aloe vera capsules
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.88–$48.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$584K$584K/yr · 314K searches
Review moat
Good1,464.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, aloe vera capsules is a $584K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
aloe vera capsules market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $586K–$781K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.4%
- Avg brand age
- 92 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
31
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
20%
- AloeCure34%
- NatureCity12%
- NOW Foods11%
- Nutricost9%
- Carlyle9%
- Botanic Choice5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top aloe vera capsules search terms
- aloe vera capsules161K/yr
- aloe vera supplement24K/yr
- aloe vera pills18K/yr
- aloecure14K/yr
- aloe cure14K/yr
- aloe vera gel capsules9K/yr
- aloe pills8K/yr
- alovea9K/yr
- aloe supplement7K/yr
- aloe capsules6K/yr
Top aloe vera capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AloeCure Aloe Vera Capsules Made with Organic Aloe Vera to Gently Support Gut Health & Digestive Comfort Stomach Acid Buffer Natural Immune Supplement Aloin Free 30ct x 300mg Capsules
AloeCure$18.004.4★2,020 rev
NatureCity TrueAloe Organic Aloe Vera Capsules - Supports Digestive Balance Joints and Stomach Comfort - Plant-Based Aloe Barbadensis Powder - Easy-to-Swallow Single Ingredient Formula - 120 Caps
NatureCity$24.354.4★2,203 rev
Nutricost Aloe Vera Extract 120 Capsules for 120 Servings Per Bottle
Nutricost$13.724.5★1,026 rev
Carlyle Aloe Vera Softgel Capsules | 300 Count | Aloe Vera Gel Supplement
Carlyle$15.844.7★1,385 rev
NOW Foods Supplements Aloe Vera (Aloe barbadensis) 10 000 mg Supports Digestive Health* 250 Softgels
NOW Foods$19.684.6★1,423 rev
Newest
by launch date
Aloe Remedy Aloe Vera Capsules 180 Count Freeze Dried Gel and Leaf Powder for IC BPS Support Digestive and Bladder Health Made in USA Natural Supplement
Aloe Remedy$47.4868 rev
Brieofood Organic Aloe Vera 1500mg 45 Servings Vegetarian Gluten Free 90 Vegetarian Tablets
Brieofood$6.88267 rev
Intimate Rose Aloe Vera Capsules - IC Supplements - 200x Concentrate Pure Aloe Vera + D-Mannose + Calcium - Easy to Swallow Aloe Pills
Intimate Rose$48.98219 rev
AloeCure Aloe Vera Capsules Made with Organic Aloe Vera to Gently Support Gut Health & Digestive Comfort Stomach Acid Buffer Natural Immune Supplement Aloin Free 30ct x 300mg Capsules
AloeCure$18.002,020 rev
Carlyle Aloe Vera Softgel Capsules | 300 Count | Aloe Vera Gel Supplement
Carlyle$15.841,385 rev
Trending
90-day click momentum
Now Foods Aloe Vera 100 softgels 2 pack
NOW Foods$20.254.6★
Aloe Vera- Leaf and Latex Digestive Liver Stomach health-Contains Amino Acids Vitamins Minerals Enzymes- 500mg-Gluten Free Non-GMO-90 capsules
Botanic Choice$14.014.5★
Brieofood Organic Aloe Vera 1500mg 45 Servings Vegetarian Gluten Free 90 Vegetarian Tablets
Brieofood$6.884.4★
Natures Truth Aloe Vera Softgels | 100 Count
Nature's Truth$9.004.6★
Natures Way Aloe Latex with Fennel Aloe Vera Capsules for Occasional Constipation* Non-GMO Project Verified Gluten Free 100 Vegan Capsules (Packaging May Vary)
Nature's Way$8.344.6★
What buyers say about aloe vera capsules
What buyers praise and complain about, mined from review topics.What buyers love
“It has helped my silent reflux as well as my gut to be happy”
“Excellent product”
“Helps soothe acid reflux”
“Aloe Cure tastes fine all on its own”
“Work perfectly”
“Worth buying”
“Flavor not bad”
“makes my skin so soft”
“Very clean organic ingredients”
“This is in the vitamin family to help build up your immune system to get healthier stronger”
What buyers complain about
“Taste is gross”
“Didnt work for me”
“Waste of money”
“It felt like a stomach virus”
“which is not noted by the manufacturer in the description”
“Customer service wont answer ingredient question”
“quality has gone down”
“but it didnt help- it actually made me flare for a day until I stopped taking it”
“pain mostly from acidic foods”
“I had really bad acid reflux”
Top return reasons
Common questions
- Is aloe vera capsules profitable to sell on Amazon United States?
- The niche generates $584K/yr across 20 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the aloe vera capsules niche?
- 14 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in aloe vera capsules?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for aloe vera capsules peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the aloe vera capsules niche?
- Listings span $6.88–$48.98; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 1,464 reviews — the moat a new listing must climb.