Alcohol
Alcohol clears our launch bar: a $13.2M/yr market growing +3.4% this quarter with returns at 0.1%.
Flapen Score
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Is Alcohol profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Alcohol is a $13.2M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 84% of demand. Verdict: Launch it — 59/100.
Alcohol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.4% over the last 90 days and 10.0% of searches end in a purchase.
$13.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 24 products
Top Alcohol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago
ForPro 99% Isopropyl Alcohol (IPA) 32 Fl Oz (960ml) Pure & Unadulterated Concentrated Alcohol
- Price
- $11.16
- Rating
- 4.8/5
- Reviews
- 8,067
- Age
- 13y ago
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Amazon Basics 99% Isopropyl Alcohol For Technical Use 16 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $6.90
- Rating
- 4.8/5
- Reviews
- 34,411
- Age
- 7y ago
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago
Trending
90-day click momentumAmazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic for Minor Cuts Scrapes and Infection Protection Unscented 16 fl oz 12-Pack
- Price
- $29.10
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago
99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 1y ago
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Newest
by launch date
99% Pure Isopropyl Alcohol 99 Percent IPA 1 Gallon USP Grade Made in The USA (4 Quarts 1 Gallon 128 fl oz)
- Price
- $24.63
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 1y ago
99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 441
- Age
- 1y ago
Quality Chemical - Super Premium - 99.9% Pure Isopropyl Alcohol (IPA) - Made in The USA - Concentrated Isopropyl Alcohol or 4(32oz) Bottles
- Price
- $31.69
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 1y ago
TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented
- Price
- $7.32
- Rating
- 4.8/5
- Reviews
- 1,452
- Age
- 1y ago
Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack
- Price
- $7.97
- Rating
- 4.8/5
- Reviews
- 1,926
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
843
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
13%
- Amazon Basics52%
- ForPro Professional Collection12%
- Vi-Jon9%
- MAXTITE7%
- Equate3%
- FIVE STAR MATERIALS RESOURCES3%
- Open — no brand owns it (7 brands, 13%)
Alcohol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Alcohol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alcohol2.5M/yr
- rubbing alcohol1.9M/yr
- isopropyl alcohol1.8M/yr
- 99% isopropyl alcohol620K/yr
- isopropyl alcohol 99 percent488K/yr
- rubbing alcohol 90 percent434K/yr
- 91% isopropyl alcohol262K/yr
- rubbing alcohol 99 percent121K/yr
- alcohol isopropilico80K/yr
- isopropyl alcohol 91 percent104K/yr
What reviews say buyers love and hate about Alcohol
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent Product”
“Fair price”
“accurate description”
“Cleans well”
“easy to handle”
What buyers complain about
77% of reviews“came up short”
“way over priced”
“They were thick”
“dry out very quickly”
“Had a funny smell”
Alcohol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alcohol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
