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Alcohol Sanitizing Wipes

Fail

The top 5 products take 100% of clicks, so Alcohol Sanitizing Wipes is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$122K/yr94K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 71 sellers

Flapen Score

Alcohol Sanitizing Wipes against its category

The dotted line is the Health & Household average. Past it, Alcohol Sanitizing Wipes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Sanitizing Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Alcohol Sanitizing Wipes 94K times last year and spent an estimated $122K. All 3 brands take every click. Demand peaks in Jan–Aug–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
12.6%
Market size, estimated
$122Ka year
Peak month
January2.4× the quietest month
Top search term
clorox free and clear wipes41K searches a year

02 · Price

A sale here is worth $10.25.

Listings sell for $10.25 on average, from $4.80 to $17.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $10.25 that is $15K to $21K a year per listing.

Average price
$10.25under the $15 to $100 sweet spot
Price range
$4.80–$17.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$21K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Disinfectant Wipes. It carries 14,353 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Disinfectant Wipes
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
14,353per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Alcohol Sanitizing Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 35%

Demand

Alcohol Sanitizing Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Alcohol Sanitizing Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox free and clear wipes41K/yr
  • clorox wipes free and clear10K/yr
  • clorox wipes unscented7K/yr
  • compostable wipes7K/yr
  • free and clear wipes7K/yr
  • unscented clorox wipes4K/yr
  • free and clear clorox wipes4K/yr
  • clorox free and clear wipes unscented3K/yr
  • free and clear disinfecting wipes4K/yr
  • clorox compostable wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Sanitizing Wipes

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
29%of negative reviews mention “Smell”
0.2%of orders come back
“horrible smell, not unscented”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alcohol Sanitizing Wipes questions

Answered from the same tracked data.