all purpose cleaner refill
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great$4.72–$54.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 134K searches
Review moat
Bad15,567.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, all purpose cleaner refill is a $137K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
all purpose cleaner refill market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.1%
- Avg brand age
- 74 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
681
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
40%
Top 20: 80%
Open market
23%
- Mrs. MEYER'S37%
- Mr. Clean14%
- Simple Green11%
- Zep6%
- Grove Co.5%
- BLUELAND4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.3×
Top all purpose cleaner refill search terms
- all purpose cleaner concentrate52K/yr
- cleaning concentrate23K/yr
- multipurpose cleaner concentrate18K/yr
- concentrated all purpose cleaner5K/yr
- multipurpose cleaner refill9K/yr
- multi purpose cleaner concentrate9K/yr
- all purpose cleaner household2K/yr
- multi surface cleaner concentrate6K/yr
- concentrate cleaner3K/yr
- all purpose cleaner gallon3K/yr
Top all purpose cleaner refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle - 2 Pack
Mrs. MEYER'S$14.004.8★80,027 rev
Mr. Clean 2X Concentrated Multi Surface Cleaner with Unstopables Fresh Scent 41 fl oz
Mr. Clean$5.474.8★9,251 rev
Simple Green All Purpose Cleaner Concentrate 64 Fl Oz
Simple Green$7.104.7★3,925 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Honeysuckle Scent 32 Fl Oz Bottle
Mrs. MEYER'S$8.224.8★80,027 rev
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle
Mrs. MEYER'S$9.004.8★80,027 rev
Newest
by launch date
Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
Mrs. MEYER'S$10.17260 rev
Mr. Clean 2X Concentrated Multi Surface Cleaner with Unstopables Fresh Scent 99 fl oz
Mr. Clean$12.819,251 rev
Mr. Clean Antibacterial All Purpose Cleaner Floor Cleaner for Mopping Home Bathroom & Kitchen Cleaning Liquid for Mop & Bucket Cleaning Supplies Multi-Surface Dilutable Lemon 99oz
Mr. Clean$12.611,449 rev
Simple Green All Purpose Cleaner Concentrate Lavender Scent 64 Fl Oz
Simple Green$6.113,925 rev
Simple Green All Purpose Cleaner Concentrate Lemon Scent 64 Fl Oz
Simple Green$6.123,925 rev
Trending
90-day click momentumMrs. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Rain Water Scent 32 Fl Oz Bottle
Mrs. MEYER'S$10.174.9★
Fabuloso Multi-Purpose Cleaner 2X Concentrated Formula Refreshing Lemon Scent 56 oz
Fabuloso$4.854.8★
Fabuloso Multi-Purpose Cleaner & Floor Cleaner 2X Concentrated Lavender Scent 56 fluid ounces
Fabuloso$4.724.8★
Grove Co. Multi-Purpose Cleaner Refills 6 x 1fl oz Variety Pack
Grove Co.$28.904.8★
MRS. MEYERS CLEAN DAY Multi-Surface Everyday Concentrate Lemon Verbena Scent 32 Fl Oz Bottle - 2 Pack
Mrs. MEYER'S$14.004.8★
What buyers say about all purpose cleaner refill
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Cleans really well”
“Great product - been using it for years”
“Decent price”
“cleans so well”
“This cleaner seems to work well”
“are accurate in their description”
“Easy to use”
“I like that it's safe no chemicals”
“it also lasts well”
What buyers complain about
“Horrible smell”
“Leaked everywhere”
“not so great at cleaning”
“Too expensive”
“Diluted product”
“Smaller bottle than I thought”
“Not as good as before”
“broke within the first week”
“Doesnt work”
“It doesnt do what it shows”
Top return reasons
Common questions
- Is all purpose cleaner refill profitable to sell on Amazon United States?
- The niche generates $137K/yr across 42 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the all purpose cleaner refill niche?
- 21 brands and 681 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in all purpose cleaner refill?
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for all purpose cleaner refill peak?
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the all purpose cleaner refill niche?
- Listings span $4.72–$54.35; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 15,567 reviews — the moat a new listing must climb.