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Amazon Mouthwash

Fail

The top 5 brands take 100% of clicks, so Amazon Mouthwash is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$162K/yr148K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
54%top-5 click share · 3 brands · 100 sellers

Flapen Score

Amazon Mouthwash against its category

The dotted line is the Health & Household average. Past it, Amazon Mouthwash is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Mouthwash 148K times last year and spent an estimated $162K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
13.2%
Market size, estimated
$162Ka year
Peak month
March2.0× the quietest month
Top search term
mouthwash with alcohol27K searches a year

02 · Price

A sale here is worth $8.36.

Listings sell for $8.36 on average, from $3.74 to $20.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.36 that is $4K to $6K a year per listing.

Average price
$8.36under the $15 to $100 sweet spot
Price range
$3.74–$20.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Mouthwash. It carries 9,510 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Mouthwash
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
9,510per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
94 months

Products

Top Amazon Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

0%

  • Brand 167%
  • Brand 230%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Amazon Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Amazon Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouthwash with alcohol27K/yr
  • amazon mouthwash25K/yr
  • amazon basics mouthwash19K/yr
  • mouthwash amazon basics11K/yr
  • listerine mouthwash 1.5 liter13K/yr
  • equate mouthwash12K/yr
  • alcohol mouthwash8K/yr
  • listerine 1.5l6K/yr
  • mouthwash alcohol6K/yr
  • listerine 1.5 liter mouthwash6K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Mouthwash

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
13%of negative reviews mention “Alcohol Content”
0.1%of orders come back
“Alcohol Heavy”
A buyer, on “Alcohol Content”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amazon Mouthwash questions

Answered from the same tracked data.