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Allergies

Maybe

Shoppers spend an estimated $14.0M a year here. But the top 5 brands take 97% of clicks, so Allergies is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$14.0M/yr2.6M searches / yr
90-day growth
+32.1%search demand this quarter
Competition
79%top-5 click share · 6 brands · 57 sellers

Flapen Score

Allergies against its category

The dotted line is the Health & Household average. Past it, Allergies is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergies market on Amazon at a glance

Shoppers on Amazon United States searched for Allergies 2.6M times last year and spent an estimated $14.0M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 22.4% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.0M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
22.4%
Market size, estimated
$14.0Ma year
Peak month
April2.0× the quietest month
Top search term
allegra1.3M searches a year

02 · Price

A sale here is worth $24.34.

Listings sell for $24.34 on average, from $10.01 to $40.39. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $24.34 that is $487K to $609K a year per listing.

Average price
$24.34inside the $15 to $100 sweet spot
Price range
$10.01–$40.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
20,000–25,000
Revenue per listing a year
$487K–$609K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #107 within Allergy, Sinus & Asthma. It carries 5,884 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#107in Allergy, Sinus & Asthma
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
5,884per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
81 months

Products

Top Allergies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

57

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 228%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Allergies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Allergies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allegra1.3M/yr
  • allegra d 24 hour non drowsy508K/yr
  • allegra 24 hour non drowsy206K/yr
  • alegra allergy 24 hour91K/yr
  • allegra d91K/yr
  • alegra46K/yr
  • allegra 24 hour76K/yr
  • allegra 180 mg tablets42K/yr
  • allegra gel caps25K/yr
  • alegra d 24 hour non drowsy15K/yr

Reviews and returns

What reviews say buyers love and hate about Allergies

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Allergies”
39%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Highly allergic to it”
A buyer, on “Allergies”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Allergies questions

Answered from the same tracked data.