Is amazon mouthwash profitable to sell on Amazon United States?

The niche generates $162K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (42/100).

How competitive is the amazon mouthwash niche?

3 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon mouthwash?

Top complaints mined from reviews: Alcohol Content, Dilute/Watery, Ease Of Cleaning. The return rate is 0.1%.

When does demand for amazon mouthwash peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the amazon mouthwash niche?

Listings span $3.74–$20.06; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 9,510 reviews — the moat a new listing must climb.

amazon mouthwash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$162K

$162K/yr · 148K searches

Price range

Okay$3.74–$20.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.36

avg listing price — sweet spot $15–$100

Review moat

Bad9,509.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon mouthwash is a $162K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

amazon mouthwash market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $167K–$209K; units × avg price
Conversion rate: 13.2%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 94 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

Amazon Basics67%
Listerine30%
Crest3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top amazon mouthwash search terms

mouthwash with alcohol27K/yr +8.4%13.1% conv.
amazon mouthwash25K/yr +6.2%16.3% conv.
amazon basics mouthwash19K/yr +8.6%13.2% conv.
mouthwash amazon basics11K/yr +11.0%13.7% conv.
listerine mouthwash 1.5 liter13K/yr -11.6%6.0% conv.
equate mouthwash12K/yr -9.6%4.9% conv.
alcohol mouthwash8K/yr -1.7%10.5% conv.
listerine 1.5l6K/yr +37.1%5.5% conv.
mouthwash alcohol6K/yr +14.5%8.8% conv.
listerine 1.5 liter mouthwash6K/yr -33.1%6.0% conv.

All search terms

Top amazon mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Antiseptic Mouthwash Blue Mint Fights Bad Breath Plaque and Gingivitis 1 Liter 33.8 Fl Oz 1-Pack (Previously Solimo)

Amazon Basics$6.244.6★8,987 rev

Listerine Cool Mint Intense Antiseptic Mouthwash Daily Oral Rinse Kills 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis. For a Fresh Clean Mouth Intense Mint Flavor 1.5 L

Listerine$7.664.8★31,406 rev

Amazon Basics Multi Action Antiseptic Oral Rinse Alcohol-Free Antiplaque Antigingivitis Fresh Mint Flavor 1 Liter (33.8 Fluid Ounces) 1-Pack (Previously Solimo)

Amazon Basics$4.394.4★3,420 rev

Amazon Basics Fresh Breath Mouthwash for Bad Breath Refreshing Mint Clean Feeling 50.7 Ounce (Pack of 1) (Previously Solimo)

Amazon Basics$5.924.5★3,278 rev

Amazon Basics Anticavity Fluoride Mouthwash Alcohol-Free Violet Mint Flavor Cavity Prevention 1 Liter (33.8 Fluid Ounces) 1-Pack

Amazon Basics$4.614.6★2,342 rev

Newest

by launch date

Crest Pro-Health Advanced Maximum Cavity Protection Mouthwash - Mild Mint - 2x1L

Crest$13.56540 rev

10mo ago

Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L

Listerine$10.162,864 rev

2y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Mint 18 ounce (Pack of 4) Packaging May Vary

Amazon Basics$9.021,819 rev

3y ago

Listerine Mouthwash Total Care Anti Cavity Treatment for Adults Kills 99.9% of Bad Breath Germs in Intense Mint Antibacterial Fluoride Mouthwash 2 pack of 33.8 fl oz

Listerine$14.4811,873 rev

4y ago

Amazon Basics Fluoride Mouthwash for Adults Anticavity Alcohol Free Bad Breath Control Strengthens Teeth - Refreshing Mint Flavor 1 Liter

Amazon Basics$4.482,398 rev

4y ago

What buyers say about amazon mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great deal”

Quality-Overall17%

“A well made product”

Breathability11%

“Fresh Breath”

Cleansing8%

“Deep clean”

Advertised Vs Actual Product8%

“As advertised”

Efficiency5%

“Great Effective Product”

Size-Overall3%

“This was a convenient size”

Ease Of Cleaning3%

“Clean and fresh”

Alcohol Content2%

“Because it doesnt contain alcohol”

Tooth Sensitivity2%

“no more gum disease”

What buyers complain about

Alcohol Content13%

“Alcohol Heavy”

Dilute/Watery7%

“Watered down product”

Ease Of Cleaning5%

“For actual cleaning it's awful”

Strength5%

“Not strong enough”

Size-Overall5%

“Small”

Color5%

“the blue dye is a bit much”

Ease Of Use5%

“I can't use it”

Leak-Proof4%

“it was leaking”

Quality-Overall4%

“I assume that there is a problem with quality consistency”

Value For Money4%

“Too expensive”

Top return reasons

Leak-Proof24%

Size-Overall23%

Advertised Vs Actual Product13%

Alcohol Content7%

Value For Money7%

Ingredients-Overall3%

Functionality-Overall3%

Defective Material/Parts2%

Color2%

Color Fading/Discoloration2%

Common questions

Is amazon mouthwash profitable to sell on Amazon United States?: The niche generates $162K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (42/100).
How competitive is the amazon mouthwash niche?: 3 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amazon mouthwash?: Top complaints mined from reviews: Alcohol Content, Dilute/Watery, Ease Of Cleaning. The return rate is 0.1%.
When does demand for amazon mouthwash peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the amazon mouthwash niche?: Listings span $3.74–$20.06; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 9,510 reviews — the moat a new listing must climb.