Amazon Paper Towels

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

424K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

15.8%

Market size, estimated

$1.0Ma year

Peak month

October2.0× the quietest month

Top search term

amazon paper towels117K searches a year

Listings sell for $15.39 on average, from $4.36 to $31.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.39 that is $92K to $123K a year per listing.

Average price

$15.39inside the $15 to $100 sweet spot

Price range

$4.36–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$92K–$123K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Paper Towels. It carries 69,806 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Paper Towels

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

69,806per listing

Listings tracked

10

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months