How competitive is the Allie niche on Amazon United States?

3 brands and 34 sellers compete in Allie on Amazon United States. The top 5 Allie products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Allie?

Allie buyers on Amazon United States complain most about Functionality-Overall, Weight Loss, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Allie niche?

Allie sells for $53.37 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.70–$90.34. The average incumbent carries 29,114 reviews — the moat a new listing must climb.

Allie

a concentrated shelf (top 5 take 100% of clicks) — Allie doesn't clear our bar today.

Signals Quality Gap High Price

Flapen Score

Skip it

Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49

This niche Category average · 14,768 niches

Is Allie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Allie is a $211K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Allie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 2.4% of searches end in a purchase.

$211K

revenue / yr

Units sold / yr6K

Search volume / yr-6.4%166K

Conversion rate2.4%

Avg price$53.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 34

Top-5 product click share100%

Open market0%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 5 products

Top Allie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack

Price: $64.44
Rating: 4.1/5
Reviews: 45,602
Age: 19y ago

alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count

Price: $90.34
Rating: 4.1/5
Reviews: 45,602
Age: 3y ago

alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)

Price: $43.84
Rating: 4.1/5
Reviews: 45,602
Age: 8y ago

SHUNNIUB Orlistat 120 Capsules

Price: $60.51
Rating: 2.9/5
Reviews: 17
Age: 5mo ago

Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets

Price: $7.70
Rating: 4.5/5
Reviews: 8,749
Age: 19y ago

Newest

by launch date

SHUNNIUB Orlistat 120 Capsules

Price: $60.51
Rating: 2.9/5
Reviews: 17
Age: 5mo ago

alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count

Price: $90.34
Rating: 4.1/5
Reviews: 45,602
Age: 3y ago

alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)

Price: $43.84
Rating: 4.1/5
Reviews: 45,602
Age: 8y ago

alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack

Price: $64.44
Rating: 4.1/5
Reviews: 45,602
Age: 19y ago

Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets

Price: $7.70
Rating: 4.5/5
Reviews: 8,749
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

alli92%
SHUNNIUB4%
Nature's Bounty4%

Allie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR2.4%Products5Brands3Top 5 Brands100%OOS Rate20.0%Rating3.9★Reviews29,114Avg BSR#183

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Top Allie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

orlistat150K/yr -7.0%2.6% conv.
orlistate7K/yr +25.1%0.9% conv.
orlistat 120mg capsules7K/yr -24.3%1.8% conv.
orlistat 120mg2K/yr -9.0%1.2% conv.

What reviews say buyers love and hate about Allie

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Weight Loss33%

“Good for losing weight”

Quality-Overall8%

“Yeah I read the good reviews”

Efficiency7%

“Effective”

Advertised Vs Actual Product6%

“Came as advertised”

Ease Of Use3%

“Easy to use”

What buyers complain about

70% of reviews

Functionality-Overall19%

“Not working on me”

Weight Loss16%

“Not sure about the weight loss”

Value For Money9%

“Waste of money”

Side Effects7%

“Side effects are very strong”

Dosage5%

“However, I can't continue taking them because of another medication I was prescribed”

Allie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

33%

2Comfort-Overall

22%

3Side Effects

17%

4Stress/Anxiety

11%

5Value For Money

11%

Common Allie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Allie 41/100 on Amazon United States — Skip it. The niche generates $211K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.