_amazon prime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Price range
Good$5.92–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 827K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad410,320.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, _amazon prime is a $33K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
_amazon prime market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $54K–$67K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- ANRABESS48%
- Amazon Basics31%
- ATHMILE8%
- Amazon Essentials7%
- Scott5%
Demand
Weekly Amazon search volume, last 30 weeks — -23.6% search growth over the last 90 days.Top _amazon prime search terms
- _amazon prime737K/yr
- amazon.24K/yr
- amazon basics aa10K/yr
- free shipping by amazon12K/yr
- best amazon deals38K/yr
- aa batteries 48 pack amazon basics4K/yr
- aaron batteries 48 count3K/yr
Top _amazon prime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
ANRABESS$14.624.5★12,025 rev
Amazon Basics 48-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life Long-lasting No Leakage
Amazon Basics$14.454.7★945,672 rev
ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
ATHMILE$7.564.3★6,045 rev
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
Scott$5.924.6★144,737 rev
Amazon Essentials Mens Moisture Wicking Breathable Active Performance Tech Gym T-Shirts Pack of 2 Dark Grey/Black Large
Amazon Essentials$9.754.4★12,822 rev
Newest
by launch dateANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
ANRABESS$14.6212,025 rev
ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
ATHMILE$7.566,045 rev
Amazon Essentials Mens Cargo Fleece Sweatpant Black X-Large
Amazon Essentials$20.896,990 rev
Amazon Basics 48-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life Long-lasting No Leakage
Amazon Basics$14.45945,672 rev
Amazon Basics 20-Pack AA Alkaline Batteries 1.5 Volt 10-Year Leak-Free Shelf Life for Everyday and Household Devices
Amazon Basics$9.52945,672 rev
Trending
90-day click momentumAmazon Essentials Mens Moisture Wicking Breathable Active Performance Tech Gym T-Shirts Pack of 2 Dark Grey/Black Large
Amazon Essentials$9.754.4★
ANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
ANRABESS$14.624.5★
ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
ATHMILE$7.564.3★
Amazon Essentials Mens Cargo Fleece Sweatpant Black X-Large
Amazon Essentials$20.894.5★
Amazon Basics AAA Long-Lasting Alkaline Batteries 36-Count 1.5 Volt Reliable Performance 10-Year Shelf Life Emergency Storage
Amazon Basics$12.864.7★
What buyers say about _amazon prime
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Batteries last long”
“Decent quality”
“These have been reliable”
“Soft as cotton”
“As described”
“Affordable comfort”
“easy to open”
“Surprised at the ply thickness”
“are true fit size”
What buyers complain about
“Bad batteries”
“died after two uses”
“Runs extremely large”
“Cheap quality”
“Price gouging”
“It needs to be thicker”
“Fake advertising”
“not soft”
“Very low charge”
“Does not work well”
Top return reasons
Common questions
- Is _amazon prime profitable to sell on Amazon United States?
- The niche generates $33K/yr across 9 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (24/100).
- How competitive is the _amazon prime niche?
- 5 brands and 34 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in _amazon prime?
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the _amazon prime niche?
- Listings span $5.92–$25.16; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 410,321 reviews — the moat a new listing must climb.