Is amazon basics rechargeable batteries profitable to sell on Amazon United States?

The niche generates $253K/yr across 50 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the amazon basics rechargeable batteries niche?

19 brands and 70 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in amazon basics rechargeable batteries?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 0.5%.

When does demand for amazon basics rechargeable batteries peak?

Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the amazon basics rechargeable batteries niche?

Listings span $5.89–$41.49; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 47,011 reviews — the moat a new listing must climb.

amazon basics rechargeable batteries

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$17.94

avg listing price — sweet spot $15–$100

Price range

Good$5.89–$41.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay$253K

$253K/yr · 216K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Review moat

Bad47,010.58

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, amazon basics rechargeable batteries is a $253K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

amazon basics rechargeable batteries market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $224K–$269K; units × avg price
Conversion rate: 6.5%
Avg BSR: #1,843
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 2.0%
Avg brand age: 42 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

25%

Amazon Basics36%
EBL15%
POWEROWL7%
BEVIGOR7%
Granicell5%
Energizer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top amazon basics rechargeable batteries search terms

rechargeable aa and aaa batteries42K/yr -20.4%5.4% conv.
amazon basics rechargeable batteries31K/yr -0.3%7.0% conv.
rechargeable batteries aa and aaa27K/yr -5.3%4.9% conv.
aa and aaa rechargeable batteries14K/yr -4.4%5.3% conv.
pilas recargables aa y aaa16K/yr -20.7%2.2% conv.
rechargeable aa aaa batteries9K/yr -4.1%4.7% conv.
rechargeable aa batteries aaa8K/yr -6.0%7.5% conv.
rechargeable aaa and aa batteries9K/yr -4.5%4.6% conv.
rechargeable batteries aa aaa6K/yr +17.0%5.2% conv.
bateras recargables aa y aaa9K/yr +4.2%3.4% conv.

All search terms

Top amazon basics rechargeable batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Rechargeable Low Self Discharge NiMh Battery with 8-Bay Charger 8 AAA 800mAh + 8 AA 2000mAh USB C Port No AC Power Adapter Black

Amazon Basics$31.084.4★487 rev

EBL 16 Sets AA AAA Batteries Combo with 8PCS AA 2300mAh & 8-Pack AAA 800mAh Rechargeable Batteries

EBL$18.444.6★8,715 rev

POWEROWL Rechargeable AA and AAA Batteries with Fast Charger High Capacity NiMH - 4 x 2800mAh AA & 4 x 1000mAh AAA

POWEROWL$21.364.5★5,482 rev

BEVIGOR Rechargeable AA and AAA Batteries with 8 Bay Smart Charger 4 Pack AA 2800mAh & 4 Pack AAA 1100mAh Low self Discharge NiMH Battery

BEVIGOR$20.444.7★321 rev

Amazon Basics 24-Count AA & AAA High-Performance Alkaline Batteries Value Pack 12 AA and 12 AAA Batteries for Storage

Amazon Basics$11.864.7★19,713 rev

Newest

by launch date

RayHom Rechargeable 8 AA and 8 AAA Lithium Batteries with Charger 1.5 V Double A Triple A High-Capacity Rechargeable Batteries 16 Slot Li-ion Battery Charger

RayHom$40.151,146 rev

4mo ago

EBL Rechargeable Batteries with Charger 1.2V NiMH AA Batteries 2800mAh 4Counts & AAA Batteries 1100mAh 4Counts with 8-Bay Smart Battery Charger Cordless Telephone Batteries

EBL$16.79154 rev

6mo ago

Brightown 4 Pack AA 2000mAh and 4 Pack AAA 1000mAh Rechargeable Batteries Combo - 1.2V NiMH High Capacity Battery - Ideal for Solar Lights & Home Devices Recharge up to 1000x Times Pre-Charged

Brightown$8.7820,533 rev

9mo ago

Bonai Rechargeable AA and AAA Batteries with Charger 8 x 2800mAh AA & 8 x 1100mAh AAA & 16 Bay Advanced Individual Fast Battery Charge with American AC Plug

BONAI$41.49193 rev

1y ago

Granicell 16 Sets AA AAA Rechargeable Batteries High Capacity 8-Pack AA 2800mAh & 8-Pack AAA 1100mAh 1.2V NiMH Low Self Discharge

Granicell$17.36833 rev

1y ago

What buyers say about amazon basics rechargeable batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life24%

“Long lasting batteries”

Charging18%

“Charges fast”

Value For Money17%

“Less expensive”

Quality-Overall13%

“Awesome quality”

Advertised Vs Actual Product5%

“Works as stated”

Durability4%

“find them very reliable”

Ease Of Use4%

“Ease of use”

Size-Overall1%

“Great size”

Design-Overall1%

“sleek design”

Efficiency1%

“Performance is as expected”

What buyers complain about

Charging35%

“Not charging”

Battery Life23%

“Battery did not last”

Durability9%

“Didnt last”

Quality-Overall5%

“Lack of quality control”

Functionality-Overall4%

“Again, they are not functional”

Size-Overall3%

“To small”

Value For Money2%

“I feel they were a touch expensive”

Advertised Vs Actual Product1%

“Description Misleading”

Compatibility-Overall1%

“not compatible with everything”

Thickness1%

“The batteries are so thick”

Top return reasons

Charging36%

Battery Life12%

Size-Overall10%

Value For Money9%

Functionality-Overall8%

Compatibility-Overall6%