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Aloe Wipes

brand-locked demand (top 5 brands take 100% of clicks) — Aloe Wipes doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49

Market size 62Growth 29Conversion 95Competition 19Returns 99Price range 77Avg price 95Brand share 0Review moat 0Quality gap 20
This niche Category average · 14,768 niches

Is Aloe Wipes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aloe Wipes is a $557K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Aloe Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.1% over the last 90 days and 12.7% of searches end in a purchase.

$557K

revenue / yr

Units sold / yr30K
Search volume / yr+3.1%172K
Conversion rate12.7%
Avg price$25.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 69
Top-5 product click share77%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews51,886

Top Aloe Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$56K$111K$167K$223K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Medline65%
  • Cottonelle20%
  • FitRight15%

Aloe Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR12.7%Products12Brands3Top 5 Brands100%OOS Rate1.5%Rating4.7★Reviews51,886Avg BSR#165
23K18KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 5.2×

Top Aloe Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fitright wet wipes33K/yr
  • medline wipes29K/yr
  • fit right wet wipes28K/yr
  • aloe wipes17K/yr
  • aloe wipes for adults9K/yr
  • aloe vera wipes8K/yr
  • cottonelle aloe flushable wipes6K/yr
  • cottonelle sensitive skin flushable wipes6K/yr
  • cottonelle gentle plus flushable wipes5K/yr
  • cleansing wipes with aloe4K/yr

What reviews say buyers love and hate about Aloe Wipes

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning16%

Great cleaning

Quality-Overall12%

Reliable quality

Value For Money11%

Good value for the money

Smell8%

Lightly scented

Soft Feel7%

Perfectly soft

What buyers complain about

61% of reviews
Size-Overall14%

Small and falls apart

Thickness9%

The wipes are thicker

Allergies8%

Irritates skin

Quality-Overall6%

Bad quality

Smell6%

have an odd odor to them

Aloe Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Advertised Vs Actual Product
16%
3Value For Money
14%
4Smell
9%
5Wet Cleaning
4%

Common Aloe Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aloe Wipes 47/100 on Amazon United States — Skip it. The niche generates $557K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +3.1% over the last 90 days.
Search demand for Aloe Wipes on Amazon United States peaks in Sep, where the busiest month runs 5.2× the quietest.