Is amazon basics laundry detergent profitable to sell on Amazon United States?

The niche generates $103K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (36/100).

How competitive is the amazon basics laundry detergent niche?

3 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon basics laundry detergent?

Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.

When does demand for amazon basics laundry detergent peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the amazon basics laundry detergent niche?

Listings span $7.82–$20.36; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 14,175 reviews — the moat a new listing must climb.

amazon basics laundry detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.69

avg listing price — sweet spot $15–$100

Price range

Okay$7.82–$20.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 107K searches

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad14,175.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon basics laundry detergent is a $103K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

amazon basics laundry detergent market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $127K–$159K; units × avg price
Conversion rate: 7.6%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Amazon Basics94%
Arm & Hammer3%
Tide3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top amazon basics laundry detergent search terms

amazon basics laundry detergent35K/yr +1.3%8.7% conv.
laundry detergent amazon basics18K/yr -0.5%11.5% conv.
laundry products21K/yr -4.0%0.0% conv.
amazon basics laundry10K/yr -11.2%3.0% conv.
amazon basic laundry detergent9K/yr -5.3%9.4% conv.
amazon laundry8K/yr -5.2%3.1% conv.
amazon basics detergent6K/yr -17.6%7.8% conv.
sun detergent1K/yr +97.9%0.0% conv.

All search terms

Top amazon basics laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Concentrated Liquid Laundry Detergent Clean Linen Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$8.284.5★7,588 rev

Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$8.034.5★7,588 rev

Amazon Basics Concentrated Liquid Laundry Detergent Lavender Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$7.874.5★7,588 rev

Amazon Basics Laundry Detergent Pacs Free & Clear Hypoallergenic Fragrance Free HE Compatible Easy to Use 120 Count (New Packaging)

Amazon Basics$19.374.5★13,576 rev

Amazon Basics Laundry Detergent Liquid Concentrated Fresh Scent 110 Loads 82.5 Fl Oz (New Packaging)

Amazon Basics$7.824.5★7,588 rev

Newest

by launch date

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads

Arm & Hammer$13.3524,122 rev

7mo ago

Tide Simply All-In-One Liquid Laundry Detergent Berry Blossom Scent 89 Loads 117 fl oz

Tide$9.6432,374 rev

2y ago

Amazon Basics Concentrated Liquid Laundry Detergent Lavender Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$7.877,588 rev

3y ago

Amazon Basics Laundry Detergent Pacs Lavender Scent HE Compatible 120 Count

Amazon Basics$20.3613,576 rev

3y ago

Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$8.037,588 rev

3y ago

What buyers say about amazon basics laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“I love the lavender”

Value For Money18%

“Very affordable”

Ease Of Cleaning16%

“Cleans great”

Quality-Overall8%

“Excellent Quality”

Cleansing4%

“Cleans great”

Advertised Vs Actual Product3%

“This product arrived as described”

Washability3%

“Gets laundry clean”

Efficiency2%

“it does a good job”

Durability2%

“Durable quality”

Size-Overall2%

“This fit the bill perfectly”

What buyers complain about

Smell16%

“Horrible smell”

Leak-Proof11%

“it leaked”

Ease Of Cleaning7%

“Poor cleaning”

Value For Money4%

“Price doubled”

Dilute/Watery4%

“Very watered down”

Allergies4%

“Allergic Reaction”

Quality-Overall4%

“Doesnt work well”

Solubility4%

“Pod didn't dissolve”

Stain Resistance3%

“Does not help with stains”

Residue2%

“Leaves sticky residue on clothes”

Top return reasons

Leak-Proof64%

Smell14%

Advertised Vs Actual Product3%

Value For Money3%

Size-Overall2%

Ease Of Cleaning2%

Stain Resistance2%

Adhesion/Stickiness1%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is amazon basics laundry detergent profitable to sell on Amazon United States?: The niche generates $103K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (36/100).
How competitive is the amazon basics laundry detergent niche?: 3 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amazon basics laundry detergent?: Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
When does demand for amazon basics laundry detergent peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the amazon basics laundry detergent niche?: Listings span $7.82–$20.36; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 14,175 reviews — the moat a new listing must climb.

amazon basics laundry detergent

amazon basics laundry detergent market data

Competition & brand share

Demand & seasonality

Top amazon basics laundry detergent search terms

Top amazon basics laundry detergent products on Amazon

Top sellers

Newest

Trending

What buyers say about amazon basics laundry detergent

What buyers love

What buyers complain about

Top return reasons

Common questions

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