Is algae profitable to sell on Amazon United States?

The niche generates $80K/yr across 49 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the algae niche?

31 brands and 701 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in algae?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for algae peak?

Demand peaks in Jun–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the algae niche?

Listings span $4.97–$126.95; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 3,529 reviews — the moat a new listing must climb.

algae

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.68

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good$4.97–$126.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,528.96

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$80K

$80K/yr · 51K searches

According to Flapen's Amazon United States niche tracking, algae is a $80K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

algae market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $65K–$82K; units × avg price
Conversion rate: 4.8%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.3%
Avg brand age: 84 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

701

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

37%

Top 20: 76%

Open market

34%

Nordic Naturals26%
Micro Ingredients13%
ENERGYBITS8%
CLOROX Pool&Spa7%
API6%
MAV NUTRITION6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.

Peak months: Jun, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top algae search terms

algae32K/yr +17.5%3.1% conv.
algae supplement6K/yr +21.1%4.5% conv.
dha algae 200mg4K/yr +88.1%0.0% conv.
alge4K/yr +79.1%2.5% conv.
algea4K/yr +30.4%2.5% conv.
nordic naturals algae dha2K/yr -2.8%18.9% conv.

All search terms

Top algae products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordic Naturals Algae DHA - 60 Soft Gels - 500 mg Omega-3 DHA - Certified Vegan Algae Oil - Plant-Based DHA - Brain Eye & Nervous System Support - Non-GMO - 30 Servings

Nordic Naturals$29.494.7★960 rev

Micro Ingredients Organic Spirulina Chlorella Tablets 720 Count | 4 Month Supply | 50/50 Algae Blend | Broken Cell Wall | Non-GMO Filler Free

Micro Ingredients$29.044.6★9,238 rev

MAV NUTRITION$18.614.6★1,638 rev

Clorox Pool&Spa Swimming Pool Algaecide and Clarifier Prevents and Treats Pool Algae Clears Water 128 Fl Oz (Pack of 1)

CLOROX Pool&Spa$14.884.5★15,560 rev

Nordic Naturals Algae Omega - 120 Soft Gels - 715 mg Omega-3 - Certified Vegan Algae Oil - Plant-Based EPA & DHA - Heart Eye Immune & Brain Health - Non-GMO - 60 Servings

Nordic Naturals$44.514.7★3,561 rev

Newest

by launch date

HTH 67244 Swimming Pool Care Algae Guard Ultra - Long Lasting Formula Eliminates & Prevents Green Black and Mustard Algae Fast Acting & Effective Swimming Pool Chemical 32oz

HTH$27.99213 rev

1y ago

MAV NUTRITION$18.611,638 rev

1y ago

Algae Cooking Club Chef-Grade 100% Algae Cooking Oil - Avocado Oil Alternative - 535F High Smoke Point - Omega-9 Rich Neutral Buttery Flavor - Seed Oil-Free - For Searing Baking Frying (2 16 fl oz)

Algae Cooking Club$36.561,624 rev

2y ago

Algae Cooking Club Chef-Grade 100% Algae Cooking Oil - Avocado Oil Alternative - 535F High Smoke Point - Omega-9 Rich Neutral Buttery Flavor - Seed Oil-Free - For Searing Baking Frying (16 fl oz)

Algae Cooking Club$19.971,624 rev

2y ago

Micro Ingredients$25.13682 rev

2y ago

What buyers say about algae

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Taste-Overall10%

“delicious and addictive”

Value For Money6%

“Great value”

Vegan/Organic5%

“Great For A Vegan”

Advertised Vs Actual Product5%

“Exactly as advertised”

Nutritional Content4%

“good nutrition”

Ease Of Use3%

“Easy to use”

Flavor3%

“Neutral flavor”

Vitamin3%

“Good vitamins”

Energy Level3%

“Energy boost”

What buyers complain about

Taste-Overall11%

“Awful taste”

Functionality-Overall10%

“It never worked”

Value For Money10%

“Too much money”

Smell6%

“Bad smell”

Quality-Overall3%

“Lack of consistent quality”

Dosage3%

“cant take the recommended dose”

Advertised Vs Actual Product2%

“Extremely misleading”

Durability2%

“it doesn't last”

Allergies2%

“SKIN IRRITATION”

Oily/Greasy2%

“Way too oily”

Top return reasons

Leak-Proof22%

Functionality-Overall21%

Advertised Vs Actual Product19%

Value For Money10%

Size-Overall6%

Compatibility-Overall5%

Eco Friendliness3%

Defective Material/Parts2%

Contamination1%

Water Resistance1%

Common questions

Is algae profitable to sell on Amazon United States?: The niche generates $80K/yr across 49 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the algae niche?: 31 brands and 701 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in algae?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for algae peak?: Demand peaks in Jun–Oct; the busiest month runs 2.7× the quietest.
What does it cost to enter the algae niche?: Listings span $4.97–$126.95; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 3,529 reviews — the moat a new listing must climb.

algae

algae market data

Competition & brand share

Demand & seasonality

Top algae search terms

Top algae products on Amazon

Top sellers

Newest

Trending

What buyers say about algae

What buyers love

What buyers complain about

Top return reasons

Common questions

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