Alaya Naturals
brand-locked demand (top 5 brands take 100% of clicks) — Alaya Naturals doesn't clear our bar today.
Flapen Score
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Is Alaya Naturals profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Alaya Naturals is a $124K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Alaya Naturals: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.4% over the last 90 days and 6.8% of searches end in a purchase.
$124K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 9 products
Top Alaya Naturals products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)
- Price
- $44.37
- Rating
- 4.4/5
- Reviews
- 10,481
- Age
- 7y ago
Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
- Price
- $37.46
- Rating
- 4.4/5
- Reviews
- 870
- Age
- 5y ago
Alaya Naturals Advanced Synbiotic - Probiotic + Prebiotic - 14 Billion CFU Delayed Release Probiotic Supplement with Prebiotics from Sunfiber and L-glutamine for Gut Lining Integrity - 60 Capsules
- Price
- $36.30
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 7y ago
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
- Price
- $39.47
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 6y ago
Alaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
- Price
- $38.87
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago
Trending
90-day click momentumAlaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
- Price
- $39.47
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 6y ago
Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago
Alaya Naturals - Grass Fed Whey Protein Powder - Vanilla Flavor All Natural Hormone Free - 20g Protein per Serving - Non-GMO rBGH Free Gluten Free - Great Source of BCAA
- Price
- $37.71
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 7y ago
Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
- Price
- $31.62
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago
Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
- Price
- $35.64
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch dateAlaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
- Price
- $38.87
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago
Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago
Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
- Price
- $35.64
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago
Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
- Price
- $31.62
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago
Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
- Price
- $37.46
- Rating
- 4.4/5
- Reviews
- 870
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Alaya Naturals100%
- Open — no brand owns it (0%)
Alaya Naturals demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Alaya Naturals search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alaya29K/yr
- alaya naturals15K/yr
- ayala3K/yr
- alay2K/yr
What reviews say buyers love and hate about Alaya Naturals
What buyers mention most, as a share of all reviews.
What buyers love
59% of reviews“the pricing is very fair for the quality youre getting”
“mixes well in coffee or milk”
“My hair is growing back in noticeably thicker”
“Great for joints”
“Very easy to use”
What buyers complain about
71% of reviews“has an after taste”
“Overpriced”
“Smells bad”
“This is not flavorless”
“It really upsets my stomach”
Alaya Naturals return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alaya Naturals questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
