alaya naturals
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.08avg listing price — sweet spot $15–$100
Price range
Incredible$31.62–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,477.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$124K$124K/yr · 49K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, alaya naturals is a $124K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
alaya naturals market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #1,382
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Alaya Naturals100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top alaya naturals search terms
- alaya29K/yr
- alaya naturals15K/yr
- ayala3K/yr
- alay2K/yr
Top alaya naturals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)
Alaya Naturals$44.374.4★10,481 rev
Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
Alaya Naturals$37.464.4★870 rev
Alaya Naturals Advanced Synbiotic - Probiotic + Prebiotic - 14 Billion CFU Delayed Release Probiotic Supplement with Prebiotics from Sunfiber and L-glutamine for Gut Lining Integrity - 60 Capsules
Alaya Naturals$36.304.4★402 rev
Alaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
Alaya Naturals$39.474.4★497 rev
Alaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
Alaya Naturals$38.874.3★109 rev
Newest
by launch dateAlaya Hair Essentials - Hair Supplement with Biotin Keratin Folate Vitamin B12 B6 - Lab Tested - Gluten Free - 30 Day Supply
Alaya Naturals$38.87109 rev
Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
Alaya Naturals$32.24136 rev
Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
Alaya Naturals$35.6412 rev
Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
Alaya Naturals$31.62571 rev
Alaya Naturals Hydrolyzed Multi Collagen Peptides Protein Capsules - Type I II III V X Grass-Fed Bovine Chicken Marine Collagen Supplement with MSM + GC (Capsules - 120 Count)
Alaya Naturals$37.46870 rev
Trending
90-day click momentumAlaya Multi Collagen Powder - Type I II III V X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Chocolate)
Alaya Naturals$39.474.4★
Alaya Naturals Micronized Creatine Monohydrate Powder Pure Performance Fuel for Strength Mental Focus Vegan Non-GMO Easily Mixable & Flavorless - 5 g
Alaya Naturals$32.244.4★
Alaya Naturals - Grass Fed Whey Protein Powder - Vanilla Flavor All Natural Hormone Free - 20g Protein per Serving - Non-GMO rBGH Free Gluten Free - Great Source of BCAA
Alaya Naturals$37.714.6★
Alaya Multi Collagen Powder - Supports Hair Skin Nails & Bone Health for Women and Men - 5 Types Hydrolyzed Collagen Peptides Protein Powder Supplement - NSF Certified - (20 Serving)
Alaya Naturals$31.624.3★
Alaya Naturals Metabolism+ Natural Energy with Green Tea Cinnamon Beet Root Caffeine Non-GMO 90 Capsules
Alaya Naturals$35.644.6★
What buyers say about alaya naturals
What buyers praise and complain about, mined from review topics.What buyers love
“the pricing is very fair for the quality youre getting”
“mixes well in coffee or milk”
“My hair is growing back in noticeably thicker”
“Great for joints”
“Very easy to use”
“there has been a very noticeable improvement in my skin”
“Results”
“Great taste”
“Worth every penny”
“Product works as advertised”
What buyers complain about
“has an after taste”
“Overpriced”
“Smells bad”
“This is not flavorless”
“It really upsets my stomach”
“disappointed in the amount of powder i got”
“Doesnt work”
“This does NOT dissolve”
“False advertising”
“It does nothing to help my joint pain and my hair and nails”
Top return reasons
Common questions
- Is alaya naturals profitable to sell on Amazon United States?
- The niche generates $124K/yr across 9 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the alaya naturals niche?
- 1 brands and 3 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in alaya naturals?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- When does demand for alaya naturals peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the alaya naturals niche?
- Listings span $31.62–$44.37; the average listing price is $37.08 (sweet spot $15–$100). The average incumbent carries 1,478 reviews — the moat a new listing must climb.