Aluminum Foil
Aluminum Foil shows a $17.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Is Aluminum Foil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aluminum Foil is a $17.4M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Aluminum Foil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +10.2% over the last 90 days and 22.3% of searches end in a purchase.
$17.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top Aluminum Foil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 30 Total Sq. Ft.
- Price
- $3.34
- Rating
- 4.8/5
- Reviews
- 7,059
- Age
- 16y ago
Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft (Pack of 1)
- Price
- $9.80
- Rating
- 4.8/5
- Reviews
- 7,052
- Age
- 4y ago
Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 200 Total Sq. Ft.
- Price
- $12.92
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 14y ago
Reynolds Wrap Heavy Duty Aluminum Foil Roll Thick Heavy Duty Foil for Added Strength and Durability Secure Easy Open and Close Tab 12 Inches Wide 50 Sq. Ft.
- Price
- $4.94
- Rating
- 4.8/5
- Reviews
- 17,868
- Age
- 17y ago
365 by Whole Foods Market Aluminum Foil 75 Sq Ft
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 7,696
- Age
- 3y ago
Trending
90-day click momentum
Aluminum Foil Roll 12in x 350ft Aluminum Foil Thick Strong Tin Foil with Cutter Food Safe Cling Wrap for Cooking Baking Roasting Grilling Freezer Storage
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8mo ago
Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft Pack of 2
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 1,297
- Age
- 3y ago
Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 30 Total Sq. Ft.
- Price
- $3.34
- Rating
- 4.8/5
- Reviews
- 7,059
- Age
- 16y ago
Reynolds Wrap Everyday Strength Aluminum Foil Roll Freezer Safe and Grill Safe Great for Foil Packets and Home Cooking 12 Inches Wide 100 Total Sq. Ft.
- Price
- $9.40
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 4y ago
Reynolds Wrap Aluminum Foil Pack Aluminum Foil Roll Double Pack Easily Moldable Around Food for a Tight Seal Great for Covering Dishes and Storing Leftovers 2 Pack 175 Sq. Ft. Rolls
- Price
- $23.46
- Rating
- 4.8/5
- Reviews
- 24,746
- Age
- 8y ago
Newest
by launch dateAluminum Foil Roll 12in x 350ft Aluminum Foil Thick Strong Tin Foil with Cutter Food Safe Cling Wrap for Cooking Baking Roasting Grilling Freezer Storage
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 8mo ago
365 by Whole Foods Market Aluminum Foil 75 Sq Ft
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 7,696
- Age
- 3y ago
365 by Whole Foods Market Aluminum Foil 200 Sq Ft
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 1,373
- Age
- 3y ago
Amazon Basics Heavy Duty Aluminum Foil for Cooking Grilling Food Storage Roasting 125 Sq Ft Pack of 2
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 1,297
- Age
- 3y ago
Amazon Basics Aluminum Foil for Everyday Use Cooking and Wrapping 250 Sq Ft Pack of 1 (Previously Solimo)
- Price
- $12.28
- Rating
- 4.6/5
- Reviews
- 6,406
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
625
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Reynolds59%
- Amazon Basics26%
- 365 by Whole Foods Market12%
- SZZJKJ2%
- EJY IMPORT1%
Aluminum Foil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Aluminum Foil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aluminum foil3.1M/yr
- foil748K/yr
- foil aluminum roll659K/yr
- tin foil564K/yr
- aluminum foil heavy duty321K/yr
- heavy duty aluminum foil203K/yr
- reynolds wrap aluminum foil231K/yr
- reynolds wrap heavy duty aluminum foil86K/yr
- tinfoil84K/yr
- tin foil heavy duty74K/yr
What reviews say buyers love and hate about Aluminum Foil
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Amazing quality”
“Good buy for the money”
“Durability great”
“Super thick”
“As advertised”
What buyers complain about
74% of reviews“NOT THICK”
“It almost felt like I received a lesser quality”
“Not worth the price”
“apparently it's a heavy lift”
“Package was very difficult to open”
Aluminum Foil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aluminum Foil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
