Always Discreet Underwear Xxl

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

11.3%

Market size, estimated

$1.2Ma year

Peak month

July4.0× the quietest month

Top search term

goodnites xxl98K searches a year

Listings sell for $33.77 on average, from $12.51 to $62.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $33.77 that is $68K to $84K a year per listing.

Average price

$33.77inside the $15 to $100 sweet spot

Price range

$12.51–$62.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$68K–$84K

Returns

0.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Incontinence & Ostomy. It carries 24,131 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Incontinence & Ostomy

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

24,131per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months