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Alcohol

Maybe

Shoppers spend an estimated $13.2M a year here. But the products selling today already average 4.8★, so Alcohol is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$13.2M/yr8.8M searches / yr
90-day growth
+3.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 843 sellers

Flapen Score

Alcohol against its category

The dotted line is the Health & Household average. Past it, Alcohol is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol market on Amazon at a glance

Shoppers on Amazon United States searched for Alcohol 8.8M times last year and spent an estimated $13.2M. The top 5 brands take 84% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.

Searches, last 12 months
8.8M
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
10.0%
Market size, estimated
$13.2Ma year
Peak month
January1.3× the quietest month
Top search term
alcohol2.5M searches a year

02 · Price

A sale here is worth $15.06.

Listings sell for $15.06 on average, from $2.91 to $35.86. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.06 that is $377K to $452K a year per listing.

Average price
$15.06inside the $15 to $100 sweet spot
Price range
$2.91–$35.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
25,000–30,000
Revenue per listing a year
$377K–$452K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #122 within Antibiotics & Antiseptics. It carries 7,117 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
75%
Out of stock, average day
2.6%
Average rank
#122in Antibiotics & Antiseptics
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
7,117per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

843

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

13%

  • Brand 152%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol2.5M/yr
  • rubbing alcohol1.9M/yr
  • isopropyl alcohol1.8M/yr
  • 99% isopropyl alcohol620K/yr
  • isopropyl alcohol 99 percent488K/yr
  • rubbing alcohol 90 percent434K/yr
  • 91% isopropyl alcohol262K/yr
  • rubbing alcohol 99 percent121K/yr
  • alcohol isopropilico80K/yr
  • isopropyl alcohol 91 percent104K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.1%of orders come back
“came up short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Alcohol questions

Answered from the same tracked data.