Alum
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Alum is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $733K/yr474K searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 22 sellers
Flapen Score
Alum against its category
The dotted line is the Health & Household average. Past it, Alum is stronger. Inside it, weaker.
Market
The Alum market on Amazon at a glance
Shoppers on Amazon United States searched for Alum 474K times last year and spent an estimated $733K. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $733K a year.
- Searches, last 12 months
- 474K
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 15.8%
- Market size, estimated
- $733Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- alum223K searches a year
02 · Price
A sale here is worth $9.76.
Listings sell for $9.76 on average, from $4.56 to $19.89. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $9.76 that is $29K to $39K a year per listing.
- Average price
- $9.76under the $15 to $100 sweet spot
- Price range
- $4.56–$19.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $29K–$39K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Potassium. It carries 858 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #122in Potassium
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 858per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Alum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
McCormick Alum 1.9 oz
- Price
- $4.56
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 18y ago

Herbs Botanica Potassium Alum Powder (Fitkari) Pure Granulated Alum for Skin Care Canker Sores Deodorant Alumbre en Polvo Natural Cleansing & Flowers 5.3 oz
- Price
- $6.76
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 3y ago

Herbs Botanica Alum Powder Potassium Alum Fitkari Granulated Powder Natural and Pure 2 oz No Additives Multi-Use Baking & Household Essential Pure
- Price
- $4.92
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago

MB Herbals Alum Powder 100 Gram (3.5 oz) | Deodorant | After Shave | Leather Fabric and Paper Mordant | External Use Only
- Price
- $6.92
- Rating
- 4.6/5
- Reviews
- 1,603
- Age
- 6y ago

Alum Powder Granulated Food Grade 2 lbs. - by Medley Hills Farm in Reusable Container - Granulated Potassium Alum Powder - Made in the USA
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
Trending
estimated 90-day click momentum
Spice Magic White Alum Powder Food Grade for Pickling & Aftershave 8 oz
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago

Sanniti Premium Alum Powder 32 Ounce | Pickling Essential for Crisp Fruits & Vegetables | Baking Texture Enhancer
- Price
- $15.91
- Rating
- 4.5/5
- Reviews
- 732
- Age
- 6y ago

Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice
- Price
- $6.63
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 1y ago

Alum Stone for Face (3.5 oz - 0.2 lb) Piedra de Alumbre para Lavado Intimo - Natural Fitkari Stone for Shaving - Phitkari Alum Crystal Rocks | Potassium Alum (100g)
- Price
- $7.21
- Rating
- 4.6/5
- Reviews
- 1,334
- Age
- 2y ago

Alum Powder 8 Ounce Resealable Bag Hampton Distribution
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 10mo ago
Newest
by launch date
Alum Powder 8 Ounce Resealable Bag Hampton Distribution
- Price
- $10.06
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 10mo ago

Spice Magic White Alum Powder Food Grade for Pickling & Aftershave 8 oz
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago

Alum Powder for Skin Piedra de Alumbre en Polvo (3.5 oz - 100g) Fitkari Alum Stone for Face Granulado Alumbre para Lavado Intimo Tawas Allum Salt Spice
- Price
- $6.63
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 1y ago

Herbs Botanica Alum Powder Potassium Alum Fitkari Granulated Powder Natural and Pure 2 oz No Additives Multi-Use Baking & Household Essential Pure
- Price
- $4.92
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago

Alum Powder Granulated Food Grade 2 lbs. - by Medley Hills Farm in Reusable Container - Granulated Potassium Alum Powder - Made in the USA
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
22
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
17%
- McCormick35%
- Herbs Botanica21%
- MB Herbals8%
- Medley Hills Farm7%
- Essencea6%
- Shudh Online6%
- Open — no brand owns it (4 brands, 17%)
Demand
Alum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Alum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alum223K/yr
- alum powder122K/yr
- alum powder for flowers22K/yr
- potassium alum15K/yr
- alumbre en polvo23K/yr
- allum8K/yr
- alum powder for cut flowers4K/yr
- alum spice5K/yr
- alum powder food grade7K/yr
- potassium alum powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Alum
We read the reviews and the return reasons for every product selling here.
“It had absorbed moisture and was now wet and clumpy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









