Amazon Mouthwash
FailThe top 5 brands take 100% of clicks, so Amazon Mouthwash is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $162K/yr148K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 100 sellers
Flapen Score
Amazon Mouthwash against its category
The dotted line is the Health & Household average. Past it, Amazon Mouthwash is stronger. Inside it, weaker.
Market
The Amazon Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Mouthwash 148K times last year and spent an estimated $162K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $162Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- mouthwash with alcohol27K searches a year
02 · Price
A sale here is worth $8.36.
Listings sell for $8.36 on average, from $3.74 to $20.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.36 that is $4K to $6K a year per listing.
- Average price
- $8.36under the $15 to $100 sweet spot
- Price range
- $3.74–$20.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Mouthwash. It carries 9,510 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Mouthwash
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 9,510per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Amazon Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
0%
- Brand 167%
- Brand 230%
- Brand 33%
- Open — no brand owns it (0%)
Demand
Amazon Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Amazon Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mouthwash with alcohol27K/yr
- amazon mouthwash25K/yr
- amazon basics mouthwash19K/yr
- mouthwash amazon basics11K/yr
- listerine mouthwash 1.5 liter13K/yr
- equate mouthwash12K/yr
- alcohol mouthwash8K/yr
- listerine 1.5l6K/yr
- mouthwash alcohol6K/yr
- listerine 1.5 liter mouthwash6K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Mouthwash
We read the reviews and the return reasons for every product selling here.
“Alcohol Heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Mouthwash questions
Answered from the same tracked data.









