Is amazon tissues profitable to sell on Amazon United States?

The niche generates $115K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).

How competitive is the amazon tissues niche?

4 brands and 90 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon tissues?

Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.

When does demand for amazon tissues peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the amazon tissues niche?

Listings span $1.17–$55.43; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 21,271 reviews — the moat a new listing must climb.

amazon tissues

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.60

avg listing price — sweet spot $15–$100

Price range

Great$1.17–$55.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$115K

$115K/yr · 61K searches

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Review moat

Bad21,271

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon tissues is a $115K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amazon tissues market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $156K–$195K; units × avg price
Conversion rate: 12.1%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Amazon Basics85%
Kleenex7%
Puffs5%
Presto!3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top amazon tissues search terms

amazon basics tissues17K/yr -14.5%13.8% conv.
amazon basics facial tissue11K/yr -9.8%14.6% conv.
bulk facial tissue6K/yr -15.4%4.0% conv.
amazon basics tissue4K/yr -4.4%10.2% conv.
tissues rectangle box3K/yr +79.9%12.0% conv.
tissue in bulk3K/yr -23.4%1.4% conv.
rectangle tissues2K/yr -0.3%10.7% conv.
case of tissues3K/yr -20.9%6.1% conv.
amazon basic facial tissue3K/yr -21.4%17.8% conv.
tissue amazon basics3K/yr +0.7%11.0% conv.

All search terms

Top amazon tissues products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)

Amazon Basics$6.744.2★12,187 rev

Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary

Amazon Basics$24.864.2★12,187 rev

Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary

Amazon Basics$5.894.5★8,229 rev

Amazon Basics Facial Tissues with Lotion 2-Ply 1350 Count (18 Packs of 75) Cube Box (Packaging May Vary)

Amazon Basics$21.504.5★8,229 rev

Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary

Kleenex$5.994.8★115,923 rev

Newest

by launch date

Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary

Presto!$5.1322,853 rev

6mo ago

Amazon Basics 2-Ply Facial Tissue 160 Count

Amazon Basics$1.17224 rev

1y ago

Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)

Puffs$6.4015,360 rev

1y ago

Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary

Kleenex$5.99115,923 rev

2y ago

Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)

Amazon Basics$6.7412,187 rev

4y ago

What buyers say about amazon tissues

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Decent price”

Soft Feel20%

“Soft tissues”

Quality-Overall14%

“Excellent quality”

Advertised Vs Actual Product4%

“As described”

Thickness4%

“The 2-ply thickness feels comfortable”

Durability3%

“Overall, a reliable everyday product to keep around the house”

Strength3%

“very happy with this tisuess are strong”

Color2%

“I love the green”

Sinus Relief2%

“They feel good on your nose”

Absorbency2%

“Absorbency is great”

What buyers complain about

Hard Feel29%

“Extremely hard”

Quality-Overall10%

“Average quality”

Thickness5%

“They are thicker than expected”

Smell5%

“smell weird”

Value For Money3%

“Not worth it”

Allergies3%

“how badly it irritates our skin”

Ease Of Use2%

“Difficult to get out of the box”

Texture/Consistency-Overall2%

“Horrible texture”

Material Quality2%

“Materially worse than name brands”

Sinus Relief2%

“Red irritated nose”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product17%

Smell7%

Shape/Style6%

Hard Feel5%

Material Quality5%