Is amazon probiotic profitable to sell on Amazon United States?

The niche generates $52K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (36/100).

How competitive is the amazon probiotic niche?

4 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon probiotic?

Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Value For Money. The return rate is 0.0%.

When does demand for amazon probiotic peak?

Demand peaks in Aug–Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the amazon probiotic niche?

Listings span $8.72–$23.28; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 21,030 reviews — the moat a new listing must climb.

amazon probiotic

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.61

avg listing price — sweet spot $15–$100

Price range

Good$8.72–$23.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad21,030.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$52K

$52K/yr · 30K searches

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon probiotic is a $52K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 36/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

amazon probiotic market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $41K–$54K; units × avg price
Conversion rate: 12.8%
Avg BSR: #263
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Amazon Basics89%
Amazon Elements6%
Physician's CHOICE3%
OMOGS3%

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — -24.3% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 1.6×

Open Trend

Top amazon probiotic search terms

amazon probiotic9K/yr +0.6%11.0% conv.
amazon basics probiotics6K/yr -8.2%11.7% conv.
amazon probiotics5K/yr -35.0%9.3% conv.
amazon probiotics for women5K/yr -40.4%7.2% conv.
probiotics amazon5K/yr -65.6%7.8% conv.

All search terms

Top amazon probiotic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Probiotic 5 Billion CFU No Artificial Colors & Flavors Gluten-Free 60 Vegetarian Capsule Probiotics for Digestive Health

Amazon Basics$10.744.4★16,923 rev

Amazon Brand - Solimo Prebiotic & Probiotic Gummies 2 Billion CFU Blue Raspberry 50 Count (2 per Serving)

Amazon Basics$8.724.5★17,701 rev

Amazon Basics Daily Probiotic 10 Billion Active Cultures Supporting Digestive and Intestinal Health Capsule 60 Count Two Month Supply

Amazon Basics$15.064.6★2,558 rev

Amazon Basics Probiotic 35 Billion CFU 8 Probiotic Strains with Prebiotic Blend Supports Healthy Digestion 30 Vegetarian Capsules 1 Month Supply Probiotics for Digestive Health

Amazon Basics$15.474.4★3,113 rev

Amazon Basics Probiotic with Vitamin D Gummy 80 Count

Amazon Basics$9.244.6★75 rev

Newest

by launch date

Amazon Basics Probiotic with Vitamin D Gummy 80 Count

Amazon Basics$9.2475 rev

7mo ago

OMOGS Probiotics 120 Billion CFUs 18 Strains with 3 Organic Prebiotics & Vitamin C Nutritional Supplement for Women Men & Kids Support Metabolism Immunity and Digestive Health Non-GMO 120 Tablets

OMOGS$8.781,711 rev

4y ago

Amazon Basics Daily Probiotic 10 Billion Active Cultures Supporting Digestive and Intestinal Health Capsule 60 Count Two Month Supply

Amazon Basics$15.062,558 rev

6y ago

Amazon Brand - Solimo Prebiotic & Probiotic Gummies 2 Billion CFU Blue Raspberry 50 Count (2 per Serving)

Amazon Basics$8.7217,701 rev

7y ago

Amazon Elements Womens Probiotic 50 Billion CFU 7 Strains Blend Supports Urinary & Vaginal Health 30 Capsules

Amazon Elements$13.752,779 rev

7y ago

What buyers say about amazon probiotic

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Nutritional Content14%

“The best probiotic ever”

Regulates Digestion11%

“Less digestive issues”

Efficiency9%

“Effective for me”

Value For Money7%

“Less expensive”

Taste-Overall6%

“Good taste”

Acid Regulator/Stomach Ache Relief6%

“helps my stomach”

Advertised Vs Actual Product4%

“Arrived as described”

Ease Of Chewing/Swallowing4%

“not hard to chew or anything”

Ease Of Use3%

“Ease of use”

What buyers complain about

Functionality-Overall16%

“Did not work”

Acid Regulator/Stomach Ache Relief11%

“Severe stomach pain”

Value For Money8%

“over priced”

Regulates Digestion7%

“I have several digestive issues”

Side Effects5%

“it gave me headaches”

Dosage4%

“Misrepresented number of capsules in the bottle”

Taste-Overall4%

“also a weak taste”

Allergies2%

“Allergic reaction”

Nutritional Content2%

“its your lack of fiber”

Ingredients-Overall2%

“This is not divulged ANYWHERE in the product description or ingredient list”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product17%

Value For Money17%

Acid Regulator/Stomach Ache Relief9%

Taste-Overall4%

Side Effects4%

Quality-Overall4%