Always Discreet 2

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

15.0%

Market size, estimated

$240Ka year

Peak month

May2.8× the quietest month

Top search term

always discreet pads 215K searches a year

Listings sell for $15.40 on average, from $5.53 to $31.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $15.40 that is $19K to $23K a year per listing.

Average price

$15.40inside the $15 to $100 sweet spot

Price range

$5.53–$31.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$19K–$23K

Returns

0.3%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Feminine Care. It carries 11,485 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#162in Feminine Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

11,485per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

69 months