amazon clock
Worth a lookShows a sweet-spot price point ($31.87 avg), but soft demand (-14.6% this quarter) keeps it on the watch list.
Avg price
Incredible$31.87avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.33–$153.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$176K$176K/yr · 339K searches
Review moat
Bad4,288.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amazon clock is a $176K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
amazon clock market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $191K–$255K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 7.1%
- Avg brand age
- 31 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
42 flat
Sellers
77
Top-5 brand share
47%
Top 20: 80%
Top-5 click share
26%
Top 20: 61%
Open market
49%
- ANJANK18%
- Odokee10%
- BUFFBEE9%
- Sharp5%
- DreamSky5%
- Hatch Baby4%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -14.6% search growth over the last 90 days.Peak months: Jan, Apr · busiest ÷ quietest = 3.9×
Top amazon clock search terms
- bluetooth alarm clock68K/yr
- smart alarm clock with voice assistant17K/yr
- bluetooth alarm clock for bedroom28K/yr
- wifi alarm clock22K/yr
- smart alarm clocks with voice assistants12K/yr
- google alarm clock24K/yr
- alarm clock bluetooth21K/yr
- alarm clock speaker18K/yr
- google home alarm clock17K/yr
- apple alarm clock19K/yr
Top amazon clock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANJANK White Noise Sound Machine Alarm Clock with Bluetooth Speaker 21 Relaxing Sounds 7 Night Lights 0-100% Dimmer/Sleep Timer/30-Level Volume Control Sound Machine for Kids Adults Sleeping Bedroom
ANJANK$24.754.5★1,120 rev

BUFFBEE Alarm Clock with Bluetooth Speaker & FM Radio for Bedside Gradual Wake-Up Sounds Fully Dimmable Display & Ambient Night Light Plug-in Digital Clock for Bedroom
BUFFBEE$25.794.2★1,842 rev

Sunrise Alarm Clock White Noise Machine: Natural Wake Up Light - Dimmable Clock with Bluetooth Speaker for Bedroom - 25 Sleep Sounds for Baby Adults Kids Putty
Odokee$52.444.5★1,743 rev

ANJANK Extra Loud Alarm Clock with Wireless Bed Shaker Vibrating Dual Alarm with Light Wake Up for Heavy Sleepers & Hearing Impaired 9-Color Night Light 8 Sounds 0-100% Dimmer USB Charger
ANJANK$39.304.5★1,021 rev

Hatch Restore 3 Sunrise Alarm Clock Sound Machine Smart Light (Putty) - White Noise Screen-Free Sleep Routine
Hatch Baby$153.414.3★5,697 rev
Newest
by launch date
Dekala ChronoSense Smart Alarm Clock for Bedroom Temperature Humidity 7-Day Programmable 4 Alarms 100dB Loud Gradual Alarm for Heavy Sleeper Hourly Chime White Noise Sound Machine App Control
Dekala$38.82207 rev

Sharp Multi-Color Bluetooth Alarm Clock with Sleep Sounds RGB Night Light Dual Alarms LED Display with Dimmer Snooze & Sleep Timer Bedside Clock with Speaker
Sharp$19.2842 rev

Plug in Digital Clock & Rechargeable Battery Alarm Clock for Bedrooms Living Room Study Loud Bedside Desk Clock with Memory Function Dual Alarm 3 Modes Weekends Weekdays Every Day for Kids Adults
Little Dog$15.34106 rev

1Mii White Noise Machine with Alarm Clock Sound Machine for Sleep for Adult Baby Smart App Controlled30 Soothing Sounds Sleeping Timer Dimmable 7-Color Night Light 30 Volume Levels - Grey
1Mii$26.61140 rev

Dreamegg D1 Nova Sound Machine Alarm Clock White Noise for Sleep Black
Dreamegg$24.019,255 rev
Trending
90-day click momentum
Dekala ChronoSense Smart Alarm Clock for Bedroom Temperature Humidity 7-Day Programmable 4 Alarms 100dB Loud Gradual Alarm for Heavy Sleeper Hourly Chime White Noise Sound Machine App Control
Dekala$38.824.3★

Plug in Digital Clock & Rechargeable Battery Alarm Clock for Bedrooms Living Room Study Loud Bedside Desk Clock with Memory Function Dual Alarm 3 Modes Weekends Weekdays Every Day for Kids Adults
Little Dog$15.344.3★

Sharp Multi-Color Bluetooth Alarm Clock with Sleep Sounds RGB Night Light Dual Alarms LED Display with Dimmer Snooze & Sleep Timer Bedside Clock with Speaker
Sharp$19.284.4★

1Mii White Noise Machine with Alarm Clock Sound Machine for Sleep for Adult Baby Smart App Controlled30 Soothing Sounds Sleeping Timer Dimmable 7-Color Night Light 30 Volume Levels - Grey
1Mii$26.614.3★

Dreamegg D1 Nova Sound Machine Alarm Clock White Noise for Sleep Black
Dreamegg$24.014.6★
What buyers say about amazon clock
What buyers praise and complain about, mined from review topics.What buyers love
“easy to program”
“Great purchase for the price”
“The make and quality are exceptional, with a solid build that feels dependable”
“Small and bright”
“Exactly What I Needed”
“helps me fall asleep”
“Easy set up”
“Just the right size”
“The design is beautiful”
“Helps with Wake Up”
What buyers complain about
“Did not last”
“does not turn on”
“Bad quality”
“Humming sound”
“Its small”
“No instructions”
“Slightly expensive”
“Takes a long time to charge”
“Too bright”
“Buttons stop working”
Top return reasons
Common questions
- Is amazon clock profitable to sell on Amazon United States?
- The niche generates $176K/yr across 68 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the amazon clock niche?
- 42 brands and 77 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in amazon clock?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.4%.
- When does demand for amazon clock peak?
- Demand peaks in Jan–Apr; the busiest month runs 3.9× the quietest.
- What does it cost to enter the amazon clock niche?
- Listings span $9.33–$153.41; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 4,288 reviews — the moat a new listing must climb.