Is almond protein powder profitable to sell on Amazon United States?

The niche generates $249K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the almond protein powder niche?

6 brands and 538 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in almond protein powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for almond protein powder peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the almond protein powder niche?

Listings span $19.30–$62.24; the average listing price is $32.75 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

almond protein powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.75

avg listing price — sweet spot $15–$100

Price range

Incredible$19.30–$62.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great363.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$249K

$249K/yr · 129K searches

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, almond protein powder is a $249K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

almond protein powder market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $262K–$328K; units × avg price
Conversion rate: 5.9%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 2.4%
Avg brand age: 78 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

538

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

wellious58%
Bob's Red Mill24%
NOOSH6%
PB26%
NAKED4%
Orgain2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top almond protein powder search terms

almond protein powder52K/yr +12.6%4.8% conv.
wellious protein powder19K/yr +27.3%8.2% conv.
wellious almond protein powder14K/yr -24.1%7.8% conv.
almond protein8K/yr +11.0%3.5% conv.
bobs red mill protein powder9K/yr -7.9%4.1% conv.
bobs red mill whey protein powder7K/yr +29.0%6.7% conv.
wellious4K/yr -1.4%8.8% conv.
bobs red mill vanilla protein powder4K/yr +35.1%0.4% conv.
bob red mill protein powder vanilla3K/yr +37.3%0.0% conv.
nut protein powder3K/yr -2.3%1.3% conv.

All search terms

Top almond protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wellious Almond Protein Powder (Vanilla) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition

wellious$30.914.4★461 rev

Bobs Red Mill Gluten Free Almond Protein Powder 14 oz (Pack of 1)

Bob's Red Mill$19.724.4★341 rev

wellious Almond Protein Powder (Chocolate) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition

wellious$30.744.1★287 rev

NOOSH Plant Based Almond Protein Powder Unflavored 35 Gram - Vegan Protein Powder All Natural Ingredients Non-GMO Gluten Free Kosher Peanut Free Soy Free Dairy Free (Unflavored)

NOOSH$29.304.6★131 rev

wellious Almond Protein Powder (Unflavored Unsweetened) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men | Soy-Free & Gut Friendly Protein Powder for Sports Nutrition

wellious$30.264.5★86 rev

Newest

by launch date

Orgain X Justins Organic Vegan Nut Butter Protein Powder Vanilla Almond Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb

Orgain$25.89115 rev

2y ago

NAKED Almond Protein Powder from US Farms Only 1 Ingredient Vegan Gluten-Free No Additives No Salt No Sugar - 38 Servings - 1.5LB

NAKED$29.81456 rev

2y ago

Bobs Red Mill Gluten Free Almond Protein Powder 14 oz (Pack of 1)

Bob's Red Mill$19.72341 rev

3y ago

wellious Almond Protein Powder (Vanilla) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition

wellious$30.91461 rev

4y ago

wellious Almond Protein Powder (Chocolate) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition

wellious$30.74287 rev

4y ago

What buyers say about almond protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Fantastic Taste”

Nutritional Content21%

“Excellent source of Protein”

Flavor9%

“Great vanilla flavor”

Solubility5%

“mixes well”

Quality-Overall4%

“Good quality”

Ingredients-Overall4%

“Great product with natural ingredients”

Blend/Ratio4%

“blends very well”

Value For Money3%

“Good value for the money”

Texture/Consistency-Overall3%

“Adds some texture”

Sweetness2%

“The vanilla flavor is perfectly sweet enough without tasting overdone”

What buyers complain about

Taste-Overall15%

“Tastes very artificial”

Value For Money9%

“Expensive”

Nutritional Content5%

“Over $60 a month is too much for it to only have 20g of protein”

Texture/Consistency-Overall5%

“Its not good the texture is awful”

Ingredients-Overall4%

“This stuff is inedible”

Flavor4%

“I dont love monk fruit sweetener flavor”

Sweetness4%

“and they are too sweet, too chemical, bitter, just icky”

Size-Overall3%

“Needs bigger container”

Advertised Vs Actual Product3%

“This product feels misleading”

Allergies2%

“allergens that usually upset my stomach”

Top return reasons

Contamination50%

Smell50%

Common questions

Is almond protein powder profitable to sell on Amazon United States?: The niche generates $249K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the almond protein powder niche?: 6 brands and 538 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in almond protein powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for almond protein powder peak?: Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the almond protein powder niche?: Listings span $19.30–$62.24; the average listing price is $32.75 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.