All Purpose Wipes
FailThe top 5 brands take 100% of clicks, so All Purpose Wipes is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $423K/yr320K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 116 sellers
Flapen Score
All Purpose Wipes against its category
The dotted line is the Health & Household average. Past it, All Purpose Wipes is stronger. Inside it, weaker.
Market
The All Purpose Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for All Purpose Wipes 320K times last year and spent an estimated $423K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $423Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- disinfecting wipes bulk67K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $3.30 to $42.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $14.06 that is $42K to $56K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $3.30–$42.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Disinfectant Wipes. It carries 39,016 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #101in Disinfectant Wipes
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 39,016per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top All Purpose Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 28%
- Brand 38%
- Brand 43%
- Brand 53%
- Open — no brand owns it (0%)
Demand
All Purpose Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top All Purpose Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disinfecting wipes bulk67K/yr
- amazon disinfecting wipes37K/yr
- amazon basics disinfecting wipes27K/yr
- amazon cleaning supplies25K/yr
- disinfectant wipes bulk18K/yr
- amazon wipes disinfecting18K/yr
- all purpose wipes16K/yr
- bulk disinfecting wipes15K/yr
- sanitizing wipes bulk12K/yr
- all purpose cleaning wipes11K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Wipes
We read the reviews and the return reasons for every product selling here.
“LEAKS”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Wipes questions
Answered from the same tracked data.









