Is amazon basics aa batteries profitable to sell on Amazon United States?

The niche generates $766K/yr across 14 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).

How competitive is the amazon basics aa batteries niche?

5 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon basics aa batteries?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.4%.

When does demand for amazon basics aa batteries peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the amazon basics aa batteries niche?

Listings span $2.97–$175.87; the average listing price is $39.02 (sweet spot $15–$100). The average incumbent carries 83,262 reviews — the moat a new listing must climb.

amazon basics aa batteries

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.02

avg listing price — sweet spot $15–$100

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$766K

$766K/yr · 204K searches

Price range

Okay$2.97–$175.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad83,261.86

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, amazon basics aa batteries is a $766K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

amazon basics aa batteries market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $780K–$976K; units × avg price
Conversion rate: 9.6%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Rayovac60%
Powermax24%
ACDelco10%
RAYOVAC4%
Amazon Basics2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -6.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top amazon basics aa batteries search terms

rayovac aa batteries58K/yr +9.0%9.1% conv.
rayovac batteries16K/yr +24.3%3.4% conv.
ac delco aa batteries18K/yr -10.9%16.9% conv.
acdelco batteries14K/yr -43.4%1.3% conv.
rayovac10K/yr +18.7%1.8% conv.
ac delco battery12K/yr -13.7%0.4% conv.
ac delco batteries13K/yr -26.8%3.4% conv.
aa batteries rayovac10K/yr +13.4%14.5% conv.
acdelco battery9K/yr -39.3%0.2% conv.
ac delco car battery6K/yr -16.1%0.3% conv.

All search terms

Top amazon basics aa batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rayovac AA Batteries Double A Battery Alkaline 60 Count

Rayovac$17.354.6★9,400 rev

ACDelco 60-Count Double AA Batteries Maximum Power Super Alkaline Battery for Home and Office 10-Year Shelf Life Reclosable Packaging

Powermax$16.004.7★54,223 rev

ACDelco 40-Count Double AA Batteries Maximum Power Super Alkaline Battery for Home and Office 10-Year Shelf Life Reclosable Packaging

Powermax$11.594.7★54,223 rev

Rayovac High Energy AA Batteries (48 Pack) Alkaline Double AA Battery

Rayovac$15.004.7★8,137 rev

ACDelco Gold 48AGM (88864541) 36 Month Warranty AGM BCI Group 48 Battery

ACDelco$173.574.4★2,260 rev

Newest

by launch date

Rayovac 1.5V Lithium AA Batteries (24 Pack) Double A Batteries

RAYOVAC$32.62333 rev

1y ago

Amazon Basics 100-Pack AA Alkaline Batteries 1.5 Volt 10-Year Shelf Life Reliable

Amazon Basics$25.16945,672 rev

7y ago

Rayovac High Energy AA Batteries (48 Pack) Alkaline Double AA Battery

Rayovac$15.008,137 rev

9y ago

Rayovac High Energy AA Batteries (36 Pack) Double A Alkaline Batteries

Rayovac$15.61164 rev

9y ago

ACDelco 60-Count Double AA Batteries Maximum Power Super Alkaline Battery for Home and Office 10-Year Shelf Life Reclosable Packaging

Powermax$16.0054,223 rev

10y ago

What buyers say about amazon basics aa batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Great deal”

Battery Life30%

“Long-lasting batteries”

Quality-Overall9%

“Seem to be good quality, excellent value, arrived promptly”

Durability6%

“Durable”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall3%

“Excellent fit”

Efficiency2%

“works well”

Ease Of Use2%

“Handy”

Charging1%

“They are holding their charge really well so far”

Leak-Proof1%

“Do not leak”

What buyers complain about

Battery Life41%

“Battery life is horrible”

Durability17%

“Died after less than a week of use”

Quality-Overall9%

“Horrible Quality”

Charging6%

“Not rechargeable”

Value For Money4%

“Not of great value”

Functionality-Overall3%

“half the working ability NOT a good purchase for me”

Leak-Proof2%

“Whole pack started leaking after about a year”

Size-Overall2%

“Wrong size doesnt fit car”

Advertised Vs Actual Product1%

“FAULTY, SUBSTANDARD”

Rusts/Corrodes1%

“Cause corrosion”

Top return reasons

Size-Overall32%

Battery Life15%

Value For Money11%

Compatibility-Overall10%

Functionality-Overall6%

Product Condition4%

Charging4%