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Alaskan Cod Liver Oil

Fail

The top 5 brands take 98% of clicks, so Alaskan Cod Liver Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$49K/yr11K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
90%top-5 click share · 6 brands · 11 sellers

Flapen Score

Alaskan Cod Liver Oil against its category

The dotted line is the Health & Household average. Past it, Alaskan Cod Liver Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alaskan Cod Liver Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Alaskan Cod Liver Oil 11K times last year and spent an estimated $49K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
10.0%
Market size, estimated
$49Ka year
Peak month
January1.3× the quietest month
Top search term
alaskan cod liver oil7K searches a year

02 · Price

A sale here is worth $45.13.

Listings sell for $45.13 on average, from $17.25 to $94.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $45.13 that is $5K to $11K a year per listing.

Average price
$45.13inside the $15 to $100 sweet spot
Price range
$17.25–$94.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Essential Fatty Acids. It carries 1,055 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Essential Fatty Acids
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,055per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
94 months

Products

Top Alaskan Cod Liver Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 236%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Alaskan Cod Liver Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Alaskan Cod Liver Oil

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Pills are quite large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Alaskan Cod Liver Oil questions

Answered from the same tracked data.