Is allergy medication profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Launch it (59/100).

How competitive is the allergy medication niche?

10 brands and 92 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in allergy medication?

Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for allergy medication peak?

Demand peaks in Mar–Sep; the busiest month runs 3.0× the quietest.

What does it cost to enter the allergy medication niche?

Listings span $3.09–$40.49; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 24,848 reviews — the moat a new listing must climb.

allergy medication

Launch it

A $2.3M/yr market growing +3.5% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 1.3M searches

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.18

avg listing price — sweet spot $15–$100

Price range

Good$3.09–$40.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,848.37

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, allergy medication is a $2.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Sep. Verdict: Launch it — 59/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

allergy medication market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: $2.1M–$2.8M; units × avg price
Conversion rate: 12.8%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 96 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

10%

Amazon Basic Care57%
ValuMeds11%
Claritin8%
HealthA2Z6%
Zyrtec5%
Benadryl4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Mar, Sep · busiest ÷ quietest = 3.0×

Open Trend

Top allergy medication search terms

allergy relief359K/yr -1.3%6.3% conv.
antihistamine211K/yr +10.1%9.4% conv.
non drowsy allergy medicine149K/yr +19.8%15.2% conv.
allergy medicine non drowsy103K/yr +24.0%14.3% conv.
antihistamines for adults91K/yr -22.7%10.8% conv.
allergy relief tablets55K/yr -1.7%13.5% conv.
allergies39K/yr +13.3%2.6% conv.
allergy pills non drowsy30K/yr +38.7%14.7% conv.
allergy medicine for adults33K/yr -20.4%7.1% conv.
allergies medicine for adults23K/yr +0.7%8.3% conv.

All search terms

Top allergy medication products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)

Amazon Basic Care$10.444.7★25,605 rev

ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)

ValuMeds$11.044.7★36,515 rev

Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count

Amazon Basic Care$4.124.8★54,786 rev

Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Allergy 300 Count (Packaging may vary)

Amazon Basic Care$11.794.7★70,891 rev

Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg Antihistamine 90 Count

Amazon Basic Care$6.544.7★70,891 rev

Newest

by launch date

Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack

Allegra$38.83660 rev

8mo ago

Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 30 Count Plus 1 Count Travel Pack

Allegra$19.84594 rev

8mo ago

Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief

Claritin$20.563,694 rev

2y ago

Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief for Sneezing Itchy Eyes Runny Nose Hay Fever 150 Count

Amazon Basic Care$21.642,791 rev

3y ago

Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief Indoor & Outdoor Allergy 30 Count

Amazon Basic Care$10.901,076 rev

3y ago

What buyers say about allergy medication

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“They are affordable”

Allergies22%

“Good for allergies”

Efficiency11%

“Works perfectly”

Advertised Vs Actual Product9%

“Arrived as described”

Quality-Overall9%

“Always consistent with quality”

Dosage3%

“dosage as my usual one”

Sinus Relief2%

“Clears my sinuses”

Sleep Quality2%

“Gives great sleep”

Ease Of Chewing/Swallowing1%

“Great value and love that they are chewable for the kiddos with flavor”

Ease Of Use1%

“Convenient to use”

What buyers complain about

Allergies29%

“Severe Allergies”

Functionality-Overall13%

“Non-effective”

Value For Money5%

“Too expensive”

Dosage5%

“No info on the dosage”

Sleep Quality4%

“I couldn't sleep”

Advertised Vs Actual Product3%

“False advertising”

Quality-Overall2%

“No quality control”

Side Effects2%

“It causes drowsiness”

Ingredients-Overall2%

“Too low of the main ingredient”

Size-Overall2%

“Small in size”

Top return reasons

Dosage37%

Functionality-Overall18%

Advertised Vs Actual Product13%

Value For Money11%

Side Effects3%

Joint Pain2%

Measurement/Reading Accuracy2%

Ease Of Use2%

Product Condition2%