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Amaon Prime

Fail

Buyers convert on only 0.1% of searches, so Amaon Prime is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$45K/yr4.8M searches / yr
90-day growth
+4.5%search demand this quarter
Competition
80%top-5 click share · 12 brands · 69 sellers

Flapen Score

Amaon Prime against its category

The dotted line is the Health & Household average. Past it, Amaon Prime is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amaon Prime market on Amazon at a glance

Shoppers on Amazon United States searched for Amaon Prime 4.8M times last year and spent an estimated $45K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
0.1%
Market size, estimated
$45Ka year
Peak month
December7.6× the quietest month
Top search term
amazon prime3.4M searches a year

02 · Price

A sale here is worth $10.30.

Listings sell for $10.30 on average, from $2.97 to $18.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.30 that is $5K to $8K a year per listing.

Average price
$10.30under the $15 to $100 sweet spot
Price range
$2.97–$18.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #40 within Tissues, Toilet Paper & Sprays. It carries 32,328 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.2%
Average rank
#40in Tissues, Toilet Paper & Sprays
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
32,328per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Amaon Prime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

69

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

15%

  • Brand 127%
  • Brand 221%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 15%)

Demand

Amaon Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Amaon Prime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon prime3.4M/yr
  • amazon ptime667K/yr
  • amaon prime440K/yr
  • amz prime123K/yr
  • mazon prime93K/yr
  • amazon peime21K/yr
  • amazon prim12K/yr
  • amazon orime11K/yr
  • amazonprime12K/yr
  • amizon prime11K/yr

Reviews and returns

What reviews say buyers love and hate about Amaon Prime

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
23%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Runs large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Amaon Prime questions

Answered from the same tracked data.