amaon prime
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Price range
Bad$2.97–$18.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 4.8M searches
Review moat
Bad32,328.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, amaon prime is a $45K/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
amaon prime market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 1.2%
- Avg brand age
- 56 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
69
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
15%
- LetsJoli27%
- Lolvmvchi21%
- Scott12%
- Hanes12%
- ATHMILE8%
- Amazon Basics6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.6×
Top amaon prime search terms
- amazon prime3.4M/yr
- amazon ptime667K/yr
- amaon prime440K/yr
- amz prime123K/yr
- mazon prime93K/yr
- amazon peime21K/yr
- amazon prim12K/yr
- amazon orime11K/yr
- amazonprime12K/yr
- amizon prime11K/yr
Top amaon prime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
LetsJoli$18.714.1★16,468 rev
Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
Lolvmvchi$2.973.9★608 rev
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
Scott$5.924.6★143,774 rev
Hanes Mens Full-Zip Eco-Smart Hoodie Light Steel Medium
Hanes$12.254.6★3,357 rev
ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
ATHMILE$7.594.3★6,013 rev
Newest
by launch dateLetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
LetsJoli$18.7116,468 rev
Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Medium Regular Regular 6 color packs)
Cuweni$17.563,826 rev
Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
Lolvmvchi$2.97608 rev
ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
ATHMILE$7.596,013 rev
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
Amazon Basics$4.5751,402 rev
Trending
90-day click momentum
Elegant Password Book with Alphabetical Tabs - Hardcover Password Book for Internet Website Address Login - 5.2 x 7.6 Password Keeper and Organizer w/Notes Section & Back Pocket (Rose Gold)
JXSELECT$6.884.7★
Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
Lolvmvchi$2.973.9★
BESTENA Sports Bras for Women Seamless Comfortable Yoga Bra with Removable Pads
BESTENA$11.644.0★
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
LetsJoli$18.714.1★
Hanes Mens Full-Zip Eco-Smart Hoodie Light Steel Medium
Hanes$12.254.6★
What buyers say about amaon prime
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“great product, comes with a lot”
“Affordable comfort”
“feels so smooth”
“Yummy Snack”
“Fits exactly as described”
“As described”
“CLEANESS is really great”
“room durable”
“this is so easy to put on”
What buyers complain about
“Runs large”
“To thick”
“Not worth it”
“Cheap quality”
“Extremely hard”
“False advertisement”
“breaks easily”
“Not moist”
“I do not feel clean”
“Tasted horrible”
Top return reasons
Common questions
- Is amaon prime profitable to sell on Amazon United States?
- The niche generates $45K/yr across 12 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the amaon prime niche?
- 12 brands and 69 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in amaon prime?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.3%.
- When does demand for amaon prime peak?
- Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the amaon prime niche?
- Listings span $2.97–$18.71; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 32,328 reviews — the moat a new listing must climb.