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Alum

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Alum is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$733K/yr474K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 22 sellers

Flapen Score

Alum against its category

The dotted line is the Health & Household average. Past it, Alum is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alum market on Amazon at a glance

Shoppers on Amazon United States searched for Alum 474K times last year and spent an estimated $733K. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $733K a year.

Searches, last 12 months
474K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
15.8%
Market size, estimated
$733Ka year
Peak month
July1.7× the quietest month
Top search term
alum223K searches a year

02 · Price

A sale here is worth $9.76.

Listings sell for $9.76 on average, from $4.56 to $19.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $9.76 that is $29K to $39K a year per listing.

Average price
$9.76under the $15 to $100 sweet spot
Price range
$4.56–$19.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$29K–$39K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Potassium. It carries 858 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Potassium
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
858per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Alum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Brand 135%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 17%)

Demand

Alum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Alum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alum223K/yr
  • alum powder122K/yr
  • alum powder for flowers22K/yr
  • potassium alum15K/yr
  • alumbre en polvo23K/yr
  • allum8K/yr
  • alum powder for cut flowers4K/yr
  • alum spice5K/yr
  • alum powder food grade7K/yr
  • potassium alum powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Alum

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“It had absorbed moisture and was now wet and clumpy”
A buyer, on “Moist/Dry”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alum questions

Answered from the same tracked data.