Aluminum Foil
MaybeShoppers spend an estimated $17.4M a year here. But the top 5 brands take 100% of clicks, so Aluminum Foil is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $17.4M/yr6.5M searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 625 sellers
Flapen Score
Aluminum Foil against its category
The dotted line is the Health & Household average. Past it, Aluminum Foil is stronger. Inside it, weaker.
Market
The Aluminum Foil market on Amazon at a glance
Shoppers on Amazon United States searched for Aluminum Foil 6.5M times last year and spent an estimated $17.4M. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 22.3% of those searches ended in a purchase.
Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.4M a year.
- Searches, last 12 months
- 6.5M
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 22.3%
- Market size, estimated
- $17.4Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- aluminum foil3.1M searches a year
02 · Price
A sale here is worth $12.10.
Listings sell for $12.10 on average, from $3.34 to $38.30. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $12.10 that is $968K to $1.2M a year per listing.
- Average price
- $12.10under the $15 to $100 sweet spot
- Price range
- $3.34–$38.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $968K–$1.2M
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Disposable Food Storage. It carries 10,415 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #80in Disposable Food Storage
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 10,415per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Aluminum Foil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 30 Total Sq. Ft.
- Price
- $3.34
- Rating
- 4.8/5
- Reviews
- 7,059
- Age
- 16y ago

Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft (Pack of 1)
- Price
- $9.80
- Rating
- 4.8/5
- Reviews
- 7,052
- Age
- 4y ago

Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 200 Total Sq. Ft.
- Price
- $12.92
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 14y ago

Reynolds Wrap Heavy Duty Aluminum Foil Roll Thick Heavy Duty Foil for Added Strength and Durability Secure Easy Open and Close Tab 12 Inches Wide 50 Sq. Ft.
- Price
- $4.94
- Rating
- 4.8/5
- Reviews
- 17,868
- Age
- 17y ago

365 by Whole Foods Market Aluminum Foil 75 Sq Ft
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 7,696
- Age
- 3y ago
Trending
estimated 90-day click momentum
Aluminum Foil Roll 12in x 350ft Aluminum Foil Thick Strong Tin Foil with Cutter Food Safe Cling Wrap for Cooking Baking Roasting Grilling Freezer Storage
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8mo ago

Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft Pack of 2
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 1,297
- Age
- 3y ago

Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 30 Total Sq. Ft.
- Price
- $3.34
- Rating
- 4.8/5
- Reviews
- 7,059
- Age
- 16y ago

Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 100 Total Sq. Ft.
- Price
- $9.40
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 4y ago

Reynolds Wrap Aluminum Foil Pack Aluminum Foil Roll Double Pack Easily Moldable Around Food for a Tight Seal Great for Covering Dishes and Storing Leftovers 2 Pack 175 Sq. Ft. Rolls
- Price
- $23.46
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 8y ago
Newest
by launch date
Aluminum Foil Roll 12in x 350ft Aluminum Foil Thick Strong Tin Foil with Cutter Food Safe Cling Wrap for Cooking Baking Roasting Grilling Freezer Storage
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8mo ago

365 by Whole Foods Market Aluminum Foil 75 Sq Ft
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 7,696
- Age
- 3y ago

365 by Whole Foods Market Aluminum Foil 200 Sq Ft
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 1,373
- Age
- 3y ago

Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft Pack of 2
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 1,297
- Age
- 3y ago

Amazon Basics Aluminum Foil for Everyday Use Cooking and Wrapping 250 Sq Ft Pack of 1 (Previously Solimo)
- Price
- $12.28
- Rating
- 4.6/5
- Reviews
- 6,406
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
625
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Reynolds59%
- Amazon Basics26%
- 365 by Whole Foods Market12%
- SZZJKJ2%
- EJY IMPORT1%
Demand
Aluminum Foil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Aluminum Foil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aluminum foil3.1M/yr
- foil748K/yr
- foil aluminum roll659K/yr
- tin foil564K/yr
- aluminum foil heavy duty321K/yr
- heavy duty aluminum foil203K/yr
- reynolds wrap aluminum foil231K/yr
- reynolds wrap heavy duty aluminum foil86K/yr
- tinfoil84K/yr
- tin foil heavy duty74K/yr
Reviews and returns
What reviews say buyers love and hate about Aluminum Foil
We read the reviews and the return reasons for every product selling here.
“NOT THICK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aluminum Foil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









