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Allie

Fail

The top 5 products take 100% of clicks, so Allie is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$211K/yr166K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 34 sellers

Flapen Score

Allie against its category

The dotted line is the Health & Household average. Past it, Allie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allie market on Amazon at a glance

Shoppers on Amazon United States searched for Allie 166K times last year and spent an estimated $211K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
2.4%
Market size, estimated
$211Ka year
Peak month
January7.6× the quietest month
Top search term
orlistat150K searches a year

02 · Price

A sale here is worth $53.37.

Listings sell for $53.37 on average, from $7.70 to $90.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $53.37 that is $53K to $67K a year per listing.

Average price
$53.37inside the $15 to $100 sweet spot
Price range
$7.70–$90.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$53K–$67K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #183 within Weight Loss. It carries 29,114 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#183in Weight Loss
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
29,114per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Allie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 34%

Demand

Allie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Allie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orlistat150K/yr
  • orlistate7K/yr
  • orlistat 120mg capsules7K/yr
  • orlistat 120mg2K/yr

Reviews and returns

What reviews say buyers love and hate about Allie

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Weight Loss”
19%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not working on me”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Allie questions

Answered from the same tracked data.