alcohol
Launch itA $13.2M/yr market growing +3.4% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$13.2M$13.2M/yr · 8.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.06avg listing price — sweet spot $15–$100
Price range
Good$2.91–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,117.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, alcohol is a $13.2M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 84% of demand. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
alcohol market data
- Units sold / yr
- 800K–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- $12.0M–$15.1M
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 74 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
843
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
13%
- Amazon Basics52%
- ForPro Professional Collection12%
- Vi-Jon9%
- MAXTITE7%
- Equate3%
- FIVE STAR MATERIALS RESOURCES3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top alcohol search terms
- alcohol2.5M/yr
- rubbing alcohol1.9M/yr
- isopropyl alcohol1.8M/yr
- 99% isopropyl alcohol620K/yr
- isopropyl alcohol 99 percent488K/yr
- rubbing alcohol 90 percent434K/yr
- 91% isopropyl alcohol262K/yr
- rubbing alcohol 99 percent121K/yr
- alcohol isopropilico80K/yr
- isopropyl alcohol 91 percent104K/yr
Top alcohol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
Amazon Basics$7.974.8★1,926 rev
ForPro 99% Isopropyl Alcohol (IPA) 32 Fl Oz (960ml) Pure & Unadulterated Concentrated Alcohol
ForPro Professional Collection$11.164.8★8,067 rev
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
Amazon Basics$8.154.5★8,975 rev
Amazon Basics 99% Isopropyl Alcohol For Technical Use 16 Fluid Ounces 1-Pack (Previously Solimo)
Amazon Basics$6.904.8★34,411 rev
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$6.504.8★9,646 rev
Newest
by launch date
99% Pure Isopropyl Alcohol 99 Percent IPA 1 Gallon USP Grade Made in The USA (4 Quarts 1 Gallon 128 fl oz)
FIVE STAR MATERIALS RESOURCES$24.63932 rev
99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
FIVE STAR MATERIALS RESOURCES$25.37441 rev
Quality Chemical - Super Premium - 99.9% Pure Isopropyl Alcohol (IPA) - Made in The USA - Concentrated Isopropyl Alcohol or 4(32oz) Bottles
Quality Chemical$31.69107 rev
TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented
TenderGentle$7.321,452 rev
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
Amazon Basics$7.971,926 rev
Trending
90-day click momentumAmazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
Amazon Basics$7.974.8★
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic for Minor Cuts Scrapes and Infection Protection Unscented 16 fl oz 12-Pack
Amazon Basics$29.104.8★
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$6.504.8★
99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
FIVE STAR MATERIALS RESOURCES$25.374.7★
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
Amazon Basics$8.154.5★
What buyers say about alcohol
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Fair price”
“accurate description”
“Cleans well”
“easy to handle”
“works perfectly”
“Love the size”
“doesnt leak”
“No weird smell beyond what youd expect”
“Very strong,”
What buyers complain about
“came up short”
“way over priced”
“They were thick”
“dry out very quickly”
“Had a funny smell”
“Bad quality”
“Leaked everywhere”
“Not as described”
“not efficient for cleaning your glasses or anything at all”
“No alcohol”
Top return reasons
Common questions
- Is alcohol profitable to sell on Amazon United States?
- The niche generates $13.2M/yr across 24 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the alcohol niche?
- 13 brands and 843 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in alcohol?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
- When does demand for alcohol peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the alcohol niche?
- Listings span $2.91–$35.86; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 7,117 reviews — the moat a new listing must climb.