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All Purpose Wipes

Fail

The top 5 brands take 100% of clicks, so All Purpose Wipes is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$423K/yr320K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
80%top-5 click share · 5 brands · 116 sellers

Flapen Score

All Purpose Wipes against its category

The dotted line is the Health & Household average. Past it, All Purpose Wipes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All Purpose Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for All Purpose Wipes 320K times last year and spent an estimated $423K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
9.4%
Market size, estimated
$423Ka year
Peak month
May1.7× the quietest month
Top search term
disinfecting wipes bulk67K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $3.30 to $42.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $14.06 that is $42K to $56K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$3.30–$42.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$56K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Disinfectant Wipes. It carries 39,016 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Disinfectant Wipes
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
39,016per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top All Purpose Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 28%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

All Purpose Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top All Purpose Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disinfecting wipes bulk67K/yr
  • amazon disinfecting wipes37K/yr
  • amazon basics disinfecting wipes27K/yr
  • amazon cleaning supplies25K/yr
  • disinfectant wipes bulk18K/yr
  • amazon wipes disinfecting18K/yr
  • all purpose wipes16K/yr
  • bulk disinfecting wipes15K/yr
  • sanitizing wipes bulk12K/yr
  • all purpose cleaning wipes11K/yr

Reviews and returns

What reviews say buyers love and hate about All Purpose Wipes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
34%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“LEAKS”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common All Purpose Wipes questions

Answered from the same tracked data.