allie
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$53.37avg listing price — sweet spot $15–$100
Price range
Great$7.70–$90.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$211K$211K/yr · 166K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Review moat
Bad29,114.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, allie is a $211K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
allie market data
- Units sold / yr
- 5K–6K
- avg 1,000–1,250/product
- Revenue / yr
- $267K–$320K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 20.0%
- Avg brand age
- 50 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- alli92%
- SHUNNIUB4%
- Nature's Bounty4%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -6.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Top allie search terms
- orlistat150K/yr
- orlistate7K/yr
- orlistat 120mg capsules7K/yr
- orlistat 120mg2K/yr
Top allie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack
alli$64.444.1★45,602 rev
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count
alli$90.344.1★45,602 rev
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)
alli$43.844.1★45,602 rev
SHUNNIUB Orlistat 120 Capsules
SHUNNIUB$60.512.9★17 rev
Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets
Nature's Bounty$7.704.5★8,749 rev
Newest
by launch dateSHUNNIUB Orlistat 120 Capsules
SHUNNIUB$60.5117 rev
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count
alli$90.3445,602 rev
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)
alli$43.8445,602 rev
alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack
alli$64.4445,602 rev
Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets
Nature's Bounty$7.708,749 rev
Trending
90-day click momentumSHUNNIUB Orlistat 120 Capsules
SHUNNIUB$60.512.9★
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count
alli$90.344.1★
Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets
Nature's Bounty$7.704.5★
alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack
alli$64.444.1★
alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)
alli$43.844.1★
What buyers say about allie
What buyers praise and complain about, mined from review topics.What buyers love
“Good for losing weight”
“Yeah I read the good reviews”
“Effective”
“Came as advertised”
“Easy to use”
“no side effects for me”
“Its so good for health”
“It helps regularly my bowel movement”
“I think it boost the vitamins Im already currently taking”
“Easy To Swallow”
What buyers complain about
“Not working on me”
“Not sure about the weight loss”
“Waste of money”
“Side effects are very strong”
“However, I can't continue taking them because of another medication I was prescribed”
“It's disgusting and sometimes it just leaks out”
“Neck rash after 10 hours”
“Especially after a really greasy meal”
“I also experienced some mild stomach upset”
“Very uncomfortable”
Top return reasons
Common questions
- Is allie profitable to sell on Amazon United States?
- The niche generates $211K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the allie niche?
- 3 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in allie?
- Top complaints mined from reviews: Functionality-Overall, Weight Loss, Value For Money. The return rate is 0.1%.
- When does demand for allie peak?
- Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the allie niche?
- Listings span $7.70–$90.34; the average listing price is $53.37 (sweet spot $15–$100). The average incumbent carries 29,114 reviews — the moat a new listing must climb.