Amaon Prime
FailBuyers convert on only 0.1% of searches, so Amaon Prime is a Fail.
- Flapen Score
- 34 / 100Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 4934
- Market size
- $45K/yr4.8M searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 80%top-5 click share · 12 brands · 69 sellers
Flapen Score
Amaon Prime against its category
The dotted line is the Health & Household average. Past it, Amaon Prime is stronger. Inside it, weaker.
Market
The Amaon Prime market on Amazon at a glance
Shoppers on Amazon United States searched for Amaon Prime 4.8M times last year and spent an estimated $45K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $45Ka year
- Peak month
- December7.6× the quietest month
- Top search term
- amazon prime3.4M searches a year
02 · Price
A sale here is worth $10.30.
Listings sell for $10.30 on average, from $2.97 to $18.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.30 that is $5K to $8K a year per listing.
- Average price
- $10.30under the $15 to $100 sweet spot
- Price range
- $2.97–$18.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #40 within Tissues, Toilet Paper & Sprays. It carries 32,328 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 1.2%
- Average rank
- #40in Tissues, Toilet Paper & Sprays
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 32,328per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Amaon Prime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
- Price
- $18.71
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 1y ago

Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
- Price
- $2.97
- Rating
- 3.9/5
- Reviews
- 608
- Age
- 1y ago

Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $5.92
- Rating
- 4.6/5
- Reviews
- 143,774
- Age
- 8y ago

Hanes Mens Full-Zip Eco-Smart Hoodie Light Steel Medium
- Price
- $12.25
- Rating
- 4.6/5
- Reviews
- 3,357
- Age
- 22y ago

ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
- Price
- $7.59
- Rating
- 4.3/5
- Reviews
- 6,013
- Age
- 2y ago
Trending
estimated 90-day click momentum
Elegant Password Book with Alphabetical Tabs - Hardcover Password Book for Internet Website Address Login - 5.2 x 7.6 Password Keeper and Organizer w/Notes Section & Back Pocket (Rose Gold)
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 19,363
- Age
- 4y ago

Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
- Price
- $2.97
- Rating
- 3.9/5
- Reviews
- 608
- Age
- 1y ago

BESTENA Sports Bras for Women Seamless Comfortable Yoga Bra with Removable Pads
- Price
- $11.64
- Rating
- 4.0/5
- Reviews
- 35,360
- Age
- 8y ago

LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
- Price
- $18.71
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 1y ago

Hanes Mens Full-Zip Eco-Smart Hoodie Light Steel Medium
- Price
- $12.25
- Rating
- 4.6/5
- Reviews
- 3,357
- Age
- 22y ago
Newest
by launch date
LetsJoli Jelly Bras for Women Supportive Wireless Push Up Bra Full Coverage No Underwire Seamless Plus Size for Older WomenNude XL)
- Price
- $18.71
- Rating
- 4.1/5
- Reviews
- 16,468
- Age
- 1y ago

Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Medium Regular Regular 6 color packs)
- Price
- $17.56
- Rating
- 4.0/5
- Reviews
- 3,826
- Age
- 1y ago

Amaon Warehouse Sale+Clearance My+Orders Gifts for Her 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Diamond/Bow Earrings Jewelry Birthday Wedding Christmas
- Price
- $2.97
- Rating
- 3.9/5
- Reviews
- 608
- Age
- 1y ago

ATHMILE Womens Summer Oversized Shirts V Neck Plus Size Spring Workout Tops Beach Vacation 2026 Gym Clothes Khaki
- Price
- $7.59
- Rating
- 4.3/5
- Reviews
- 6,013
- Age
- 2y ago

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
69
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
15%
- LetsJoli27%
- Lolvmvchi21%
- Scott12%
- Hanes12%
- ATHMILE8%
- Amazon Basics6%
- Open — no brand owns it (6 brands, 15%)
Demand
Amaon Prime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Amaon Prime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon prime3.4M/yr
- amazon ptime667K/yr
- amaon prime440K/yr
- amz prime123K/yr
- mazon prime93K/yr
- amazon peime21K/yr
- amazon prim12K/yr
- amazon orime11K/yr
- amazonprime12K/yr
- amizon prime11K/yr
Reviews and returns
What reviews say buyers love and hate about Amaon Prime
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amaon Prime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









