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All Purpose Cleaning Wipes

Fail

The average product has 31,500 reviews to catch up to, so All Purpose Cleaning Wipes is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$64K/yr44K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
55%top-5 click share · 9 brands · 168 sellers

Flapen Score

All Purpose Cleaning Wipes against its category

The dotted line is the Health & Household average. Past it, All Purpose Cleaning Wipes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All Purpose Cleaning Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for All Purpose Cleaning Wipes 44K times last year and spent an estimated $64K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
9.9%
Market size, estimated
$64Ka year
Peak month
October2.7× the quietest month
Top search term
all purpose cleaning wipes11K searches a year

02 · Price

A sale here is worth $14.78.

Listings sell for $14.78 on average, from $3.30 to $37.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.78 that is $4K to $7K a year per listing.

Average price
$14.78under the $15 to $100 sweet spot
Price range
$3.30–$37.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Disinfectant Wipes. It carries 31,500 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#166in Disinfectant Wipes
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
31,500per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top All Purpose Cleaning Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

168

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

4%

  • Brand 148%
  • Brand 227%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

All Purpose Cleaning Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top All Purpose Cleaning Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all purpose cleaning wipes11K/yr
  • lysol wipes 6 pack6K/yr
  • amazon lysol wipes3K/yr
  • lysol disinfecting wipes bundle4K/yr
  • lysol wipes lemon2K/yr
  • lysol wipes 4 pack5K/yr
  • wipes for school6K/yr
  • lysol disinfectant wipes multi-surface antibacterial cleaning wipes616/yr
  • package of disinfectant wipes3K/yr
  • what are the most effective lysol disinfecting wipes for cleaning and sanitizing surfaces?3K/yr

Reviews and returns

What reviews say buyers love and hate about All Purpose Cleaning Wipes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
30%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“LEAKS”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common All Purpose Cleaning Wipes questions

Answered from the same tracked data.