How competitive is the Alteril Sleep Aid niche on Amazon United States?

2 brands and 41 sellers compete in Alteril Sleep Aid on Amazon United States. The top 5 Alteril Sleep Aid products take 90% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Alteril Sleep Aid niche?

Alteril Sleep Aid sells for $27.99 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $15.56–$47.88. The average incumbent carries 883 reviews — the moat a new listing must climb.

Alteril Sleep Aid

Alteril Sleep Aid shows searches that convert (27.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49

This niche Category average · 14,768 niches

Is Alteril Sleep Aid profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alteril Sleep Aid is a $509K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Alteril Sleep Aid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.8% over the last 90 days and 27.6% of searches end in a purchase.

$509K

revenue / yr

Units sold / yr20K

Search volume / yr-32.8%66K

Conversion rate27.6%

Avg price$27.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 41

Top-5 product click share90%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Top Alteril Sleep Aid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alteril - Sleep Aid All Natural - 60 Tablets

Price: $16.07
Rating: 4.4/5
Reviews: 2,449
Age: 13y ago

Alteril Sleep Aid - 60 Count

Price: $25.24
Rating: 4.6/5
Reviews: 461
Age: 11y ago

Alteril All Natural Sleep Aid 60 Tablets (Pack of 2)

Price: $40.72
Rating: 4.7/5
Reviews: 392
Age: 10y ago

Alteril Natural Sleep Aid Soft Gel 60ct

Price: $21.00
Rating: 4.4/5
Reviews: 1,635
Age: 8y ago

Alteril All Natural Sleep Aid 60 Tablets (Pack of 3)

Price: $29.48
Rating: 4.3/5
Reviews: 136
Age: 10y ago

Newest

by launch date

SJ essentials Alteril Sleep Aid - 120 Count Medicine Organiser Box

Price: $47.88
Rating: 4.0/5
Reviews: 9
Age: 7mo ago

Alteril Natural Sleep Aid Soft Gel 60ct

Price: $21.00
Rating: 4.4/5
Reviews: 1,635
Age: 8y ago

Alteril All Natural Sleep Aid 60 Tablets (Pack of 2)

Price: $40.72
Rating: 4.7/5
Reviews: 392
Age: 10y ago

Alteril All Natural Sleep Aid 60 Tablets (Pack of 3)

Price: $29.48
Rating: 4.3/5
Reviews: 136
Age: 10y ago

Alteril Sleep Aid - 60 Count

Price: $25.24
Rating: 4.6/5
Reviews: 461
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Alteril96%
SJ essentials4%

Alteril Sleep Aid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR27.6%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews883Avg BSR#5,208

Top Alteril Sleep Aid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

alteril sleep aid36K/yr -41.2%26.0% conv.
alteril22K/yr -24.3%22.6% conv.
alteril sleep aid - 120 count6K/yr -20.5%29.9% conv.
alteril sleep aid 180-count box1K/yr +88.1%12.7% conv.

What reviews say buyers love and hate about Alteril Sleep Aid

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Sleep Quality57%

“Good nights sleep”

Efficiency15%

“effective”

Value For Money6%

“Great value”

Natural Ingredients4%

“All natural”

Quality-Overall4%

“GOOD PRODUCT”

What buyers complain about

81% of reviews

Sleep Quality22%

“To my surprise it didnt work at all to help me get to sleep”

Advertised Vs Actual Product22%

“This listing is false advertising”

Functionality-Overall17%

“Didnt work for me”

Allergies11%

“I'm allergic to the covering of the pills”

Accuracy-Overall6%

“Inaccurate Pill Form”

Alteril Sleep Aid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

76%

2Dosage

3Value For Money

4Functionality-Overall

5Ingredients-Overall

Common Alteril Sleep Aid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alteril Sleep Aid 50/100 on Amazon United States — Worth a look. The niche generates $509K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -32.8% over the last 90 days.

Alteril Sleep Aid buyers on Amazon United States complain most about Sleep Quality, Advertised Vs Actual Product, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.