All Purpose Wipes
brand-locked demand (top 5 brands take 100% of clicks) — All Purpose Wipes doesn't clear our bar today.
Flapen Score
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Is All Purpose Wipes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, All Purpose Wipes is a $423K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
All Purpose Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.6% over the last 90 days and 9.4% of searches end in a purchase.
$423K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 12 products
Top All Purpose Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 5y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.59
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 3y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon Scent for Sanitizing Cleaning & Deodorizing 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Trending
90-day click momentumAmazon Basics Disinfecting Wipes Lemon Scent for Sanitizing Cleaning & Deodorizing 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Method All-Purpose Cleaning Wipes Pink Grapefruit Multi-Surface Compostable 70 Count (Pack of 1)
- Price
- $6.20
- Rating
- 4.7/5
- Reviews
- 2,482
- Age
- 6y ago
Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)
- Price
- $12.29
- Rating
- 4.8/5
- Reviews
- 119,808
- Age
- 12y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 5y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.59
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Newest
by launch date
Amazon Basics Disinfecting Wipes Fresh Scent Sanitizes/Cleans/Disinfects/Deodorizes 85 Count for Hard Nonporous Surfaces
- Price
- $3.35
- Rating
- 4.7/5
- Reviews
- 400
- Age
- 2y ago
Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count
- Price
- $3.30
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 2y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Amazon Basics79%
- Lysol8%
- Clorox8%
- CloroxPro3%
- Method3%
- Open — no brand owns it (0%)
All Purpose Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top All Purpose Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- disinfecting wipes bulk67K/yr
- amazon disinfecting wipes37K/yr
- amazon basics disinfecting wipes27K/yr
- amazon cleaning supplies25K/yr
- disinfectant wipes bulk18K/yr
- amazon wipes disinfecting18K/yr
- all purpose wipes16K/yr
- bulk disinfecting wipes15K/yr
- sanitizing wipes bulk12K/yr
- all purpose cleaning wipes11K/yr
What reviews say buyers love and hate about All Purpose Wipes
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Good value for the money”
“Cleans great”
“Smell fresh”
“quality cleaner”
“Disinfecting Wipes”
What buyers complain about
70% of reviews“LEAKS”
“Its almost dry”
“It smells disgusting”
“not efficient in cleaning”
“They are larger”
All Purpose Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common All Purpose Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
