All Purpose Cleaner Refill
MaybeAn estimated 0.2% of orders come back. But the products selling today already average 4.7★, so All Purpose Cleaner Refill is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $137K/yr134K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 681 sellers
Flapen Score
All Purpose Cleaner Refill against its category
The dotted line is the Health & Household average. Past it, All Purpose Cleaner Refill is stronger. Inside it, weaker.
Market
The All Purpose Cleaner Refill market on Amazon at a glance
Shoppers on Amazon United States searched for All Purpose Cleaner Refill 134K times last year and spent an estimated $137K. The top 5 brands take 72% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $137Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- all purpose cleaner concentrate52K searches a year
02 · Price
A sale here is worth $14.58.
Listings sell for $14.58 on average, from $4.72 to $54.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.58 that is $1K to $4K a year per listing.
- Average price
- $14.58under the $15 to $100 sweet spot
- Price range
- $4.72–$54.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #167 within All-Purpose Cleaners. It carries 15,567 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #167in All-Purpose Cleaners
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 15,567per listing
- Listings tracked
- 42
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top All Purpose Cleaner Refill products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle - 2 Pack
- Price
- $14.00
- Rating
- 4.8/5
- Reviews
- 80,027
- Age
- 9y ago

Mr. Clean 2X Concentrated Multi Surface Cleaner with Unstopables Fresh Scent 41 fl oz
- Price
- $5.47
- Rating
- 4.8/5
- Reviews
- 9,251
- Age
- 2y ago

Simple Green All Purpose Cleaner Concentrate 64 Fl Oz
- Price
- $7.10
- Rating
- 4.7/5
- Reviews
- 3,925
- Age
- 2y ago

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Honeysuckle Scent 32 Fl Oz Bottle
- Price
- $8.22
- Rating
- 4.8/5
- Reviews
- 80,027
- Age
- 13y ago

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 80,027
- Age
- 8y ago
Trending
estimated 90-day click momentum
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
- Price
- $10.17
- Rating
- 4.9/5
- Reviews
- 260
- Age
- 9mo ago

Fabuloso Multi-Purpose Cleaner 2X Concentrated Formula Refreshing Lemon Scent 56 oz
- Price
- $4.85
- Rating
- 4.8/5
- Reviews
- 15,546
- Age
- 3y ago

Fabuloso Multi-Purpose Cleaner & Floor Cleaner 2X Concentrated Lavender Scent 56 fluid ounces
- Price
- $4.72
- Rating
- 4.8/5
- Reviews
- 15,546
- Age
- 3y ago

Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack
- Price
- $28.90
- Rating
- 4.8/5
- Reviews
- 606
- Age
- 3y ago

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle - 2 Pack
- Price
- $14.00
- Rating
- 4.8/5
- Reviews
- 80,027
- Age
- 9y ago
Newest
by launch date
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
- Price
- $10.17
- Rating
- 4.9/5
- Reviews
- 260
- Age
- 9mo ago

Mr. Clean 2X Concentrated Multi Surface Cleaner with Unstopables Fresh Scent 99 fl oz
- Price
- $12.81
- Rating
- 4.8/5
- Reviews
- 9,251
- Age
- 10mo ago

Mr. Clean Antibacterial All Purpose Cleaner Floor Cleaner for Mopping Home Bathroom & Kitchen Cleaning Liquid for Mop & Bucket Cleaning Supplies Multi-Surface Dilutable Lemon 99oz
- Price
- $12.61
- Rating
- 4.7/5
- Reviews
- 1,449
- Age
- 10mo ago

Simple Green All Purpose Cleaner Concentrate Lavender Scent 64 Fl Oz
- Price
- $6.11
- Rating
- 4.7/5
- Reviews
- 3,925
- Age
- 1y ago

Simple Green All Purpose Cleaner Concentrate Lemon Scent 64 Fl Oz
- Price
- $6.12
- Rating
- 4.7/5
- Reviews
- 3,925
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
681
Est. top-5 brand share
72%
Top 20: 99%
Est. top-5 click share
40%
Top 20: 80%
Open market
23%
- Mrs. MEYER'S37%
- Mr. Clean14%
- Simple Green11%
- Zep6%
- Grove Co.5%
- BLUELAND4%
Demand
All Purpose Cleaner Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.3×
Search terms
Top All Purpose Cleaner Refill search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- all purpose cleaner concentrate52K/yr
- cleaning concentrate23K/yr
- multipurpose cleaner concentrate18K/yr
- concentrated all purpose cleaner5K/yr
- multipurpose cleaner refill9K/yr
- multi purpose cleaner concentrate9K/yr
- all purpose cleaner household2K/yr
- multi surface cleaner concentrate6K/yr
- concentrate cleaner3K/yr
- all purpose cleaner gallon3K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Cleaner Refill
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Cleaner Refill questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









