All Purpose Cleaning Wipes
FailThe average product has 31,500 reviews to catch up to, so All Purpose Cleaning Wipes is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $64K/yr44K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 168 sellers
Flapen Score
All Purpose Cleaning Wipes against its category
The dotted line is the Health & Household average. Past it, All Purpose Cleaning Wipes is stronger. Inside it, weaker.
Market
The All Purpose Cleaning Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for All Purpose Cleaning Wipes 44K times last year and spent an estimated $64K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $64Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- all purpose cleaning wipes11K searches a year
02 · Price
A sale here is worth $14.78.
Listings sell for $14.78 on average, from $3.30 to $37.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.78 that is $4K to $7K a year per listing.
- Average price
- $14.78under the $15 to $100 sweet spot
- Price range
- $3.30–$37.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Disinfectant Wipes. It carries 31,500 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #166in Disinfectant Wipes
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 31,500per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top All Purpose Cleaning Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.59
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 5y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon & Lime Blossom Scent 80 ct. (3 Pack)
- Price
- $12.54
- Rating
- 4.8/5
- Reviews
- 30,424
- Age
- 11y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon & Lime Blossom Scent 80 ct. (4 Pack)
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 91,384
- Age
- 11y ago
Trending
estimated 90-day click momentum
Lysol Disinfecting Wipes Lemon and Lime Blossom 80 Count (Pack of 6)
- Price
- $33.69
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 12y ago

Aunt Fannies Natural Cleaning Vinegar Wipes Multipurpose Surface Cleaner Eucalyptus Scent 35 Count (Pack of 1)
- Price
- $8.62
- Rating
- 4.3/5
- Reviews
- 3,107
- Age
- 9y ago

Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count
- Price
- $3.30
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 2y ago

Method Lime & Sea Salt All Purpose Cleaning Wipes 70 CT
- Price
- $5.64
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
- Price
- $14.03
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 7mo ago
Newest
by launch date
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
- Price
- $14.03
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 7mo ago

Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count
- Price
- $3.30
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 2y ago

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)
- Price
- $16.34
- Rating
- 4.9/5
- Reviews
- 5,815
- Age
- 2y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
168
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
4%
- Lysol48%
- Amazon Basics27%
- Method10%
- Clorox6%
- Seventh Generation4%
- Tub O' Towels2%
- Open — no brand owns it (3 brands, 4%)
Demand
All Purpose Cleaning Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top All Purpose Cleaning Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- all purpose cleaning wipes11K/yr
- lysol wipes 6 pack6K/yr
- amazon lysol wipes3K/yr
- lysol disinfecting wipes bundle4K/yr
- lysol wipes lemon2K/yr
- lysol wipes 4 pack5K/yr
- wipes for school6K/yr
- lysol disinfectant wipes multi-surface antibacterial cleaning wipes616/yr
- package of disinfectant wipes3K/yr
- what are the most effective lysol disinfecting wipes for cleaning and sanitizing surfaces?3K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Cleaning Wipes
We read the reviews and the return reasons for every product selling here.
“LEAKS”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Cleaning Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









