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Alaskan Cod Liver Oil

brand-locked demand (top 5 brands take 98% of clicks) — Alaskan Cod Liver Oil doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49

Market size 12Growth 19Conversion 87Competition 8Returns 100Price range 95Avg price 95Brand share 5Review moat 61Quality gap 21
This niche Category average · 14,768 niches

Is Alaskan Cod Liver Oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alaskan Cod Liver Oil is a $49K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Alaskan Cod Liver Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 10.0% of searches end in a purchase.

$49K

revenue / yr

Units sold / yr1K
Search volume / yr-12.5%11K
Conversion rate10.0%
Avg price$45.13

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 11
Top-5 product click share90%
Open market2%
Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews1,055

Top Alaskan Cod Liver Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$10K$15K$20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Jigsaw Health51%
  • On Target Living36%
  • Sports Research6%
  • Natures Craft3%
  • Dr. Berg Nutritionals3%
  • Dr. Mercola2%
  • Open — no brand owns it (0%)

Alaskan Cod Liver Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR10.0%Products9Brands6Top 5 Brands98%OOS Rate0.0%Rating4.7★Reviews1,055Avg BSR#150
500300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

What reviews say buyers love and hate about Alaskan Cod Liver Oil

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall32%

Very good product and very clean

Vitamin13%

It is a real vitamin

Ease Of Chewing/Swallowing6%

the easy-to-swallow capsules have no after taste

Taste-Overall6%

That aftertaste is good

Advertised Vs Actual Product4%

As advertised

What buyers complain about

56% of reviews
Size-Overall13%

Pills are quite large

Taste-Overall9%

It doesn't taste fishy at all

Value For Money8%

To expensive

Ease Of Chewing/Swallowing5%

Can be a bit uncomfortable swallowing as it is quite large

Nutritional Content5%

I do not eat enough fatty foods or meat

Alaskan Cod Liver Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
25%
2Heart Health
25%
3Advertised Vs Actual Product
25%
4Dosage
25%

Common Alaskan Cod Liver Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alaskan Cod Liver Oil 40/100 on Amazon United States — Skip it. The niche generates $49K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.
Search demand for Alaskan Cod Liver Oil on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.