allergies
Launch itA $14.0M/yr market growing +32.1% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$14.0M$14.0M/yr · 2.6M searches
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Price range
Great$10.01–$40.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,884.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, allergies is a $14.0M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May. Verdict: Launch it — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
allergies market data
- Units sold / yr
- 500K–600K
- avg 20,000–25,000/product
- Revenue / yr
- $12.2M–$14.6M
- units × avg price
- Conversion rate
- 22.4%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 7.3%
- Avg brand age
- 81 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
57
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Allegra60%
- Amazon Basic Care28%
- HealthA2Z4%
- CAMBER PHARMACEUTICALS, INC3%
- GenCare3%
- ValuMeds3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top allergies search terms
- allegra1.3M/yr
- allegra d 24 hour non drowsy508K/yr
- allegra 24 hour non drowsy206K/yr
- alegra allergy 24 hour91K/yr
- allegra d91K/yr
- alegra46K/yr
- allegra 24 hour76K/yr
- allegra 180 mg tablets42K/yr
- allegra gel caps25K/yr
- alegra d 24 hour non drowsy15K/yr
Top allergies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 30 Count Plus 1 Count Travel Pack
Allegra$19.844.7★594 rev
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.834.8★660 rev
Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief for Sneezing Itchy Eyes Runny Nose Hay Fever 150 Count
Amazon Basic Care$21.644.7★2,791 rev
Allegra Adult 24-Hour Allergy Relief Gelcaps Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 60 Count Plus 1 Count Travel Pack
Allegra$35.954.8★417 rev
Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief Indoor & Outdoor Allergy 30 Count
Amazon Basic Care$10.904.6★1,076 rev
Newest
by launch dateAllegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 30 Count Plus 1 Count Travel Pack
Allegra$19.84594 rev
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.83660 rev
Allegra Adult 24-Hour Allergy Relief Gelcaps Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 60 Count Plus 1 Count Travel Pack
Allegra$35.95417 rev
GenCare - Allergy Relief Pills | Fexofenadine HCl 180mg 50 Tablets | Non Drowsy Antihistamine Allergy Pills for Hay Fever Seasonal Allergies Outdoor & Indoor Allergies | Relieves Itchy Eyes & Nose
GenCare$10.013,240 rev
Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief for Sneezing Itchy Eyes Runny Nose Hay Fever 150 Count
Amazon Basic Care$21.642,791 rev
Trending
90-day click momentum
Camber Fexofenadine Antihistamine Non-Drowsy Indoor Outdoor 24hrs Allergy Relief Medicine 100 Tablets
CAMBER PHARMACEUTICALS, INC$10.384.7★
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 30 Count Plus 1 Count Travel Pack
Allegra$19.844.7★
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.834.8★
Allegra Adult 24-Hour Allergy Relief Gelcaps Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 60 Count Plus 1 Count Travel Pack
Allegra$35.954.8★
Amazon Basic Care All Day Allergy Relief Fexofenadine Hydrochloride Tablets 180 mg Antihistamine Non-Drowsy 24-Hour Relief for Sneezing Itchy Eyes Runny Nose Hay Fever 150 Count
Amazon Basic Care$21.644.7★
What buyers say about allergies
What buyers praise and complain about, mined from review topics.What buyers love
“Good allergy relief”
“Great value”
“Works well for my daughter”
“As advertised”
“Just as good as the name brand”
“Ease of use”
“the 24hour tablets are very good”
“These Allegra tablets are easy on my stomach”
“Great for sinus relief”
“stops the itch”
What buyers complain about
“Highly allergic to it”
“They are expensive”
“Didn't work”
“Sinus headache”
“effects definitely do not last 24 hours”
“It makes me super sleepy”
“Tablet size is too large”
“Gave me anxiety/panic attacks even though its not Allegra d”
“It affects the taste of food”
“Very deceptive presentation”
Top return reasons
Common questions
- Is allergies profitable to sell on Amazon United States?
- The niche generates $14.0M/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Launch it (59/100).
- How competitive is the allergies niche?
- 6 brands and 57 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in allergies?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.0%.
- When does demand for allergies peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the allergies niche?
- Listings span $10.01–$40.39; the average listing price is $24.34 (sweet spot $15–$100). The average incumbent carries 5,884 reviews — the moat a new listing must climb.