All Purpose Cleaner
MaybeShoppers spend an estimated $8.3M a year here. But the top 5 brands take 97% of clicks, so All Purpose Cleaner is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $8.3M/yr5.1M searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 31%top-5 click share · 9 brands · 870 sellers
Flapen Score
All Purpose Cleaner against its category
The dotted line is the Health & Household average. Past it, All Purpose Cleaner is stronger. Inside it, weaker.
Market
The All Purpose Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for All Purpose Cleaner 5.1M times last year and spent an estimated $8.3M. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 16.3%
- Market size, estimated
- $8.3Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- method all purpose cleaner684K searches a year
02 · Price
A sale here is worth $10.02.
Listings sell for $10.02 on average, from $3.16 to $27.82. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At $10.02 that is $80K to $100K a year per listing.
- Average price
- $10.02under the $15 to $100 sweet spot
- Price range
- $3.16–$27.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $80K–$100K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within All-Purpose Cleaners. It carries 22,715 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #191in All-Purpose Cleaners
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 22,715per listing
- Listings tracked
- 68
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top All Purpose Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
870
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
1%
- Brand 156%
- Brand 227%
- Brand 36%
- Brand 46%
- Brand 53%
- Brand 61%
- Open — no brand owns it (3 brands, 1%)
Demand
All Purpose Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top All Purpose Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- method all purpose cleaner684K/yr
- mrs meyers637K/yr
- mrs meyers multi-surface cleaner673K/yr
- meyers multisurface cleaner340K/yr
- method429K/yr
- meyers287K/yr
- all purpose cleaning spray242K/yr
- meyers cleaning spray343K/yr
- 409 multi-surface cleaner241K/yr
- myers cleaning spray174K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Cleaner
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Cleaner questions
Answered from the same tracked data.