Is aloe wipes profitable to sell on Amazon United States?

The niche generates $557K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).

How competitive is the aloe wipes niche?

3 brands and 69 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aloe wipes?

Top complaints mined from reviews: Size-Overall, Thickness, Allergies. The return rate is 0.2%.

When does demand for aloe wipes peak?

Demand peaks in Sep; the busiest month runs 5.2× the quietest.

What does it cost to enter the aloe wipes niche?

Listings span $4.57–$51.61; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 51,886 reviews — the moat a new listing must climb.

aloe wipes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.49

avg listing price — sweet spot $15–$100

Price range

Great$4.57–$51.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$557K

$557K/yr · 172K searches

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad51,886.17

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, aloe wipes is a $557K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

aloe wipes market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $637K–$765K; units × avg price
Conversion rate: 12.7%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.5%
Avg brand age: 62 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Medline65%
Cottonelle20%
FitRight15%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 5.2×

Open Trend

Top aloe wipes search terms

fitright wet wipes33K/yr -2.9%16.9% conv.
medline wipes29K/yr +2.1%3.3% conv.
fit right wet wipes28K/yr -7.8%16.1% conv.
aloe wipes17K/yr +28.5%4.7% conv.
aloe wipes for adults9K/yr +37.3%5.4% conv.
aloe vera wipes8K/yr +17.3%2.8% conv.
cottonelle aloe flushable wipes6K/yr -4.0%20.0% conv.
cottonelle sensitive skin flushable wipes6K/yr -32.8%8.0% conv.
cottonelle gentle plus flushable wipes5K/yr +5.7%24.5% conv.
cleansing wipes with aloe4K/yr +134.4%0.5% conv.

All search terms

Top aloe wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FitRight Personal Cleansing Wipes with Aloe 8x10 Unscented 600 Count

Medline$34.194.6★13,926 rev

Medline FitRight Aloe Quilted Heavyweight Personal Cleansing Cloth Wipes Unscented Pack of 48 8 x 12 inch Adult Large Incontinence Wipes

FitRight$7.094.7★2,898 rev

Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 8 Flip-Top Packs 42 Wipes Per Pack (336 Total Wipes) Packaging May Vary

Cottonelle$13.394.7★185,528 rev

FitRight Personal Cleansing Wipes with Aloe 8x10 Scented 600 Count

Medline$32.284.6★13,926 rev

FitRight Aloe Quilted Heavyweight Personal Cleansing Cloth Wipes Unscented 576 Count 8 x 12 inch Adult Large Incontinence Wipes

Medline$43.814.7★3,434 rev

Newest

by launch date

Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 16 Flip-Top Packs 42 Wipes Per Pack (672 Total Wipes) Packaging May Vary

Cottonelle$24.41185,528 rev

7mo ago

Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 8 Flip-Top Packs 42 Wipes Per Pack (336 Total Wipes) Packaging May Vary

Cottonelle$13.39185,528 rev

3y ago

Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary

Cottonelle$7.75185,528 rev

5y ago

Medline FitRight Aloe Personal Cleansing Cloth Wipes Scented Pack of 48 8 x 10 inch Adult Large Incontinence Wipes

Medline$4.5713,926 rev

8y ago

Medline FitRight Aloe Quilted Heavyweight Personal Cleansing Cloth Wipes Unscented Pack of 48 8 x 12 inch Adult Large Incontinence Wipes

FitRight$7.092,898 rev

9y ago

What buyers say about aloe wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning16%

“Great cleaning”

Quality-Overall12%

“Reliable quality”

Value For Money11%

“Good value for the money”

Smell8%

“Lightly scented”

Soft Feel7%

“Perfectly soft”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall4%

“Great size”

Efficiency3%

“These wipes work well”

Moist/Dry3%

“Moisture level is perfect”

What buyers complain about

Size-Overall14%

“Small and falls apart”

Thickness9%

“The wipes are thicker”

Allergies8%

“Irritates skin”

Quality-Overall6%

“Bad quality”

Smell6%

“have an odd odor to them”

Ease Of Cleaning6%

“I do not recommend for personal cleansing”

Strength4%

“It breaks easy awful”

Durability3%

“It breaks easy awful”

Advertised Vs Actual Product3%

“Not as described-do not buy”

Jamming/Clogging2%

“caused a blockage in my pipes”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product16%

Value For Money14%

Smell9%

Wet Cleaning4%

Functionality-Overall3%

Ease Of Cleaning3%

Thin3%

Defective Material/Parts3%