_amazon Prime
FailThe top 5 brands take 100% of clicks, so _amazon Prime is a Fail.
- Flapen Score
- 24 / 100Ranks 14,679 of 14,768 Health & Household niches · −25 vs the category median of 4924
- Market size
- $33K/yr827K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 34 sellers
Flapen Score
_amazon Prime against its category
The dotted line is the Health & Household average. Past it, _amazon Prime is stronger. Inside it, weaker.
Market
The _amazon Prime market on Amazon at a glance
Shoppers on Amazon United States searched for _amazon Prime 827K times last year and spent an estimated $33K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 827K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $33Ka year
- Top search term
- _amazon prime737K searches a year
02 · Price
A sale here is worth $13.41.
Listings sell for $13.41 on average, from $5.92 to $25.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.41 that is $3K to $7K a year per listing.
- Average price
- $13.41under the $15 to $100 sweet spot
- Price range
- $5.92–$25.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Household Batteries. It carries 410,321 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Household Batteries
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 410,321per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top _amazon Prime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
- Price
- $14.62
- Rating
- 4.5/5
- Reviews
- 12,025
- Age
- 1y ago

Amazon Basics 48-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life Long-lasting No Leakage
- Price
- $14.45
- Rating
- 4.7/5
- Reviews
- 945,672
- Age
- 5y ago

ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
- Price
- $7.56
- Rating
- 4.3/5
- Reviews
- 6,045
- Age
- 2y ago

Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $5.92
- Rating
- 4.6/5
- Reviews
- 144,737
- Age
- 8y ago

Amazon Essentials Mens Moisture Wicking Breathable Active Performance Tech Gym T-Shirts Pack of 2 Dark Grey/Black Large
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 12,822
- Age
- 6y ago
Trending
estimated 90-day click momentum
Amazon Essentials Mens Moisture Wicking Breathable Active Performance Tech Gym T-Shirts Pack of 2 Dark Grey/Black Large
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 12,822
- Age
- 6y ago

ANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
- Price
- $14.62
- Rating
- 4.5/5
- Reviews
- 12,025
- Age
- 1y ago

ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
- Price
- $7.56
- Rating
- 4.3/5
- Reviews
- 6,045
- Age
- 2y ago

Amazon Essentials Mens Cargo Fleece Sweatpant Black X-Large
- Price
- $20.89
- Rating
- 4.5/5
- Reviews
- 6,990
- Age
- 5y ago

Amazon Basics AAA Long-Lasting Alkaline Batteries 36-Count 1.5 Volt Reliable Performance 10-Year Shelf Life Emergency Storage
- Price
- $12.86
- Rating
- 4.7/5
- Reviews
- 673,250
- Age
- 7y ago
Newest
by launch date
ANRABESS Womens Short Sleeve Henley Tops V Neck Dressy Casual Blouses Summer Trendy Tee Shirts 2026 Vacation Fashion Clothes Coral XL
- Price
- $14.62
- Rating
- 4.5/5
- Reviews
- 12,025
- Age
- 1y ago

ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
- Price
- $7.56
- Rating
- 4.3/5
- Reviews
- 6,045
- Age
- 2y ago

Amazon Essentials Mens Cargo Fleece Sweatpant Black X-Large
- Price
- $20.89
- Rating
- 4.5/5
- Reviews
- 6,990
- Age
- 5y ago

Amazon Basics 48-Pack AA Alkaline High-Performance Batteries 1.5 Volt 10-Year Shelf Life Long-lasting No Leakage
- Price
- $14.45
- Rating
- 4.7/5
- Reviews
- 945,672
- Age
- 5y ago

Amazon Basics 20-Pack AA Alkaline Batteries 1.5 Volt 10-Year Leak-Free Shelf Life for Everyday and Household Devices
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 945,672
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- ANRABESS48%
- Amazon Basics31%
- ATHMILE8%
- Amazon Essentials7%
- Scott5%
Demand
_amazon Prime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top _amazon Prime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- _amazon prime737K/yr
- amazon.24K/yr
- amazon basics aa10K/yr
- free shipping by amazon12K/yr
- best amazon deals38K/yr
- aa batteries 48 pack amazon basics4K/yr
- aaron batteries 48 count3K/yr
Reviews and returns
What reviews say buyers love and hate about _amazon Prime
We read the reviews and the return reasons for every product selling here.
“Bad batteries”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common _amazon Prime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









