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Amazon Basics Aa Batteries

Fail

The top 5 brands take 100% of clicks, so Amazon Basics Aa Batteries is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$766K/yr204K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
66%top-5 click share · 5 brands · 48 sellers

Flapen Score

Amazon Basics Aa Batteries against its category

The dotted line is the Health & Household average. Past it, Amazon Basics Aa Batteries is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Aa Batteries market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Aa Batteries 204K times last year and spent an estimated $766K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $766K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
9.6%
Market size, estimated
$766Ka year
Peak month
December4.1× the quietest month
Top search term
rayovac aa batteries58K searches a year

02 · Price

A sale here is worth $39.02.

Listings sell for $39.02 on average, from $2.97 to $175.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $39.02 that is $49K to $59K a year per listing.

Average price
$39.02inside the $15 to $100 sweet spot
Price range
$2.97–$175.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$49K–$59K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Household Batteries. It carries 83,262 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#305in Household Batteries
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
83,262per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Amazon Basics Aa Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 224%
  • Brand 310%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Amazon Basics Aa Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Amazon Basics Aa Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rayovac aa batteries58K/yr
  • rayovac batteries16K/yr
  • ac delco aa batteries18K/yr
  • acdelco batteries14K/yr
  • rayovac10K/yr
  • ac delco battery12K/yr
  • ac delco batteries13K/yr
  • aa batteries rayovac10K/yr
  • acdelco battery9K/yr
  • ac delco car battery6K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Aa Batteries

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
41%of negative reviews mention “Battery Life”
0.4%of orders come back
“Battery life is horrible”
A buyer, on “Battery Life”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Amazon Basics Aa Batteries questions

Answered from the same tracked data.