Is aloe vesta protective ointment profitable to sell on Amazon United States?

The niche generates $161K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (40/100).

How competitive is the aloe vesta protective ointment niche?

5 brands and 70 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aloe vesta protective ointment?

Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.5%.

When does demand for aloe vesta protective ointment peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the aloe vesta protective ointment niche?

Listings span $7.08–$24.87; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 2,675 reviews — the moat a new listing must climb.

aloe vesta protective ointment

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.26

avg listing price — sweet spot $15–$100

Price range

Good$7.08–$24.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,675.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$161K

$161K/yr · 102K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aloe vesta protective ointment is a $161K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

aloe vesta protective ointment market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $166K–$199K; units × avg price
Conversion rate: 11.9%
Avg BSR: #226
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.4%
Avg brand age: 89 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

ConvaTec45%
Medline Remedy32%
Medline18%
Nurture Valley3%
Welmedix2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -16.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top aloe vesta protective ointment search terms

aloe vesta20K/yr -13.1%2.8% conv.
aloe vesta cleansing foam20K/yr -19.7%9.8% conv.
aloe vesta protective ointment17K/yr -15.4%1.8% conv.
remedy antifungal cream5K/yr +4.9%19.1% conv.
remedy essentials prevent ointment4K/yr -11.1%16.0% conv.
sensicare barrier cream5K/yr -21.7%15.1% conv.
remedy antifungal ointment3K/yr +26.7%22.4% conv.
aloe vesta ointment3K/yr +12.2%1.9% conv.
sensi care skin protectant barrier cream5K/yr -29.6%13.7% conv.
sensi care4K/yr -5.5%5.8% conv.

All search terms

Top aloe vesta protective ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALOE VESTA Aloe vesta cleansing foam 4 oz

ConvaTec$13.364.7★288 rev

Medline Remedy Specialized Protect Zinc Oxide Paste Skin Protectant 4 oz Tube (Pack of 2 Tubes)

ConvaTec$21.794.4★1,198 rev

Medline Remedy Essentials Ointment (7 oz Tube) Unscented Moisturizing Breathable Film Aloe Vitamins A D & E Soothing Incontinence Care for Adults & Elderly Hypoallergenic Paraben Free

Medline$8.204.7★2,619 rev

Medline Remedy Clinical Antifungal Ointment 2.5 oz. Effective Treatment for Athletes Foot & Ringworm Single Tube

Medline Remedy$9.584.6★2,251 rev

Medline Remedy Clinical Antifungal Cream 4 FL OZ 1 EA

Medline Remedy$13.144.7★493 rev

Newest

by launch date

Medline Remedy Essentials Antifungal Cream with Zinc Oxide - 4 oz. Each

Medline Remedy$7.9919 rev

4mo ago

Medline Remedy Specialized Extra Thick Zinc Skin Paste (4 oz) Unscented Micronized Zinc Oxide Incontinence Cream Diaper Rash Barrier Nourishing Soothes Irritation Wetness Protection

Medline$9.87355 rev

1y ago

Medline Remedy Clinical Antifungal Cream 4 FL OZ 1 EA

Medline Remedy$13.14493 rev

1y ago

Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free

Medline Remedy$7.084,516 rev

7y ago

Medline Remedy Olivamine Antifungal Cream White 4 fl oz

Medline Remedy$10.943,071 rev

9y ago

What buyers say about aloe vesta protective ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“so I already trusted the quality when I purchased this for my babys fungal rash”

Efficiency12%

“The cream works”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Great Value”

Smell6%

“Nice smell”

Allergies6%

“No rashes”

Ease Of Use4%

“Very easy to take off”

Protection4%

“This gives an extra layer of protect”

Moist/Dry4%

“Great moisturizer product”

Ease Of Cleaning3%

“IT CLEANS VERY WELL”

What buyers complain about

Smell13%

“If you are sensitive to smells then this may be to strong”

Thickness10%

“Very thin foam”

Functionality-Overall8%

“Didn't work so well for me”

Texture/Consistency-Overall7%

“it's not a pleasant texture”

Allergies7%

“Irritating”

Advertised Vs Actual Product5%

“nothing like what it shows on the pictures which is what I was looking for”

Ease Of Cleaning3%

“I don't feel clean”

Quality-Overall3%

“Not the best”

Value For Money2%

“sadly it dumped quite a bit in price”

Pain Relief-Overall2%

“gave her an open bed sore”

Top return reasons

Advertised Vs Actual Product23%

Texture/Consistency-Overall14%

Smell10%

Functionality-Overall9%

Leak-Proof8%

Adhesion/Stickiness3%

Product Condition3%

Thickness3%

Value For Money3%

Ingredients-Overall3%

Common questions

Is aloe vesta protective ointment profitable to sell on Amazon United States?: The niche generates $161K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (40/100).
How competitive is the aloe vesta protective ointment niche?: 5 brands and 70 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aloe vesta protective ointment?: Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.5%.
When does demand for aloe vesta protective ointment peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the aloe vesta protective ointment niche?: Listings span $7.08–$24.87; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 2,675 reviews — the moat a new listing must climb.