Alaya Naturals
FailThe top 5 brands take 100% of clicks, so Alaya Naturals is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $124K/yr49K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 84%top-5 click share · 1 brands · 3 sellers
Flapen Score
Alaya Naturals against its category
The dotted line is the Health & Household average. Past it, Alaya Naturals is stronger. Inside it, weaker.
Market
The Alaya Naturals market on Amazon at a glance
Shoppers on Amazon United States searched for Alaya Naturals 49K times last year and spent an estimated $124K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $124Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- alaya29K searches a year
02 · Price
A sale here is worth $37.08.
Listings sell for $37.08 on average, from $31.62 to $44.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $37.08 that is $9K to $19K a year per listing.
- Average price
- $37.08inside the $15 to $100 sweet spot
- Price range
- $31.62–$44.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$19K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,382 within Collagen. It carries 1,478 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,382in Collagen
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,478per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Alaya Naturals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)
- Price
- $44.37
- Rating
- 4.4/5
- Reviews
- 10,481
- Age
- 7y ago

Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
- Price
- $37.46
- Rating
- 4.4/5
- Reviews
- 870
- Age
- 5y ago

Alaya Naturals Advanced Synbiotic - Probiotic + Prebiotic - 14 Billion CFU Delayed Release Probiotic Supplement with Prebiotics from Sunfiber and L-glutamine for Gut Lining Integrity - 60 Capsules
- Price
- $36.30
- Rating
- 4.4/5
- Reviews
- 402
- Age
- 7y ago

Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
- Price
- $39.47
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 6y ago

Alaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
- Price
- $38.87
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago
Trending
estimated 90-day click momentum
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
- Price
- $39.47
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 6y ago

Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago

Alaya Naturals - Grass Fed Whey Protein Powder - Vanilla Flavor All Natural Hormone Free - 20g Protein per Serving - Non-GMO rBGH Free Gluten Free - Great Source of BCAA
- Price
- $37.71
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 7y ago

Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
- Price
- $31.62
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
- Price
- $35.64
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch date
Alaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
- Price
- $38.87
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago

Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
- Price
- $32.24
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago

Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
- Price
- $35.64
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2y ago

Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
- Price
- $31.62
- Rating
- 4.3/5
- Reviews
- 571
- Age
- 4y ago

Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
- Price
- $37.46
- Rating
- 4.4/5
- Reviews
- 870
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Alaya Naturals100%
- Open — no brand owns it (0%)
Demand
Alaya Naturals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Alaya Naturals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alaya29K/yr
- alaya naturals15K/yr
- ayala3K/yr
- alay2K/yr
Reviews and returns
What reviews say buyers love and hate about Alaya Naturals
We read the reviews and the return reasons for every product selling here.
“has an after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alaya Naturals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









