Alum
Alum shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Flapen Score
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Is Alum profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Alum is a $733K/yr Amazon United States market (474K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Alum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +17.4% over the last 90 days and 15.8% of searches end in a purchase.
$733K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Alum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
McCormick Alum 1.9 oz
- Price
- $4.56
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 18y ago
Herbs Botanica Potassium Alum Powder (Fitkari) Pure Granulated Alum for Skin Care Canker Sores Deodorant Alumbre en Polvo Natural Cleansing & Flowers 5.3 oz
- Price
- $6.76
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 3y ago
Herbs Botanica Alum Powder Potassium Alum Fitkari Granulated Powder Natural and Pure 2 oz No Additives Multi-Use Baking & Household Essential Pure
- Price
- $4.92
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago
MB Herbals Alum Powder 100 Gram (3.5 oz) | Deodorant | After Shave | Leather Fabric and Paper Mordant | External Use Only
- Price
- $6.92
- Rating
- 4.6/5
- Reviews
- 1,603
- Age
- 6y ago
Alum Powder Granulated Food Grade 2 lbs. - by Medley Hills Farm in Reusable Container - Granulated Potassium Alum Powder - Made in the USA
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
Trending
90-day click momentum
Spice Magic White Alum Powder Food Grade for Pickling & Aftershave 8 oz
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Sanniti Premium Alum Powder 32 Ounce | Pickling Essential for Crisp Fruits & Vegetables | Baking Texture Enhancer
- Price
- $15.91
- Rating
- 4.5/5
- Reviews
- 732
- Age
- 6y ago
Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice
- Price
- $6.63
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 1y ago
Alum Stone for Face (3.5 oz - 0.2 lb) Piedra de Alumbre para Lavado Intimo - Natural Fitkari Stone for Shaving - Phitkari Alum Crystal Rocks | Potassium Alum (100g)
- Price
- $7.21
- Rating
- 4.6/5
- Reviews
- 1,334
- Age
- 2y ago
Alum Powder 8 Ounce Resealable Bag Hampton Distribution
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 10mo ago
Newest
by launch dateAlum Powder 8 Ounce Resealable Bag Hampton Distribution
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 10mo ago
Spice Magic White Alum Powder Food Grade for Pickling & Aftershave 8 oz
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago
Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice
- Price
- $6.63
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 1y ago
Herbs Botanica Alum Powder Potassium Alum Fitkari Granulated Powder Natural and Pure 2 oz No Additives Multi-Use Baking & Household Essential Pure
- Price
- $4.92
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago
Alum Powder Granulated Food Grade 2 lbs. - by Medley Hills Farm in Reusable Container - Granulated Potassium Alum Powder - Made in the USA
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
17%
- McCormick35%
- Herbs Botanica21%
- MB Herbals8%
- Medley Hills Farm7%
- Essencea6%
- Shudh Online6%
- Open — no brand owns it (4 brands, 17%)
Alum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Alum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alum223K/yr
- alum powder122K/yr
- alum powder for flowers22K/yr
- potassium alum15K/yr
- alumbre en polvo23K/yr
- allum8K/yr
- alum powder for cut flowers4K/yr
- alum spice5K/yr
- alum powder food grade7K/yr
- potassium alum powder5K/yr
What reviews say buyers love and hate about Alum
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good quality alum powder”
“as advertised”
“Great deal”
“Easy to use”
“it is very effective”
What buyers complain about
73% of reviews“It had absorbed moisture and was now wet and clumpy”
“Not what it said it was”
“Didn't work for me”
“Trash product”
“This product is either mislead or contaminated, it is not a powder so much as a bag of wet, discolored clumps, with a heavy chemical smell”
Alum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
