Alcohol
MaybeShoppers spend an estimated $13.2M a year here. But the products selling today already average 4.8★, so Alcohol is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $13.2M/yr8.8M searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 843 sellers
Flapen Score
Alcohol against its category
The dotted line is the Health & Household average. Past it, Alcohol is stronger. Inside it, weaker.
Market
The Alcohol market on Amazon at a glance
Shoppers on Amazon United States searched for Alcohol 8.8M times last year and spent an estimated $13.2M. The top 5 brands take 84% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.
- Searches, last 12 months
- 8.8M
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $13.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- alcohol2.5M searches a year
02 · Price
A sale here is worth $15.06.
Listings sell for $15.06 on average, from $2.91 to $35.86. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.06 that is $377K to $452K a year per listing.
- Average price
- $15.06inside the $15 to $100 sweet spot
- Price range
- $2.91–$35.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $377K–$452K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #122 within Antibiotics & Antiseptics. It carries 7,117 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 75%
- Out of stock, average day
- 2.6%
- Average rank
- #122in Antibiotics & Antiseptics
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 7,117per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Alcohol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago

ForPro 99% Isopropyl Alcohol (IPA) 32 Fl Oz (960ml) Pure & Unadulterated Concentrated Alcohol
- Price
- $11.16
- Rating
- 4.8/5
- Reviews
- 8,067
- Age
- 13y ago

Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago

Amazon Basics 99% Isopropyl Alcohol For Technical Use 16 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $6.90
- Rating
- 4.8/5
- Reviews
- 34,411
- Age
- 7y ago

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago
Trending
estimated 90-day click momentum
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago

Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic for Minor Cuts Scrapes and Infection Protection Unscented 16 fl oz 12-Pack
- Price
- $29.10
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago

99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 1y ago

Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Newest
by launch date
99% Pure Isopropyl Alcohol 99 Percent IPA 1 Gallon USP Grade Made in The USA (4 Quarts 1 Gallon 128 fl oz)
- Price
- $24.63
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 1y ago

99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 1y ago

Quality Chemical - Super Premium - 99.9% Pure Isopropyl Alcohol (IPA) - Made in The USA - Concentrated Isopropyl Alcohol or 4(32oz) Bottles
- Price
- $31.69
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 1y ago

TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented
- Price
- $7.32
- Rating
- 4.8/5
- Reviews
- 1,452
- Age
- 1y ago

Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
843
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
13%
- Amazon Basics52%
- ForPro Professional Collection12%
- Vi-Jon9%
- MAXTITE7%
- Equate3%
- FIVE STAR MATERIALS RESOURCES3%
- Open — no brand owns it (7 brands, 13%)
Demand
Alcohol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Alcohol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alcohol2.5M/yr
- rubbing alcohol1.9M/yr
- isopropyl alcohol1.8M/yr
- 99% isopropyl alcohol620K/yr
- isopropyl alcohol 99 percent488K/yr
- rubbing alcohol 90 percent434K/yr
- 91% isopropyl alcohol262K/yr
- rubbing alcohol 99 percent121K/yr
- alcohol isopropilico80K/yr
- isopropyl alcohol 91 percent104K/yr
Reviews and returns
What reviews say buyers love and hate about Alcohol
We read the reviews and the return reasons for every product selling here.
“came up short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alcohol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









