Amazon Mouthwash
FailThe top 5 brands take 100% of clicks, so Amazon Mouthwash is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $162K/yr148K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 100 sellers
Flapen Score
Amazon Mouthwash against its category
The dotted line is the Health & Household average. Past it, Amazon Mouthwash is stronger. Inside it, weaker.
Market
The Amazon Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Mouthwash 148K times last year and spent an estimated $162K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $162Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- mouthwash with alcohol27K searches a year
02 · Price
A sale here is worth $8.36.
Listings sell for $8.36 on average, from $3.74 to $20.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.36 that is $4K to $6K a year per listing.
- Average price
- $8.36under the $15 to $100 sweet spot
- Price range
- $3.74–$20.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Mouthwash. It carries 9,510 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #116in Mouthwash
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 9,510per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Amazon Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Antiseptic Mouthwash Blue Mint Fights Bad Breath Plaque and Gingivitis 1 Liter 33.8 Fl Oz 1-Pack (Previously Solimo)
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 8,987
- Age
- 4y ago

Listerine Cool Mint Intense Antiseptic Mouthwash Daily Oral Rinse Kills 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis. For a Fresh Clean Mouth Intense Mint Flavor 1.5 L
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 31,406
- Age
- 27y ago

Amazon Basics Multi Action Antiseptic Oral Rinse Alcohol-Free Antiplaque Antigingivitis Fresh Mint Flavor 1 Liter (33.8 Fluid Ounces) 1-Pack (Previously Solimo)
- Price
- $4.39
- Rating
- 4.4/5
- Reviews
- 3,420
- Age
- 4y ago

Amazon Basics Fresh Breath Mouthwash for Bad Breath Refreshing Mint Clean Feeling 50.7 Ounce (Pack of 1) (Previously Solimo)
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 3,278
- Age
- 4y ago

Amazon Basics Anticavity Fluoride Mouthwash Alcohol-Free Violet Mint Flavor Cavity Prevention 1 Liter (33.8 Fluid Ounces) 1-Pack
- Price
- $4.61
- Rating
- 4.6/5
- Reviews
- 2,342
- Age
- 4y ago
Trending
estimated 90-day click momentum
Crest Pro-Health Advanced Maximum Cavity Protection Mouthwash - Mild Mint - 2x1L
- Price
- $13.56
- Rating
- 4.8/5
- Reviews
- 540
- Age
- 10mo ago

Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 2,864
- Age
- 2y ago

Amazon Basics Antiseptic Mouthwash Blue Mint Fights Bad Breath Plaque and Gingivitis 1 Liter 33.8 Fl Oz 1-Pack (Previously Solimo)
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 8,987
- Age
- 4y ago

Listerine Cool Mint Intense Antiseptic Mouthwash Daily Oral Rinse Kills 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis. For a Fresh Clean Mouth Intense Mint Flavor 1.5 L
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 31,406
- Age
- 27y ago

Listerine Mouthwash Cool Mint Antiseptic Treatment for Adults Kills 99.9% of Germs that Cause Bad Breath Plaque Gingivitis in a Daily Intense Mint Mouthwash 2 Pack of 33.8 fl oz/1 L
- Price
- $13.19
- Rating
- 4.8/5
- Reviews
- 24,983
- Age
- 5y ago
Newest
by launch date
Crest Pro-Health Advanced Maximum Cavity Protection Mouthwash - Mild Mint - 2x1L
- Price
- $13.56
- Rating
- 4.8/5
- Reviews
- 540
- Age
- 10mo ago

Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 2,864
- Age
- 2y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Mint 18 ounce (Pack of 4) Packaging May Vary
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 3y ago

Listerine Mouthwash Total Care Anti Cavity Treatment for Adults Kills 99.9% of Bad Breath Germs in Intense Mint Antibacterial Fluoride Mouthwash 2 pack of 33.8 fl oz
- Price
- $14.48
- Rating
- 4.8/5
- Reviews
- 11,873
- Age
- 4y ago

Amazon Basics Fluoride Mouthwash for Adults Anticavity Alcohol Free Bad Breath Control Strengthens Teeth - Refreshing Mint Flavor 1 Liter
- Price
- $4.48
- Rating
- 4.6/5
- Reviews
- 2,398
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
100
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
0%
- Amazon Basics67%
- Listerine30%
- Crest3%
- Open — no brand owns it (0%)
Demand
Amazon Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Amazon Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mouthwash with alcohol27K/yr
- amazon mouthwash25K/yr
- amazon basics mouthwash19K/yr
- mouthwash amazon basics11K/yr
- listerine mouthwash 1.5 liter13K/yr
- equate mouthwash12K/yr
- alcohol mouthwash8K/yr
- listerine 1.5l6K/yr
- mouthwash alcohol6K/yr
- listerine 1.5 liter mouthwash6K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Mouthwash
We read the reviews and the return reasons for every product selling here.
“Alcohol Heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









