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Alteril Sleep Aid

Maybe

Buyers convert on 27.6% of searches. But the top 5 brands take 100% of clicks, so Alteril Sleep Aid is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$509K/yr66K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
90%top-5 click share · 2 brands · 41 sellers

Flapen Score

Alteril Sleep Aid against its category

The dotted line is the Health & Household average. Past it, Alteril Sleep Aid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alteril Sleep Aid market on Amazon at a glance

Shoppers on Amazon United States searched for Alteril Sleep Aid 66K times last year and spent an estimated $509K. All 2 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 27.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $509K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
27.6%
Market size, estimated
$509Ka year
Top search term
alteril sleep aid36K searches a year

02 · Price

A sale here is worth $27.99.

Listings sell for $27.99 on average, from $15.56 to $47.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $27.99 that is $35K to $42K a year per listing.

Average price
$27.99inside the $15 to $100 sweet spot
Price range
$15.56–$47.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$35K–$42K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,208 within Sleep Aids. It carries 883 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5,208in Sleep Aids
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
883per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Alteril Sleep Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Alteril Sleep Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Alteril Sleep Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alteril sleep aid36K/yr
  • alteril22K/yr
  • alteril sleep aid - 120 count6K/yr
  • alteril sleep aid 180-count box1K/yr

Reviews and returns

What reviews say buyers love and hate about Alteril Sleep Aid

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Sleep Quality”
22%of negative reviews mention “Sleep Quality”
0.1%of orders come back
“To my surprise it didnt work at all to help me get to sleep”
A buyer, on “Sleep Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Alteril Sleep Aid questions

Answered from the same tracked data.