue11K/yr
  • bulk facial tissue6K/yr
  • amazon basics tissue4K/yr
  • tissues rectangle box3K/yr
  • tissue in bulk3K/yr
  • rectangle tissues2K/yr
  • case of tissues3K/yr
  • amazon basic facial tissue3K/yr
  • tissue amazon basics3K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Tissues

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
29%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Extremely hard”
A buyer, on “Hard Feel”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amazon Tissues questions

Answered from the same tracked data.