Amazon Basics Laundry Detergent

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

7.6%

Market size, estimated

$103Ka year

Peak month

January1.5× the quietest month

Top search term

amazon basics laundry detergent35K searches a year

Listings sell for $12.69 on average, from $7.82 to $20.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $12.69 that is $10K to $13K a year per listing.

Average price

$12.69under the $15 to $100 sweet spot

Price range

$7.82–$20.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Laundry. It carries 14,175 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#28in Laundry

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

14,175per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months