All Purpose Cleaning Wipes
a deep review moat (31,500 avg reviews) — All Purpose Cleaning Wipes doesn't clear our bar today.
Flapen Score
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Is All Purpose Cleaning Wipes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, All Purpose Cleaning Wipes is a $64K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
All Purpose Cleaning Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.0% over the last 90 days and 9.9% of searches end in a purchase.
$64K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 23 products
Top All Purpose Cleaning Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.59
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 5y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon & Lime Blossom Scent 80 ct. (3 Pack)
- Price
- $12.54
- Rating
- 4.8/5
- Reviews
- 30,424
- Age
- 11y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon & Lime Blossom Scent 80 ct. (4 Pack)
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 91,384
- Age
- 11y ago
Trending
90-day click momentum
Lysol Disinfecting Wipes Lemon and Lime Blossom 80 Count (Pack of 6)
- Price
- $33.69
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 12y ago
Aunt Fannies Natural Cleaning Vinegar Wipes Multipurpose Surface Cleaner Eucalyptus Scent 35 Count (Pack of 1)
- Price
- $8.62
- Rating
- 4.3/5
- Reviews
- 3,107
- Age
- 9y ago
Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count
- Price
- $3.30
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 2y ago
Method Lime & Sea Salt All Purpose Cleaning Wipes 70 CT
- Price
- $5.64
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 6y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
- Price
- $14.03
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 7mo ago
Newest
by launch dateLYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)
- Price
- $14.03
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 7mo ago
Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count
- Price
- $3.30
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 2y ago
Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)
- Price
- $16.34
- Rating
- 4.9/5
- Reviews
- 5,815
- Age
- 2y ago
LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)
- Price
- $12.96
- Rating
- 4.8/5
- Reviews
- 23,089
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 3,612
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
168
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
4%
- Lysol48%
- Amazon Basics27%
- Method10%
- Clorox6%
- Seventh Generation4%
- Tub O' Towels2%
- Open — no brand owns it (3 brands, 4%)
All Purpose Cleaning Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top All Purpose Cleaning Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- all purpose cleaning wipes11K/yr
- lysol wipes 6 pack6K/yr
- amazon lysol wipes3K/yr
- lysol disinfecting wipes bundle4K/yr
- lysol wipes lemon2K/yr
- lysol wipes 4 pack5K/yr
- wipes for school6K/yr
- lysol disinfectant wipes multi-surface antibacterial cleaning wipes616/yr
- package of disinfectant wipes3K/yr
- what are the most effective lysol disinfecting wipes for cleaning and sanitizing surfaces?3K/yr
What reviews say buyers love and hate about All Purpose Cleaning Wipes
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Cleans great”
“Good value for the money”
“Fresh scent”
“quality cleaner”
“easy clean up”
What buyers complain about
68% of reviews“LEAKS”
“Dried out”
“Bad scent”
“not efficient in cleaning”
“They are larger”
All Purpose Cleaning Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common All Purpose Cleaning Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
